[Explanation] Compared with queuing up to get to the library to occupy a seat, in recent years, a paid study room where you can have a seat for less than 20 yuan a day has quietly become popular in the market.
Aiming at market demand, in Guiyang City, Guizhou Province, starting from 2019, most investors have begun to invest and operate such self-study rooms.
[Concurrent] He Jia, the merchant of the paid study room in Guiyang City, Guizhou Province
This year (2019), there has been a slow increase. When it first opened, most of the demand was some students who took the postgraduate entrance examination. After the epidemic (alleviation), some examinations (civil servants) have various aspects. Vocational exams, the demand will increase.
[Explanation] Nowadays, on the streets of Guiyang City, there are more than 30 paid study rooms, large and small.
According to relevant sources in the industry, the number of paid study rooms in Guiyang has reached saturation.
To avoid the "panic" of occupying a seat, the supporting learning environment and service items provided by the paid study room have been favored by consumers, and it has become the standard for consumers to choose the study room at this stage.
[Concurrent] Customer Lin Xing
It’s equivalent to spending money on services and buying efficiency, because you usually have no place to choose from except in the library, but the library has never had a seat. Here you will have your own seat, and then There are things like coffee.
[Concurrent] Customer Wen Xianyu
After all, it’s still paid. Just use a seat to read the book. In fact, I think it’s not worth the paid price. Compared with some value-added services, I think this should be done first, and the second is that the service is well done, which is a bonus to yourself. Of a project.
[Concurrent] Customer Zhang Jieyu
I am also eager to get these value-added services, that is, related information for postgraduate entrance examinations, and some experience questions (types).
Willing to spend money on this.
[Explanation] The increase in the number of paid study rooms has also changed the needs of consumers. From a single purchase of seats for reading, it has become a demand for learning and living services.
The reporter visited a number of paid study rooms and found that, in addition to providing preferential price packages on the card application, the reporter also created a series of user-friendly services based on the needs of consumers.
[Concurrent] Ban Xuzhao, a merchant in the paid study room in Guiyang City, Guizhou Province
We currently have three types of rooms, the first is a large room with windows, and the one is brighter.
Some customers prefer this kind of immersive, closed little black house, because the table top of the little black house has two types of lamps, one is cool and the other is warm. Said that the headlights above the head would not turn on.
It's just a table, all around the table is closed, in fact, it will not be affected by others.
There are also couples and girlfriends who come to study together, or take some computer tests, so they need this kind of environment between two people.
[Concurrent] He Jia, the merchant of the paid study room in Guiyang City, Guizhou Province
We have added a new feature called Classmate Circle. In our own small program, we uploaded a lot of materials for postgraduate entrance examinations, examinations (civil service), college entrance examinations and various examinations, all of which we paid We will put them on this platform, as long as they are members of our family, they can download them on the platform.
We will invite some college teachers, or some lecture lecturers, we will hold some salons, they can automatically register through a small program like ours, and all are free.
[Commentary] During the interview, many businesses confessed to reporters that the competitive pressure in paid study rooms is still quite high.
As far as customers are concerned, there is a certain period of time, mostly in the early period of recruitment and holidays.
In addition, as an emerging industry, many paid study rooms have homogenized business models, and the services and prices provided are not much different.
Facing the current market and the status quo, various businesses are constantly upgrading.
[Concurrent] Ban Xuzhao, a merchant in the paid study room in Guiyang City, Guizhou Province
According to the situation this year, the self-study room is just an industry that is equivalent to seasonality. You just said that the demand may be relatively large during the holidays.
As far as we know, there are already forty study rooms to be opened in Guiyang City alone.
I think the most important thing is our own core competitiveness. The future development of the study room can be more personalized, and each family has some characteristics.
(Reported by reporter Yuan Chao from Guiyang)
Editor in charge: [Li Ji]