[Explanation] A new crown pneumonia epidemic has hit the global economy.

As an international and open city, Hong Kong's tourism industry will inevitably encounter difficulties under the epidemic.

In this regard, the Hong Kong Tourism Board is introducing and implementing some innovative methods, hoping to actively seek the recovery of the tourism industry under the “new normal” of the epidemic.

　　[Explanation] Cheng Dingyi, Director-General of the Hong Kong Tourism Board, said that the tourism industry accounts for about 5% of Hong Kong's GDP and the employed population is about 800,000.

The impact of the new crown pneumonia epidemic has basically put Hong Kong's tourism industry into a state of "frozen".

　　[Concurrent] Cheng Dingyi, Director-General of Hong Kong Tourism Board

　　Normally, the average number of tourists in Hong Kong can reach 200,000 per day. Now there are only more than 300 people per day. However, we have to understand that it is not just the direct tourism industry, but also other related industries, such as retail, such as In terms of catering and so on, we all need the support of tourists. Without the arrival of tourists, the economic impact on us will be great.

　　[Explanation] Facing the “new normal” that the new crown pneumonia epidemic may coexist with humans within a period of time, Cheng Dingyi believes that how the epidemic will change is still unpredictable, but it is currently conceivable that travelers will consider the local epidemic situation when traveling. Prevention and control conditions and sanitation and epidemic prevention standards, etc., and Hong Kong has done a good job in this regard.

　　[Concurrent] Cheng Dingyi, Director-General of Hong Kong Tourism Board

　　About two or three weeks ago, not only the tourism industry, but also hotels, catering, retail, airlines, airports, and some large-scale convention and exhibition venues in Hong Kong, the HKTB and Hong Kong jointly established a hygiene and epidemic prevention standard that must meet the requirements. Able to put our common label.

After the launch, about 2,000 merchants have participated.

This also means that when travelers choose to go to Hong Kong in the future, they will be more assured of Hong Kong's epidemic prevention situation.

　　[Explanation] He also said that due to the "new normal", most travelers will choose short-term travel, or small group travel, individual travel, etc.

As a result, the Tourism Board has launched a "Tourism in Hong Kong" activity, hoping that Hong Kong citizens can "be their own tourists" and encourage them to rediscover the beauty of Hong Kong.

　　[Concurrent] Cheng Dingyi, Director-General of Hong Kong Tourism Board

　　Hong Kong is in a state where there are no tourists. We Hong Kong citizens go outside to see nature and learn about different communities. This brings us a new perspective, a new perspective to understand and appreciate Hong Kong.

For example, the nature of Hong Kong, this time under the epidemic, we have rediscovered its beauty.

Hong Kong is surrounded by the sea on all sides, with a good harbour, and some beautiful natural scenery, which may not have been noticed by many people in the past.

　　[Explanation] With the epidemic, has Hong Kong's tourism industry also ushered in an opportunity for transformation?

Cheng Dingyi said that in the past, Hong Kong has been relatively successful in shopping, especially high-spending shopping, but with the development of the mainland consumer market, Hong Kong needs to make greater efforts to attract tourists again after the epidemic. consumption.

　　[Concurrent] Cheng Dingyi, Director-General of Hong Kong Tourism Board

　　We have many places to enjoy, such as climbing mountains, going to the countryside or taking a boat, or visiting some outlying islands.

There are also events that we have always had, such as sports, the International Rugby Sevens, and horse racing. These are all events with Hong Kong characteristics. So we should move towards a diversified aspect. Let our tourists come to Hong Kong to have a good experience, and let Hong Kong residents be the hosts.

　　Reporter Zhang Xiaoxi and Chen Haonan report from Hong Kong

Editor in charge: [Chen Haifeng]