Chinanews client, Beijing, October 20th (Yuan Xiuyue) Five blockbusters have nearly 4 billion box office, and they all say that the popularity of this year's National Day movies is comparable to the Spring Festival.

The Spring Festival file for 2021 will not show weakness. There are currently five movies that have been finalized, including "Detective Chinatown 3" and "Emergency Rescue" returning to the Spring Festival file, as well as "Assassination of Novelists", "Crowd Crowd" and "New God List:" "Nezha Reborn" and other masterpieces.

Industry insiders predict that more films will be squeezed into the Spring Festival file in the future, and the Spring Festival file battle will be more intense.

Weibo screenshot

Tang Detective 3. Emergency rescue returns after a year

　　Many people commented that this year's National Day movie is full of "New Year".

Not only because the three seeded contestants "Jiang Ziya", "Winning the Championship" and "Vanguard" were released during the National Day in 2020, but also because more and more people watched movies, the cinema is returning to its former lively situation.

　　In the eight days of National Day, 3.959 billion yuan was won, and the number of movie viewers was nearly 100 million.

In the case of limited attendance, the National Day film still achieved such results, which also laid a shot in the domestic film market.

　　Recently, many blockbuster films have announced the Spring Festival files.

Among them, "Detective Chinatown 3" directed by Chen Sicheng, starring Wang Baoqiang, and Liu Haoran returned to the Spring Festival file and was also on hot searches.

As the third work of the "Tang Detective" universe, "Chinatown Detective 3" has always attracted attention. The film's pre-sale at the beginning of the year alone achieved a box office of nearly 300 million, ranking first in the 2020 Spring Festival box office.

"Detective Chinatown 3" poster

　　However, "Detective Chinatown 3" has been delayed since it was withdrawn.

Affected by the epidemic, major film and television companies such as Wanda, Huayi Brothers, and Beijing Culture have all suffered losses this year.

As a high-investment commercial blockbuster, whether "Detective Chinatown 3" can get a high box office has also become crucial.

Based on the performance of the first two films, many netizens predict that the film will be a strong contender for the 2021 Spring Festival box office championship.

Weibo screenshot

　　Also returning to the Spring Festival file is "Emergency Rescue", which is Lin Chaoxian's third main theme blockbuster after "Mekong Operation" and "Red Sea Operation", starring Peng Yuyan, Wang Yanlin, Xin Zhilei, Lan Yingying and others.

"Operation Mekong" and "Operation Red Sea" both achieved good box office reputations. As the first sea rescue movie, "Emergency Rescue" was also highly anticipated by movie fans.

"Emergency Rescue" poster

The Spring Festival file is also a duel of young directors

　　In addition to the return of the Spring Festival film, there are several new films set, including "Assassination of the Novelist", "The Crowd", and "New God List: Nezha Rebirth", which is also a duel of young directors.

　　"Assassination of the Novelist" is the latest work of Lu Yang, the director of "Xiu Chun Dao", adapted from the novel of the same name by Shuang Xuetao, starring Lei Jiayin, Yang Mi, and Dong Zijian.

The film has a fantasy color, telling the story of two different time and space in the novel and modern times. In addition to the performances of the actors in the film, special effects and action scenes are also a highlight.

"Assassination of Novelists" poster

　　"The Crowd" is a new work by Andy Lau. The film also has fantasy elements. It tells a humorous story after the cold-blooded killer and the Lost Dragon Set exchange identities.

Andy Lau is partnered by Xiao Yang, who has recently succeeded in transformation, and Wan Qian, who borrowed from "Sister Riding the Wind and Waves" to hit the fire.

The film is directed by Rao Xiaozhi, the director of "The Unknowns". I wonder if the film will continue the absurd comedy style of "The Unknowns".

"The Crowd" poster

　　"New God List: Rebirth of Nezha" is currently the only animated film for the Spring Festival in 2021, created by the team of "White Snake: Origin".

This movie opens up a new universe of Conferred Gods. It tells the story of Nezha's life and death with Ao Bing and the Donghai Dragons behind him three thousand years later.

Judging from the trailer, the style of the film is not the common "Chinese style" at the moment, but more similar to a Hollywood action film, combining modernity and fantasy.

"New God List: Nezha Rebirth" poster

Which seed players will be available for the 2021 Spring Festival?

　　Although only these five films have been officially announced, the industry generally predicts that there will be more than ten films for the Spring Festival in 2021. Of course, there will be temporary adjustments to the film schedule.

　　Among them, the films that have been produced have become the focus of prediction.

For example, the film "Bear Infested Wild Continent" originally scheduled for the Spring Festival in 2020, Stephen Chow's "Mermaid 2", and the film "Hello, Li Huanying" directed by Jia Ling, the latter two are all comedy themes.

"Mermaid 2" poster

　　"Mermaid 2" starring Alan and Lin Yun. In September this year, Huayi Brothers CEO Wang Zhonglei revealed that "Mermaid 2" has been produced and is waiting for Stephen Chow to confirm the release date of the film.

"Hello, Li Huanying" starring Jia Ling, Shen Teng, and Chen He, was completed in January this year. The film is adapted from the skit of the same name and tells the story of Jia Ling and her mother.

"Samurai Order" poster

　　In addition, a trailer for the new film "The Order of the Goddess" starring Chen Kun, Zhou Xun, and William Chan has also been released recently. The film is adapted from the game "Onmyoji" and may also be released on the Spring Festival.

Also attracting attention is Wu Ershan's "Fengshen Trilogy", which stars Li Xuejian, Huang Bo, Chen Kun, Fei Xiang, Xia Yu, Yuan Quan, etc., with a strong cast.

Earlier, "Fengshen Trilogy: Demon and Chaos" had been scheduled for release in 2020, and no new schedule has been announced.

"The Trilogy" poster

　　If these two films are released during the Spring Festival, the movie style of the 2021 Spring Festival file will be more varied.

And future fantasy movies will also usher in an explosion, such as "Qing Ya Ji" directed by Guo Jingming, starring Zhao Youting and Deng Lun, and also on the theme of Onmyoji, currently set for Christmas.

"The Red Fox Scholar" starring Li Xian and Chen Linong is scheduled to be released in early December.

During the Spring Festival stalls, not all movies can be winners

　　Big wave movies are among the Spring Festival stalls, will the box office take off all the way?

　　In fact, it is not necessarily.

Take the National Day file that just passed. Although the total box office was nearly 4 billion yuan, only "My Hometown and Me" and "Jiang Ziya" won 3.25 billion box office. Small and medium cost movies are easily "overwhelmed" by blockbusters. Such as the well-recognized movie "Goodbye!

The box office of "Juvenile" is only over 3 million.

There are more commercial blockbusters during the Spring Festival, and for some movies, this is not a good time.

　　The Spring Festival file is more suitable for family fun movies, allowing everyone to meet with friends and family members to watch. Movies with heavy themes and depressing styles may not be popular.

From 2015 to 2019, most of the top three films in the annual box office during the Spring Festival are comedies, followed by war films, fantasy films, and science fiction films.

　　Film quality also affects box office performance. In recent years, the word-of-mouth effect has been obvious. Whether a film looks good or not has become more and more important for movie viewing decisions.

In 2019, Stephen Chow's movie "The New King of Comedy" has attracted much attention, but due to its general reputation, its box office has also been weak.

　　Not all movies can be winners. Rather than grab the market with blockbuster films, it is better to find a good positioning and choose a suitable schedule.

Recently, many movies have been scheduled for Spring Festival or Christmas, making the schedule for November and January next year seem empty.

　　This may also be a good opportunity for undecided movies.

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