Chinanews client, Beijing, November 7th (Yuan Xiuyue) After a period of silence, the costume dramas in 2020 ushered in signs of recovery.
It's just that this kind of recovery is more reflected in the online platform. In the top 30 online dramas, costume dramas account for half of the country.
However, the quality and quantity of many costume dramas do not match, and many of them have become "small paste dramas."
Several costume dramas of Shangxing, "Yanyuntai", "Qingpingle", "Heroes Huo Yuanjia", and "Ancient Secret Agreement" have not met expectations. The recovery of costume dramas will still face many challenges.
"Yanyuntai" poster
2020 costume dramas are short of hot models
For a long time, costume dramas have been the most audience-based and the easiest genre.
However, there are not many costume dramas that went out of the circle this year. Only "Qingpingle", "Liu Li", "The Rumored Chen Qianqian", and "Sansheng III Pillow Book" barely claim to be a hit. The number of Douban ratings for these four dramas all exceeds 140,000 people. Judging from the data of Maoyan Professional Edition, the cumulative playback volume of each of them exceeds 2 billion. The highest is "Sansheng III Pillow Book", which has more than 8 billion playback volume.
However, it is still slightly inferior to last year's hits "Celebrating the New Year", "Twelve Hours of Chang'an" and "Chen Qing Ling".
"Qingpingle" poster
The overall quality of this year's costume dramas is also average. Among the 50 broadcast costume dramas counted by reporters, only five have Douban scores of more than 7 points. 8.2 points.
Followed by "Liu Li" is 7.7 points, "The Rumored Chen Qianqian" is 7.5 points.
There are 17 parts with a score of 6 or more, and the most is less than 5 points.
Most costume dramas are rated at 5-6 points, and the quality of the works is relatively average.
"Xia Detective Jane Don't Know" poster
This is not a coincidence. These costume dramas with similar ratings have some common characteristics. For example, they are all costume idol dramas. They are all broadcast on online platforms. They are all adapted from online novels. They are all performed by young actors at a cost. Big.
The more representative ones are "Three Thousand Crows Killing", "Listen to Fengming", "Women", "Ming Moon Zeng Zhao Jiang Donghan", "Moon on Fire" and so on.
The broadcast of these costume idol dramas has also created a warming trend for costume dramas this year.
"Three Lives Three Worlds Pillow Book" poster
According to the "China TV Drama Weather Vane Report 2020", among the TOP30 online dramas in 2020, 16 are costume dramas. Among them, "Sansheng III Pillow Book", "Splendid Nange", "Liu Li" and "Jian Ye 2" Ranked among the best.
In recent years, costume idol dramas have been occupying a specific market, and they are also the genres that are small and big and the most likely to be dark horses, such as the previous "Prince Princess' Promotion" and "East Palace".
Either win with the sweet pet plot, or attract people with the "sand sculpture style", or stand out with a big brainstorm, the ancient puppet drama has also won the title of "decompression artifact".
"The Rumored Chen Qianqian" poster
2021 costume drama picks up
From the data point of view, next year's costume drama will continue to pick up.
According to the "China TV Series Weathervane Report 2020", from January to September 2020, a total of 56 TV series with 2,279 episodes of ancient themes have passed the record, and the number has increased over the same period last year.
Among them, the number of records of ancient biographies and ancient legendary TV dramas has risen sharply, ancient palace themes have been re-filed, and ancient mythology themes have been cold.
The lack of costume dramas will also improve. Recently, major video websites have released major drama lists. Among them, there is a rich reserve of costume dramas. The new works of Zhao Liying, Wang Yibo, Yang Mi, William Chen, Di Lieba and Zhang Ruoyun are all included. .
In terms of subject matter, the subjects of ancient legends and fairy tales are almost evenly divided.
"You Fei" Poster
Ancient legendary themes include Zhao Liying and Wang Yibo's "You Fei", Yang Mi, Chen Weiting's "Madam Hu Zhu", Di Lieba, Wu Lei's "Long Song Xing", Zhong Hanliang, Tan Songyun's "Jade Heart Like Jade" and Guo Qilin , Song Yi's "Zui Son-in-law".
The themes of fantasy fairy tales include Li Yifeng and Chen Yuqi’s "Mirror Two Cities", Zhou Dongyu and Xu Kai’s "Eternal Dust", Zhang Ruoyun’s "Fighting Knives in the Snow" and "Celebrating Yu Nian 2", and Xiao Zhan and Wu Xuanyi’s "Fighting" Luo Dalu 2".
In addition, there is also the light comedy "Green Hairpin Xing" by Yang Zi and Wu Yifan.
"Madam Hu Zhu" poster
There are still not too many costume dramas broadcast by David TV next year, and realist dramas are still the mainstream of satellite TV.
Judging from the previous 2021 major dramas released by Hunan Satellite TV, Zhejiang Satellite TV, Dragon TV, Beijing Satellite TV, and Jiangsu Satellite TV, only "Mountains, Rivers and Moonlight" starring Feng Shaofeng and Chen Baoguo, and "The Great Song Palace" starring Liu Tao and directed by Li Shaohong Ci", and "Mingyue of the Tang Dynasty", "Yulouchun", "Shangshi" and so on.
In the future, David believes that the choice of costume dramas may be more stringent, and the broadcasting platform of costume dramas may continue to tilt toward the network platform.
"Mountains, Rivers and Moonlight" (formerly known as Jiangshan Ji) poster
Are costume dramas facing "aesthetic fatigue"?
This year's costume drama lacks explosives. In addition to the absence of the drama, there is also the problem of the work itself.
For example, "Qing Ping Le" is well-made and outstanding in performance. At the beginning, the ratings and topics are quite high, but in the second half of the plot, the story goes down, causing a big plunge in word of mouth.
The recently aired "Yanyuntai" is a typical heroine, the heroine model is the Queen Mother Xiao.
However, a few days after the show was broadcast, it attracted a lot of controversy. Some netizens questioned that it did not conform to history, and some netizens thought the plot was clichéd.
The screenwriter of the play also issued consecutive articles in response to this dispute.
Poster
Summarizing the classic costume dramas in the past, most of them must have several elements. First, the director and screenwriter must be qualified, secondly, the actors must have acting skills, and thirdly, the production is well-made, the costumes and props must be exquisite, and the details must conform to the historical environment. Be novel.
However, many costume dramas nowadays are deciding on the last.
Either fight for actors, or fight for IP, or fight for the way.
In the past two years, IP dramas were cold, but the IP+traffic model is still used in the field of costume dramas.
In particular, ancient puppet dramas have now become the world of newcomers. Many idols who debut through talent shows have entered the public eye by starring in small and medium-sized ancient puppet shows.
If you don't have any experience, you can take the lead role, and it is inevitable that the quality of the drama is uneven.
"Zuo Son" poster
The themes of costume dramas are also following the trend. It used to be a bunch of Qing palace dramas, but now it is a bunch of big female lead dramas, male lead dramas, and sweet pet dramas.
The bridge sections of many costume dramas are still very similar. Not only are the routines repetitive, but the style of painting is also the same. Many viewers commented on aesthetic fatigue.
On the contrary, those costume dramas that don’t take the usual path will stand out. For example, last year’s "Celebrating More Than One Year" was an atypical male IP drama, and "The Twelve Hours of Chang'an" was a costume mystery drama. Both dramas did not revolve around love stories. They are all group performances, with many old dramas participating.
Judging from next year's costume drama list, the themes are still relatively concentrated, and maybe it will be a dark horse that will become a hit.
(Finish)