"Egg Sandwich" of Kishikaisei October 27, 6:20
Due to the influence of the new coronavirus, the demand for eating out has decreased, and the market price of eggs has also fallen.
Poultry farmers around the world are in trouble.
Meanwhile, there is a trader in Okayama prefecture where handmade egg sandwiches have gained popularity and have recovered the amount of the drop in sales.
We covered the secret of its success.
150 packs sold out in 30 minutes
People lining up at noon on weekdays.
That number is 15 people.
The aim is ...
An egg sandwich with a thickness of 5 cm.
Thick sandwich with plenty of eggs.
It costs 350 yen for 2 pieces per pack.
On this day, 150 packs were sold out 30 minutes after the sale started.
It is said that 250 packs will be sold out in tens of minutes on weekends.
The person who bought it ...
"I looked it up on the internet and saw in the picture that the egg sandwich was delicious."
"(How many did you buy?) 4 packs. Everyone eats. Matsuyama, Ehime Prefecture. I came from. I thought it would be delicious to look it up online. "
The reputed egg sandwich is sold by an egg wholesaler who also has its own poultry farm.
We wholesale 200,000 eggs every day and also make various processed foods using eggs.
That is tamagoyaki and chawanmushi.
We have been selling these products to restaurants and hotels, but due to the impact of the new coronavirus, the demand for eating out has decreased, and from March to May, monthly sales have decreased by 2 million yen.
“On the contrary, chance”
Mr. Akiyoshi Sakamoto, the president, had a considerable sense of crisis at that time, but on the contrary, he also felt an opportunity to do something he could not do before.
(President Akiyoshi Sakamoto, an egg wholesale company)
"There was a sense of crisis. I was
wondering
if it wouldn't sell anymore, but on the contrary, I thought it was an opportunity to change this company due to adversity. "
So I started at the direct sales office.
We started selling eggs and omelet for individuals on the premises of the factory adjacent to the Mizushima coastal industrial area.
The thick egg sandwich was newly developed as its main product.
Aware of "shining"
We used plenty of fresh eggs produced in-house, and made it with an awareness of "instagram" and sticking to a unique thickness.
The aim is a big hit.
The volume was called "shining".
The direct sales office is lined up every day.
Other products started to sell more and more, and the sales at the direct sales office were about 3.5 million yen last month, and it became possible to recover the deficit.
New product development in collaboration
Now, President Sakamoto is also starting to develop new products with a nearby food processing company whose sales have dropped by half due to the corona virus.
That is the parent chicken curry that is a collaboration between our own chicken and the curry of a food processing company.
With the popularity of egg sandwiches, we would like to sell these collaboration products at the direct sales office and overcome the corona sickness together.
(Representative Director Takamasa Ayata, a processed food company)
"I'm very grateful. At one point (sales) was less than half, and (impact) was quite large."
(President Akiyoshi Sakamoto, an egg wholesale company)
"I feel like I can do what I wanted to do but couldn't do at once because the factory direct sales office was opened. In response to this sudden adversity, I think that the shift change was the result of my usual preparations. I think it helped me by doing SNS from the beginning. "
Shift change from business use to personal use.
President Sakamoto will continue to develop products and aim for the next hit.