[Explanation] Recently, the owner of a “post-90s” vegetable market in Nanjing creatively launched a variety of “blind boxes for the vegetable market”, and ordered fresh ingredients for customers on the “cloud” side.
On November 2, a reporter from China News Agency visited the Yueyuan Smart Market in Xuanwu District, Nanjing City, and used the camera to record the business experience of the "post-90s" vegetable market stall owner.
[Commentary] The young man in front of the camera who is busy organizing vegetables is named Wang Xiaoyu, and next to him is the "blind box for the vegetable market" he launched.
When talking about his blind box idea, 27-year-old Wang Xiaoyu said so.
[Concurrent] Entrepreneur Wang Xiaoyu
I saw some blind box vending machines in the mall. It felt quite fun. I am also involved in the vegetable business. Later, I wanted to combine the two, so I had a fun attitude.
Blind box means that you can't see it, it's fun, and it feels pleasant to open.
[Explanation] When a customer places an online order through a certain platform, Wang Xiaoyu will handle it in time.
In order to deliver fresh vegetables and other ingredients to customers in time, he will use thin plastic bags and paper bags for double-layer packaging, and there are surprises in the meals.
[Concurrent] Entrepreneur Wang Xiaoyu
This is my shop. There are five blind boxes in my blind box series, including vegetable blind boxes, chicken blind boxes, pork blind boxes, fish blind boxes, and beef blind boxes. There are about three in each blind box. To four dishes.
Occasionally, a small gift will be given to them (customers) to surprise others.
[Explanation] Wang Xiaoyu told reporters that each blind box category is different. The blind chicken box is mainly chicken food, and the blind beef box is mainly beef ingredients, plus cooking accessories. The price of each blind box is Between RMB 20 and RMB 40.
Take the blind vegetable box as an example. The variety of vegetables placed every day will not be the same. Most of them are seasonal vegetables. Among them, the tomatoes in the blind vegetable box are most favored by customers.
[Concurrent] Entrepreneur Wang Xiaoyu
In general vegetable blind boxes, tomatoes are the most popular, because tomatoes are high in vitamins and everyone loves them.
[Concurrent] Shopper Ms. Zhang
(The food market) Traditional shopping is to buy by yourself, (what about this kind?) This kind of shopping is much more convenient and saves me from running over.
[Concurrent] Entrepreneur Wang Xiaoyu
I think it’s not easy to do business. I want to exercise myself by selling vegetables. I also use the Internet model to push more products to everyone, hoping to get more people’s approval.
[Explanation] Wang Xiaoyu said that with the help of Internet traffic, he has also accumulated a lot of customers. Compared with before, his daily income can increase by four to five hundred yuan.
In the next step, Wang Xiaoyu will also select some ingredients, increase the types of blind boxes, and further improve customer satisfaction with blind boxes.
Reporter Ge Yong from Nanjing, Jiangsu
Editor in charge: [Liu Xian]