With Wil Aime, even advertisements become events to be deciphered

Wil Aime in his video “A royal idea” -

• Videographer Wil Aime made his return on Monday with an advertisement for the Puma brand.

• A true short film, the video surpassed one million views in twenty-four hours.

• By publishing one or two content per year, Wil Aime is scarce and cultivates mystery.

  Success is always there.

As always, it is without warning that Wil Aime has returned to our screens.

For several years, the videographer has enjoyed playing with the impatience of his fans, he who only delivers one or two videos a year.

The proof, some Internet users even dare to assert that it was “more expected than the vaccine against the corona.

This time, the young man of 25 years leaves his usual universe with a short film entitled "A royal idea", an advertisement for Puma ... which hardly looks like an advertisement.

This is all the subtlety of Wil Aime's new project.

If the brand logo appears large after the first thirty seconds, the story takes precedence over simple product placement.

With the present time first, when his character shares his brilliant idea with his colleagues at a marketing agency, then with the past, retracing the journey of a man marked by a youthful mistake.

All with an original soundtrack which is not a detail: seven songs by Booba, new muse of Puma.

Figures to make advertisers (and YouTubers) dream

Let's talk little, let's talk about numbers.

“The Art of Deception” is 65 million views.

"How to get out of the friendzone", 63 million views and more than a million and a half likes.

Scores that no YouTuber can reach in France, and which then push brands to take an interest in his case a little more closely.

With good reason: in twenty-four hours, “A royal idea” exceeds one million views.

Not bad for an ad!

With Wil Aime, the devil always slips into the details.

It is thanks to the hidden clues and the open ends of his stories that the young man made a reputation.

Posted on Facebook because engagement is stronger there than on YouTube or other platforms, his videos all represent a mini-event when they are released.

In the comments, fans are tearing themselves apart for any signs that might help to see the story in a new light.

From Vine to short films

Author, director and actor, the young Wilhem is self-taught.

From the age of seven, he enrolled in the Clichy Conservatory and kept this passion for the theater until the end of his schooling.

In parallel with his studies in mathematics and probability, he started working on Vine and then, when the platform died, on Facebook.

Love, hate, friendship ... With his short films on universal themes, Wil Aime is almost always unanimous.

First shot with his mobile phone, the videos of the native Guadeloupe take on the air of real cinematographic productions over time.

Gone are the days when Wil Aime edited six-second videos.

In 2018, he even started his own business, Every Detail Account Productions.

What "pass a new level" as he wrote himself in the announcement video of "A royal idea".

“It gives us a good taste of what the future holds for us,” he dares teaser.

In this mini-film full of details, it is impossible to imagine that the videographer did not leave some clues lying around about his next videos.

On social networks, the hunt is already on and his fans are racking their brains, click on “pause”, write down every word, every song, and repeat the ad over and over.

And it's Puma who carves out a place as king of the YouTube jungle.

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• Booba

• Publicity

• Short film

• Puma

• Youtube