China News Service, Shenzhen, October 17 (Reporter Pang Wuji) Yu Liang, chairman of the board of directors of Vanke Group, said at a media exchange meeting on the 17th that the real estate industry was a bit special in the past and was once defined as a national pillar industry and assumed important national responsibilities.

But now, the land dividend and financial dividend of the real estate industry are disappearing, and the management dividend is rising, and the industry will return to an ordinary industry in the national economy.

　　In August of this year, the Central Bank and the Ministry of Housing and Urban-Rural Development held a meeting and stated that they would form key real estate companies' fund monitoring and financing management rules.

The media referred to it as the "Three Red Lines."

Peng Lifeng, deputy director of the Financial Market Department of the Central Bank, explained that this new regulation was formed after nearly two years of deliberation.

The purpose of establishing this system is to enhance the marketization, regulation and transparency of the financing management of real estate companies, promote the formation of stable financial policy expectations for real estate companies, rationally arrange their own business activities and financing behaviors, and at the same time correct the blind expansion of some companies. Behaviors to enhance the ability of real estate companies to resist risks.

　　Yu Liang said before that the influence of the "three red lines" is no less than that of the land bidding, auction and listing system in 2002.

This means that major game rules changes in the real estate industry have an impact on all companies.

Land dividends and financial dividends in the real estate industry will gradually disappear, replaced by the era of management dividends.

　　Yu Liang further explained that the new regulations tell everyone that the real estate industry should not occupy too many financial resources of the entire society, but the real estate industry is still an ordinary industry, "just like manufacturing."

In the management dividend stage, companies can no longer rely on leverage, but rely on comprehensive competitiveness to gain competitive advantage.

　　However, Yu Liang emphasized that there is still a lot of room for the real estate industry. After years of rapid development, the housing problem of the people has been well resolved. It has not been completely resolved, and not all needs have been met.

Therefore, the future development space is mainly in terms of quality improvement, rather than in the past quantity.

　　He cited as an example that some areas in the real estate industry were neglected in the past, such as rental housing.

In the past, when development was the main focus, many people forgot that renting houses was also a very important channel and way to solve housing problems.

Another example is the continuous emergence of new business formats as the environment changes. Many large complexes have replaced the previous concept of shopping centers.

　　"The real estate industry has a history of at least 1,000 years, and it is the three oldest industries, but they can often do so," Yu Liang said. This is because the ancient industries will constantly adapt and evolve new ones according to environmental changes. thing.

Therefore, Vanke is preparing to continue to move forward along the strategy of building a life service provider in urban and rural areas on the real estate-related track, and go to the end.

　　Liu Xiao, a partner of Vanke Group and CEO of the Northern Region, also said here that unlike 3-5 years ago, Chinese cities are entering three major eras: the era of urban renewal, the era of simultaneous hire and purchase, and the era of industry-city integration.

Following the new trend of urban development, Vanke, which turned to a comprehensive service provider for urban and rural construction, also gave the answer.

Starting from the traditional real estate development business area, it will expand its business to urban renewal, long-term rental apartments and science and technology parks.

In the past year, in the three new urban trends mentioned above, Vanke has achieved a "zero to one" change. "Next year such a change may be from one to ten," Liu Xiao said.

(Finish)