[Explanation] On October 14th, the 8th China Internet Audiovisual Conference is ongoing. Professional forums and supporting activities in major industries are still gathering big names, and the sparks of thinking are constantly colliding.
In recent years, with the development of digital technology, the Internet has been fully integrated into all aspects of people's lives. New forms such as multimedia have continued to emerge, and the communication methods have been diversified. However, the subsequent copyright infringement of online audio-visual works has been repeatedly prohibited.
From traditional media to new media platforms, from short video apps to film companies, copyright issues have become a "pain point" for the development of the online audiovisual industry in recent years.
Cheng Liu, a member of the Party Committee of Chengdu Radio and Television Station, said that for traditional media, copyright issues have become more prominent with the development of the Internet, and the protection of the copyright of news products is imminent.
[Concurrent] Cheng Liu, Member of the Party Committee of Chengdu Radio and Television Station
The issue of copyright, especially for original works (works), should belong to the original creator. If this right is not guaranteed, then the original will be greatly affected, that is, no one will make the original, we will all transfer others’ and steal others. Yes, this will inevitably lead to market chaos. Therefore, the protection of copyright is also urgent. It is also for our news media, every news, every topic, and all our content.
[Explanation] The short video platform is a "paradise" for many original creators. The speed of the popular videos is astonishing, but whether there are copyright issues in the process of dissemination, Wang Qiang, vice president of Kuaishou Technology Co., Ltd., answered.
[Concurrent] Wang Qiang, Vice President of Kuaishou Technology Co., Ltd.
Because there is no copyright protection, in fact innovation and creation do not exist.
For the use of these short videos, we have a user agreement in it to let others spread and share your videos. You are willing to use this platform, but actually accept some rules.
[Explanation] From the earliest pirated CDs to the endless "subtitle groups", and then to the blooming online disks, in recent years, the copyright infringement of film and television works has emerged one after another. The awareness and methods of major film and television companies to protect their legal rights have gradually matured.
[Concurrent] Li Wei, Chairman of 1905 Film Network
Strengthen the awareness of self-protection, which includes the registration of the registration, the protection of the protection, the confidentiality of the confidentiality, this is to do a good job in self-protection, (especially) the core content is controlled by yourself.
Use a kind of cooperation with the legal profession, and then safeguard one of their rights.
[Explanation] Regarding the copyright issue of online audio-visual works, experts said that the entire online audio-visual industry has developed rapidly in recent years, and new problems will arise at the same time as the rapid development. These problems should be continuously optimized and resolved during the development process. Correct guidance of industry associations.
[Concurrent] Huang Dianlin, Associate Professor of Communication Research Institute of Communication University of China
In the case of reasonable use, for example, it may pay copyright fees, or in the case of certain authorized public welfare use.
If it is purely commercial use, it may be operated in accordance with the relevant provisions of this copyright protection.
Including the network audio-visual industry association, it should be said that the next step should play some key roles in this regard, that is, how to guide, live broadcast creators, including short video creators, can create better under the premise of complying with basic laws and regulations. At the same time, it guides the entire industry to become more standardized.
Lu Yang reports from Chengdu
Editor in charge: [Sun Jingbo]