The pandemic is forcing film companies to showcase their work with broadcast services
"Corona" changes everything ... and it brings the season's films "home"
"The Croods" appears in a new installment.
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Like everything else in the time of "Corona", the latest cinematic films will be available this year at home through live streaming services, due to the outbreak of the "Corona" pandemic, according to what was reported by "Bloomberg" news agency.
The film company "Universal Pictures", a subsidiary of the American company "Comcast", plans to release its latest animated film, the comic movie "The Crowds: A New Era", on December 18, about three weeks after the date it is scheduled to be released. For the first time in the role of the show.
The movie stars a number of stars, such as Nicholas Cage, Emma Stone and Ryan Reynolds, and it is directed by Joel Crawford.
A few days after the movie was released, the Walt Disney Company intends to release the animated comic movie, "Spirit", for home audiences, on the "Disney Plus" live streaming platform.
The film, which stars Jimmy Fox and Tina Fey, revolves around a music teacher whose soul is separated from his body.
Usually the confrontation between the latest cinematic films takes place exclusively in theaters, but with the continuing outbreak of the Corona virus, film production companies will not allow their major films to be shown in halls, most of which are empty of the audience.
Instead, movie production companies will spend their marketing money on delivering blockbuster movies to people who prefer to stay at home, according to Bloomberg.
"Universal" is planning to launch a multimedia campaign, which includes promoting the purchase of the movie "The Croods" on the Internet, through the American morning television program "Today", and on the "Telemundo" and "Bravo" networks, all of which are affiliated with "NBC Universal" Owned by Comcast.
It is noteworthy that the film is part of a special program
In "Comcast" bearing the name "Symphony", through which some of the films of the "Universal" company become among the priorities of the films that are announced on the level of the networks of the company.
Universal also plans to launch a new season of the "Croods" TV series, on the "Peacock" streaming service via the Internet.
The Croods, along with the original Croods movie, are currently being made available on the rival streaming service, Netflix.
While some of the changes in the marketing and distribution of films related to the outbreak of the Corona pandemic are expected to end when the brunt of the outbreak subsides, Hollywood production companies hope to gain new insights into what proves its success in the Internet era.
And Bloomberg News believes that the movie "The Croods: A New Era", another part of the movie called "The Croods" produced in 2013 and which revolves around a family from the Stone Age, will be the biggest test of the company's new "mixed offering" strategy. Universal, which is based on the idea of launching films in theaters first, and then making them available for purchase online shortly thereafter for $ 20.
It is usual for the latest films to be presented exclusively in theaters for a period of up to 90 days. However, earlier this year, Universal Inc. signed an agreement with the largest chain in the world, AMC Entertainment Holdings, which owns the largest chain. For cinemas around the world, to compress the screening period to less than 17 days.
In return, AMC will receive a portion of Universal’s online sales, based on the agreement concluded.
It is unclear whether the other two major movie theaters in the United States, Regal, a subsidiary of CineWorld and Cinemark, which have not entered into similar agreements with Universal, will show the movie "The Croods".
Separately, Disney restructured its cinematic and television business to focus on streaming.
Freaky is coming soon
"The Croods", which has a production cost of $ 65 million, will not be the biggest movie that Universal plans to release this year, as part of its new model of the "video on demand" system - which allows users to watch video on demand - its first film to be released. in this way.
The horror film "Freaky" is scheduled to be released for the first time in theaters on November 13th, and will be released on the Internet shortly thereafter.
Producers will not allow their major works to be shown in mostly empty halls.
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