Distrustful of the information they receive and reluctant to pay for online information, the French are, in the world, one of the populations least willing to finance the media they consume.
Does information deserve a salary?
Questioned within the framework of the international study Global Advisor of Ipsos, the French show themselves rather little inclined to pay for information "of quality".
Only 15% of them would be willing to spend money for information, and for good reason.
Only 15% of them believe that the information they consume is safe.
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These figures reveal a more marked distrust in France than it is abroad.
According to the study, 27% of the total panel surveyed considers the information to be reliable.
This confidence is most marked in Sweden, with 34%.
Primacy of free content
Thus, only 7% of French people are ready to pay to finance the media they consult, against 17% in the world.
Why is that ?
The French are quite confident in their ability to sort the information they receive: 40% of them believe they can determine whether a source is reliable or not.
In addition, the French obtain information mainly through television: 62% of them watch it daily.
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Social networks are their second source of information, which however read very little newspaper.
"The French, known to be champions of paid content piracy, are 57% opposed to paying, says Yves Bardon, head of the Ipsos Center College at Le Figaro. France is one of the countries where this proportion is highest. strongest in the world with Russia (62%). But beware, this resistance to pay applies as much for information as for entertainment content. It is a general feeling that continues: what is online must be free access."
The risk being that this primacy of the free does not benefit the contents of disinformation and the rumors.