What about the well-proven supporting middle schools and tertiary hospitals? False propaganda by real estate companies, fine!
In July this year, the Market Supervision and Administration Bureau of Shizhong District, Jinan City, Shandong Province successively received complaints from more than 50 consumers about false propaganda in the Jinan Greenland International City project.
Recently, Jinan City Central District Market Supervision and Administration Bureau publicized punishment information on the case of false propaganda of the project developer Jinan Quanjing Wenzhuo Real Estate Co., Ltd.
The company was fined 2 million yuan by the Market Supervision Bureau of the Central District of Jinan City for making false or misleading commercial propaganda in the development and construction of the real estate project Greenland International City.
Image source: CCTV News Client
There are many false propaganda in the Greenland International City project
As a real estate development company, Jinan Quanjing Wenzhuo Real Estate Co., Ltd. is engaged in the construction and sales of real estate projects. It has successively obtained the land use rights of three plots in Wenzhuang District, Shizhong District, Jinan City, and carried out real estate development and construction. The blocks are sold under the names of "Peony Mingdu", "Hundred Flowers Mingdu" and "Jiahe Mingdu" as part of the "Greenland International City" project.
"Thousand acres" construction scale? false!
In the course of operation, the company promotes the construction scale of "1,000 mu" of the Greenland International City project in the form of websites, WeChat official accounts, WeChat official account program links, and printed advertisements, and the Greenland International City project development and construction unit actually obtains land use The area of the rights does not reach the scale of "thousand acres" it advertises.
Supporting the construction of secondary schools? false!
The staff of the company used WeChat chat to promote the planned junior high school in the area as an experiment (junior high school) or Yuying (middle school).
Regarding the situation of supporting junior high schools in this area, the construction unit has not yet signed an agent construction agreement with the education authority during the propaganda.
Planning to build a tertiary hospital? No specific basis or source
The company uses WeChat official accounts, WeChat official account program links, sand tables set up at sales offices, online promotional videos, printed advertisements and other forms to promote the planning and construction of tertiary first-class hospitals in the area.
However, the relevant materials only show that the planned use of the corresponding plot is hospital land, but does not specify the specific basis and source of the construction of the "Third-A hospital".
Is there a light rail line passing by? Not yet determined!
The company also promoted the "M5" light rail line passing by the "Greenland International City" project in the form of WeChat official account software links and printed advertisements.
The specific construction plan and line setting of Jinan Rail Transit M5 Line have not yet been determined.
The content of the company's above commercial promotion is false or misleading.
A heavy fine of 2 million yuan!
Jinan Shizhong District Market Supervision Administration believes that Jinan Quanjing Wenzhuo Real Estate Co., Ltd. violated the "Advertising Law of the People's Republic of China" to publish false advertisements and violated the "People's Republic of China Anti-Unfair Competition Law" to conduct false advertisements. The commercial publicity of the "Greenland International City" project can be regarded as a whole illegal act, and shall be punished by applying the "Anti-Unfair Competition Law".
The investigation confirmed that the "Greenland International City" project developed and constructed by the company involves a large number of consumers and has a wide range of influence.
In view of the serious violation of the law in this case, according to relevant regulations, on September 29, Jinan City Central District Market Supervision and Administration Bureau issued an administrative penalty decision to order Jinan Quanjing Wenzhuo Real Estate Co., Ltd. to stop the violation and fined 2 million yuan.
Reminder: Consumers can request developers to provide proof materials for their promotional content
Jinan City Central District Market Supervision Administration reminds that consumers should rationally treat the commercial publicity of the seller when purchasing large-value commodities such as commercial housing. Developers may be required to explain the content of their publicity and provide corresponding supporting materials. .
Consumers should pay less attention to the commercial propaganda and promises of developers, and pay more attention to the collection and preservation of evidence. Once their rights and interests are infringed, they should promptly defend their rights.
Producer丨Ma Ye
Editor in Chief丨Misha
CCTV reporter, Zhang Ming