Stills of "The Rumored Chen Qianqian"

　　On October 27th, 2021 Tencent Video V Vision Conference was held in Shanghai.

At the conference, Han Zhijie, vice president of Tencent Video and senior vice president of Penguin Films, shared the experience of Tencent Video’s creation of high-quality content and industry insights against the background of the recovery of the entertainment industry, and showed a large drama matrix covering the head and vertical products. Diverse animation, movies, and children's content.

　　In recent years, with the establishment of industry standards and the improvement of film and television industrialization, the quality of film and television content has become the mainstream.

At the meeting, Tencent Video announced the blockbuster drama list of the four major tracks of reality, costume, love, and innovation.

Among them, the sequel of "Her Life" after "Thirty Only" "Just Forty" and the third, fourth and fifth seasons of "Ode to Joy" made their debut on the film list. It can be seen that the new female series based on reality has consolidated its presence in the market. The status of "group pet" in major themes.

　Realistic subject

　　Establish youthful expression

　　This year, high-quality drama series such as "Settle Down" and "Thirty Only" have attracted the attention of the whole people, and have gained a win-win situation of traffic and word of mouth.

Han Zhijie believes that realistic-themed dramas need to face audience demands, drive discussion of high-value topics with novel perspectives, and build innovative expressions through youthful creative thinking and high-quality production.

　　At the meeting, the masterpiece "Flowers", a masterpiece of the era created by Wong Kar Wai as the chief director and producer, and starring Hu Ge, was released in film specifications; closely related to the main theme, directed by 500, starring Sun Honglei, Zhang Yixing, and Liu Yijun, the eradication of evil The theme of the film and television drama "Sweeping Dark Storm"; the first China-Africa cooperation funded project "The Brave Heart of Great Powers".

In addition, the scene also showed the new female series "Forty Just Right" created by Ningmeng Pictures to take care of "her life", and announced a number of masterpieces produced by the Noon Sunshine, including the third "Ode to Joy" showing the growth of women. In the fourth and fifth seasons, analyze the "Children of the Qiao Family" and "My Superhero" of the "Chinese Family".

In addition, "Thank You Doctor", "I Really Love You", "The Eye of the Storm", and "The Perfect Companion", a series of boutique films that reflect the times and care about reality, also convey the spiritual outlook and positive values ​​of the current society, and realize Resonate with the values ​​and emotions of the younger generation.

　Differential development

　　New interpretation of costume theme

　　As a traditional category popular among users, costume dramas are looking for ways to break the game while improving their quality.

Han Zhijie believes that breaking the inherent framework and realizing diversified and innovative themes are the keys to the breakthrough of costume dramas.

Explosive dramas such as "Celebrating More Than Years" and "The Pillow Book of Three Lives Three Worlds", which were broadcast earlier, all performed innovative interpretations of the core of the story and the way of expression.

　　At the event site, it was announced that the second season of the highly anticipated super IP "Celebrating More Than Years" will be developed and prepared. The lead actor Zhang Ruoyun came to the scene in advance to spoil the highlights of the subsequent series and starred him in another costume drama "Snow". Platform of "Zhonghan Knives".

In addition, Tencent Video also stocks high-quality drama series such as "Eternal Jue Dust", "Madam Hu Zhu", "Mirror Two Cities", and "Yan Yuntai", covering different themes such as history, martial arts, emotion, and investigation.

On the premise of refined works, these dramas are more focused on strengthening the connection between the current social aesthetics and social consciousness, and will lead the category breakthrough of ancient costume dramas.

　　Quality improvement

　　Dark horses in love themes frequently appear

　　Since the beginning of this year, dark horse dramas such as "The Rumored Chen Qianqian" and "I Love You" have been broadcast, bringing surprises to the drama market.

Han Zhijie said that while the love-themed works "sweet" the audience, they need to strengthen the production quality, the fluency of the story and the sense of surprise in the plot.

　　As the heavyweight content of the love track, Hu Yitian and Xing Fei, the protagonists of the shooting-themed TV series "Hello, Sharpshooter", joined hands to share their shooting experience.

Tencent Video also released "You Are My Glory", which was created with "Glory of the King" as the background, tells the romantic love story between aerospace designers and female stars, and "The Two-Eight Law of Love" starring Yang Mi and Xu Kai, and revealed "The Rumored Chen Qianqian 2", "The Eternal Love 3", "Alien Girl Chai Xiaoqi 2" and other series of works.

　　Diversified layout

　　Innovative subject and new value

　　Innovation is the driving force behind the evolution of content.

Han Zhijie said that a special channel for content evaluation has been established for innovative themes, and practitioners are encouraged to catch up with technological innovations and explore new themes or improve traditional themes on the premise of making good stories.

　　The vigorous support of content innovation has also allowed Tencent Video to stock a large number of masterpieces on this track.

The sci-fi work "Three Body" starring Zhang Luyi, Yu Hewei, Lin Yongjian, Li Xiaoran, etc., closely combines technological innovation with high-quality content; as an industry model for the development of IP series, the new work "Yunnan Worm Valley" in the "Ghost Blowing Lantern" series is still Starring Pan Yueming, Zhang Yuqi, and Jiang Chao; in the suspense skit, Duan Yihong and Dapeng starred in "Double Detectives" to interpret the bizarre case, which will present the audience with exciting and exciting stories.

　　In the field of animation, as the nation's first domestic comic production platform, Tencent Video will continue to develop multi-track IP matrix development, fully utilize the long-term advantages of national-level IP such as "Douluo Dalu" and "Magic Dao Zushi", and will launch "Swallowing Stars" "Qinling Sacred Tree" and other national comics.

In this year when the film industry is closely integrated with the Internet, it has increased its investment in high-quality movies, and has reserved multiple types of online movies such as "Fortune Diary" and "Reloaded Policeman".

In terms of children's content, the category of children's live-action dramas will be added, the self-made project "Little Penguin's Adventure" will be launched, and a series of high-quality works will be created in cooperation with overseas animation studios.

　　Text/Reporter Yang Wenjie

　　Coordinator/Liu Jianghua