Orange was
looking for a boost to relaunch
Canal Orange
, its exclusive product for subscribers, and has trusted the director and screenwriter
Nacho Vigalondo
, whom he wants to turn into his own
Buenafuente Naranja
.
"We lacked a daily program that would be the head of the brand and serve as a traction to the rest of its own content," explained
Pablo de la Cruz
, head of the television platform during the presentation of the new project.
The happy twenty
is the title of the program that is broadcast from this Monday, from Monday to Thursday, at 11:30 p.m. with a duration of 40 minutes.
Nacho Vigalondo will be accompanied every night by the comedians
Aníbal Gómez
(
Muchachada nui
) and
Gakian
(author of the book
Un mundo
hostil
).
"We are going to receive guests and share with them a quiet time with a margin for surprise," explained the presenter about a format that was born in the key of
late night
, but that tries to distinguish itself from those broadcast by its direct competition.
"What we are going to do here is like a
resistance
against the pandemic, we want that to be the
leitmotiv
of the program ”, joked Vigalondo, anticipating the possible comparisons with the programs that
David Broncano
and
Andreu Buenafuente
host
in
Movistar
in the same time slot.
As in the aforementioned programs, the bases of
Los feliz twenty
are humor and interviews with current figures -this Monday they will debut with Los Javis-, but unlike the others it will be held every night
without an audience
.
In the Vigalondo format, there is no table for him, but everything takes place in a small closed nightclub, in an atmosphere and tone that is supposedly intimate, and with the presenter and the guest sitting on a sofa.
«In the
late nights
to which we are accustomed there is a constant response from the public in the form of applause and laughter.
That generates a very specific chemistry, but here we are four cats around a table with bottles.
The starting point is already different and from there everything will be different
”, Vigalondo guaranteed.
"One thing we are not going to have are experiments," Aníbal Gómez added jokingly, referring this time to
El hormiguero
de
Antena 3
.
«The idea is to open a space that is alive every day, that generates brand value and noise;
and that it serves so that people know what is being done in Orange ", summed up
Eduardo Escorial
, director of the production company in charge of the production (
Secuoya Contenidos
).
In case there was any doubt, the promotional claim appealed directly to customers of other payment platforms to try other alternatives: "Go to the Orange side."
According to the criteria of The Trust Project
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