<Anchor> The



game competition held by the online game'League of Legends' is so hot that 44 million people watch it at the same time.

A virtual girl group appeared in the finals of this competition that started a while ago, and the characters in the online are also popular singers in reality.



This is Kim Soo-hyun.



<Reporter>



Popular girl group K/DA was in charge of the gorgeous opening stage of the World Cup, which attracts the attention of tens of millions of esports fans around the world.



K/DA is a virtual girl group that debuted two years ago, composed of characters in the game, each with a unique story.




[Yang Se-Hyun / Riot Games Korea Headquarters: (K/DA) is a content inspired by K-pop.

It started with the theme of becoming a pop star, Ari, a character with the motif of the Korean legend of the Gumiho.] The



debut song YouTube views 380 million, a total of 750,000 followers on the official SNS account, and every time a new song is released, interest is hot.



Popular singers in the real world are on the real stage as members of this virtual girl group.



[Kang Shin-gang/K/DA fans: Because everyone becomes reality (I like it), as if they are unfolding the imagination.

Charming game characters sing and dance, and above all, the music video is made in a fairly high quality...

.]



More than 20 years after Adam, the first cyber singer in Korea, virtual reality singers with rich narratives and cutting-edge technology are appearing one after another.



[Girl group'SPA' introduction video: (Hello, this is Karina.) Hello, this is Ai Karina.]



A new concept girl group in which virtual world avatars and real members coexist also announced its debut.



[Lee Soo-man / SM Entertainment Executive Producer (World Cultural Industry Forum speech): You (the real world members and the virtual world avatars) with storytelling growing up while communicating through an intermediate world digital world of the real and the virtual, and vice -



games As virtual reality enters our lives through SNS, stars that cross virtual and real are emerging as a new cultural phenomenon.



(Video editing: Kim Jun-hee, VJ: Oh Se-gwan, screen provided: Riot Games, SM Entertainment, Cube Entertainment)