The Léna Situations gang, united for the best and for the click -
YouTube capture / © LénaSituations1
We call them the Redbox, Maison Grise or Team Crouton, and they are a hit on YouTube.
Collectives of youtubers, groups of friends who invite each other into their videos, are a growing phenomenon.
20 Minutes
spoke with Michou, Joyca and Bilal Hassani, all three members of a different group.
To live happy, live hidden.
And to live better, let's live together?
This could be the motto of youtubers, whose current trend is collective.
Forget Norman and Cyprien, alone in their living room filming themselves solo in the golden age.
Today, it is the "feat and fun" that is the recipe.
Roughly speaking, the videographers welcome each other (featuring) and together produce the funniest content possible (for a lot of fun, therefore).
The first real collective hatched at the beginning of 2018. By setting up the Redbox, the six YouTubers Amixem, Joyca, Mastu, Neoxi, VodK and Cyrilmp4 took the plunge into the common adventure and pooled their strengths with the creation of their offices.
The goal ?
Let everyone have their own studio and let group videos become as easy to produce as solo videos.
For good reason, working side by side and avoiding five hours on the train for a shoot has changed the situation.
Cultivating the natural, the golden rule
Since then, other tribes have appeared such as Team Crouton, Maison Grise or even Léna Situations and her band of friends (who do not have a nickname).
In total, dozens of videographers with millions of views who regularly monopolize the top trends on YouTube.
And to accentuate the phenomenon, these groups regularly welcome new elected members into their ranks.
At the beginning of September, the chain "La Maison" was born in reference to the Maison Grise band.
It brings together Pierre Croce, Benjamin Verrecchia, Camille LV, Lucas Studio and more recently Fred Van Long and the rapper Petit Voyou.
All have been working in the same place for two years, but this new channel plays even more on group logic with vlogs presenting each person's activities at a given moment. No editing, no concept and almost no upstream preparation, the YouTubers turn on their cameras, talk to each other for about fifteen minutes, and post it on the Internet.
Result: nearly 200,000 subscribers in two months.
More people and more views
For Joyca, the regrouping of the various videographers is only “the logical continuation of the evolution of YouTube.
If filming yourself and talking to a camera was an unusual activity ten years ago, it has become much more common today.
After having entertained millions of people on their own, the YouTubers ended up meeting, sympathizing… and regrouping.
If there is an advantage to being part of a collective, it is that of increasing its presence on the platform.
"It's important to appear often because there are so many choices on YouTube that the less you are present, the less you will be remembered," notes Joyca.
Between those who only release one video a week and those who slip into friends' videos every day, the calculation is quickly done.
This is what Michou noticed, with his nearly five million subscribers.
He notably finds Team Crouton in the summer for a week's vacation told daily on YouTube, and the rest of the year in his studio.
“Everyone has their specialty.
Valouzz [another member of Team Crouton] has an older community, so there are older guys who don't necessarily know me.
When we all get together, they say to themselves "who is this little one?"
», He says.
The converse is also just as true because “there are young people who did not know Valouzz and who now watch him.
In short, it's give and take and all profit.
"I do not feel alone in the adventure"
However, it would not be fair to accuse YouTubers of regrouping purely for economic interest.
Each band has a different view of its strengths and each does not work in the same way.
On the other hand, all were grouped together first by affinities.
“The Croutons are my best friends, they're a crazy force for me,” says Michou.
I do not feel alone in the adventure, they are with me.
If one day I have a problem, I know they will be able to help me.
"
If they often turn on their cameras when they are together, YouTubers also think about formats that could be a hit when the lights in their studios are off.
In a creative impulse, everyone brings their own desires and, together, the videographer friends try to find the idea that will make them laugh the most, while increasing their subscriber count.
Private life, public life
Even if he earns more his living performing on stage and selling albums, Bilal Hassani is also a YouTuber.
It is even on the Net that he met his audience, "all alone like a grown-up".
If he often appears on YouTube alongside Léna Situations, Sundy Jules and the other members of his band of friends, it is also in the perspective of moving away from the myth of the inaccessible star.
This year, we have therefore seen him regularly in Léna Situations' August vlogs, and the singer has also taken over his channel for a few weeks with a weekly vlog.
And the notion of a collective of youtubers, that speaks to him since he cohabits with two of his friends, Sulivan Gwen and Sundy Jules, stars of the platform.
What to push the vice more?
“I'm not showing everything, there are a lot of things people don't know,” Bilal Hassani retorts.
We're not going to film ourselves sleeping, it's not a reality show.
"
To avoid this pitfall, Léna Situations always asks her friends if she can press "REC" before starting to record her videos.
“We show people activities of daily living.
It's true, it's authentic, we don't write our stuff, ”says Bilal Hassani.
The day when everything becomes feigned, there is no doubt that Internet users will find the button to unsubscribe.
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