"I have trouble playing on my success", says youtubeur Joyca

Joyca, beat maker and youtubeur with four million subscribers -

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His channel celebrated its four birthday this year and it should celebrate its four million subscribers before 2021 comes to the fore.

The icing on the cake, Joyca is nominated this year at the E!

People's Choice Awards, a cinematographic, musical and digital awards ceremony in the “Social Star France” category.

A real surprise for this 25-year-old YouTuber, originally from Grenoble and above all passionate about music.

Joyca returns for

on this appointment, his responsibilities as a YouTuber and the place of music on YouTube.

You are nominated for the E!

People's Choice Awards.

Did you expect it?

I wasn't expecting it at all.

I was told that they would like to name me, and the first reaction I had was "why me?"

(

).

There are several categories of youtubers and influencers and it seemed strange to me that I was named in this category "social star", especially since I am rather humble about success, I find it difficult to play it, I should maybe more in real life.

Does it represent something special for you?

It is nice because I am offered a reward for myself, for the person that I am.

I find that rather funny.

The person who told me I was appointed told me that for them it was obvious.

Me, I make my videos, I make music.

I was not expecting it at all.

The last time I was nominated for something, that I passed the stage of a jury, it was for the M6 ​​Mobile DJ Experience in 2012.

Is there a format you have the most fun in on YouTube?

Not really.

It's going to be more of a feeling with the theme of the video.

If it's a reaction video on a topic that speaks to me, I'm going to be blown away.

Just as if it's an outdoor video that I had the idea the day before when I went to bed, I'll be hyped in the same way.

Is everything a pretext to make a video in fact?

What I love is that I can't wait to see what people think, can't wait to give them a good time.

People really like personality before concept, and it gives me a better understanding of why I was nominated for the E!

People's Choice Awards for example.

But it's hard to say it and understand it as a YouTuber.

Some know it and play it very well, but for others, it's more complicated to think that the personality is stronger than the concept.

For some YouTubers, it's the opposite, they need to have a strong concept to work.

Sometimes I think to myself, “Oh, anyway, two million people have seen this video?

It's 24 stadiums in France full!

"

Right now, the heart of your channel are reaction videos.

Why is this style still so popular today?

It's a bit the same principle as when we all watched a movie at 8:50 p.m. on TV, you didn't feel alone watching something, you probably watched with the whole of France.

It's a bit the same effect with reaction videos.

It's punctuated with valves or not, but it's someone you would like to be posed with in your living room and you watch something together.

It's really the “we're together” side.

And it's also easy to consume.

When you've worked all day, or after a day in progress, you don't necessarily want to watch a video that explains quantum physics to you.

It's a way of decompressing that I think speaks to a lot of people.

Do you feel like you have a big responsibility when you see that you are gaining hundreds of thousands of subscribers every year?

It's a big debate that comes up from time to time.

If I'm talking to adults, I'm free to say whatever I want as long as I don't endanger anyone or spread harmful messages.

There are a lot of young people watching us, it goes from very young, more and more young, to very old, and we are often told that we have a responsibility towards children because we are few examples for them.

I half agree with that.

When we have influence, we have a responsibility, it's true.

But on the other hand, it's also up to parents to have control over what their children watch.

It's something that some parents are completely overwhelmed with because everything is so easy to access.

So on my side I try to be careful while remaining myself.

Since the time YouTube has existed, parents should still be aware ...

When we talk about YouTubers, at the beginning it was just people who were in their rooms, who turned on a camera and who were talking on the Internet.

Today, it is becoming more professional.

There are those who create shows in which everything is smooth, everything is "clean".

We still have a responsibility for what we say because it will have an impact on the people in front of us, we may not realize it because we are on the Internet and it is much freer than other media.

From the moment you have a voice that carries, you have a responsibility.

As a YouTuber, we must not educate people, whether they are minors or adults.

Some are there to entertain, to make people laugh, others to talk about current events or historical facts.

Everyone does their own thing and that's what is beautiful about YouTube.

More and more YouTubers are launching into the song.

You, you made music before you were a YouTuber.

What do you think of this phenomenon?

Music has become an easily accessible playground for everyone, including YouTubers.

Today there are more people who know how to register and use auto-tune.

Where many thought it was unachievable before, it has become almost as easy as making videos.

Today, you can be really bad at vocals, at rhythm, and you can still release a sound that will be listened to millions of times.

But aren't there too many?

I don't think the most important thing is the audience.

It is he who has the power to "validate" a sound or an artist, if there are people who listen, it is because it pleases!

Really, you can make music in an afternoon.

It's funny because a lot of YouTubers make music like it's a logical continuation.

There is this side where you have to move towards a big project.

Music is part of evolutionary projects, a bit like short films at one time.

The way the music is accessible allows for things that you wouldn't have seen because people wouldn't have dared to do it.

For some, it's a way to step out of your comfort zone and explore, and for others, a long-held dream.

Overall, I find it cool that it is accessible to as many people as possible.

Would you one day want to engage in a parallel activity to YouTube, exclusively in music?

As long as I'm enjoying myself on YouTube, I keep going.

I wouldn't want to break away from YouTube because there is so much to do, it's endless.

I do prods, I compose a lot, I do a lot of instrumentals, on which I have fun posing or not.

Composing for artists, releasing an EP, these are possible things that I like and I like to surprise.

I just want it to be a treat every time I undertake something, and like that I would only want one thing, and that is to share it with all my community.

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