[Explanation] The first "Double Eleven" after the epidemic is coming soon. As the world's largest shopping festival, this year is particularly eye-catching. China's major e-commerce platforms have recently announced various ways to promote sales.
In Urumqi, a city in northwestern China, businesses are also actively preparing to resolve the impact of the epidemic.
On November 3, in the largest Hualing wholesale market in Urumqi, after the impact of the epidemic at the beginning of the year and the epidemic in the summer, Wang Xiaoyu, who runs a dried fruit business in Xinjiang, placed more expectations on Double Eleven.
[Concurrent] Wang Xiaoyu, a dried fruit business owner in Urumqi
We have completed all the goods storage accurately, and plan to do some vigorous promotional activities when online, to achieve a small profit but quicker sales, which can also reduce our losses and increase our turnover.
[Explanation] The unspeakable hiddenness of the business can be seen in the communication with Wang Xiaoyu.
He said that the loss is naturally not small, and needs to adjust mentality and direction.
The same adjustment is also made by Chinese consumers. What is their willingness to spend this year?
[Concurrent] Tian Junrui, a citizen of Urumqi
The impact of this epidemic on me is quite big, that is, my income has been reduced by half. I want to buy it, but it will not be the same as before.
[Concurrent] Liu Yaxin, a citizen of Urumqi
This year (Double Eleven) I haven’t seen much. In previous years, “Double Eleven” should receive express delivery every day. This year I feel that funds are a bit limited and there are fewer choices.
[Explanation] Even though the two citizens' willingness to spend has converged, various e-commerce platforms are still full of confidence in "Double Eleven".
Huang Jingjing, head of e-commerce platform operations focusing on markets outside Xinjiang, said frankly that the "Double Eleven" shopping festival is a "cardio booster" to stimulate the weak market. This season is the fruit sales season in Xinjiang. Income.
[Concurrent] Huang Jingjing, head of operation of an e-commerce platform in Urumqi
Now it’s just in time for an event like "Double Eleven". The new products from Xinjiang, such as Apple and Pomegranate, will also promote the consumption of our consumers. For our platform, It is an opportunity for recovery.
[Explanation] An industry insider analyzed that the recovery of the National Day market is obvious to all, and the consumer sector will also see a sharp rebound.
As China's vaccine technology and prevention and control experience gradually mature, more offline consumer services are expected to gradually recover, such as theaters, airlines, and hotels.
The impact of the epidemic on the world continues, and new formats and models such as live broadcast and delivery of goods are playing a role in promoting economic growth.
Nowadays, not only e-commerce companies are looking forward to "Double Eleven", all aspects of society are looking forward to a grand ceremony to boost market vitality.
This may be the most important "Double Eleven" in 12 years.
"Double Eleven" is also called "Singles Day", a joke-style festival created by college students in the 1990s, and now it has become the world's busiest shopping festival every year.
Zhao Yamin Cheng Lei reports from Urumqi, Xinjiang
Editor in charge: [Liu Xian]