Chinanews client, Beijing, October 14th (Reporter Shangguanyun) With the popularity of smart phones, people can record their schedules and to-dos anytime and anywhere, and the traditional calendar has gradually faded out of everyone's sight.

　　However, in recent years, some paper calendars have become popular.

There are still more than two months left for the "balance" in 2020, and many exquisite 2021 cultural and creative calendars and desk calendars have begun to appear together, becoming "net celebrities" in the minds of many readers.

　　In addition to their beauty, why can they "circle fans" to many readers?

The museum's cultural and creative calendar is also "circling fans"

　　In recent times, museums such as the Palace Museum have launched quite creative calendars.

Data map: 2021 "Forbidden City Calendar" Photo courtesy of the Forbidden City

　　Take the Forbidden City as an example. The corresponding zodiac in 2021 is the ox. The theme of the 2021 version of the "Forbidden City Calendar" is "Happy New Year, Happy New Year". Collection of cultural relics related to culture.

　　Among them, it shows rich content such as Niu Ying Feng Nian, Chun Lai Niu Fei, Ji Niu Nafu, Farming Weaving, Fairy Niu Chengrui, Cattle Yiqu, Hundred Niu Lunar New Year, etc., showing 365 pieces of different dynasties, different types, and different materials from different angles. Collection of precious cultural relics.

　　The 2021 edition of "National Expo Calendar" was also launched recently.

According to the WeChat account of the National Museum of China, in 2021, the "National Museum Calendar" selected 365 pieces/sets from more than 1.4 million collections of cultural relics and compiled it into "National Museum Calendar" in the order of the times.

　　Most of the fonts used in "National Museum Calendar" are derived from traditional Chinese calligraphy.

For example, the Yan Zhenqing style used on the cover, "Guo", "Day" and "Calendar" come from "Ode to the Great Tang Dynasty", and the word "Bo" is taken from "Yan Family Temple Stele".

The books of famous Chinese masters used in the festival are all collected from works related to the festival.

Knowledge and art model: a calendar of talent competition

　　The reporter combed and found that many popular cultural and creative calendars and desk calendars are actually not only about appearance, but also about knowledge.

　　For example, the 2021 bilingual ancient poetry desk calendar of "Flowers on Moshang" uses Castiglione's "Changchun Atlas of Immortals" to match the classic Chinese poetry of the four seasons with the classic translation of the famous translator Xu Yuanchong.

"Flowers on Moshang" desk calendar.

Photo by Liang Yuan

　　Another example is the 2021 edition of the "Forbidden City Calendar". On the one hand, it reflects the importance of agriculture in ancient times, and on the other hand, it also popularizes a lot of cultural relics.

Regarding the "National Expo Calendar", some netizens joked that "miniature museums increase knowledge every day."

Buy, buy, buy: Why do they attract readers to "choose hands"?

　　However, some people sigh that although many cultural and creative calendars are exquisite, they are not cheap.

　　Taking the 2021 edition of "National Expo Calendar" as an example, information on an e-commerce platform shows that the price is 99 yuan, and the binding is "hardcover".

A 2021 edition of the "Forbidden City Calendar" is priced at 76 yuan.

　　Even so, there are still many readers who "choose their hands" to buy: on the one hand, because of the unique design of the calendar itself, on the other hand, it is also because they can obtain some practical knowledge.

After all, it is mainly "cultural flavor".

　　The Palace Press revealed to reporters that this year’s regular version of the "Forbidden City Calendar" has first prints of 800,000 copies, and the same type of "Forbidden City Calendar" of the same type in 2020 has also been printed 800,000 copies, with two additional prints, totaling 95 Million copies.

　　According to the National Palace Publishing House, there has been a phenomenon of piracy in the "Forbidden City Calendar" in recent years. In order to facilitate readers to better distinguish the original, the 2021 "Forbidden City Calendar" has a unique innovation in design: you can see the "Forbidden City Calendar" printed from the outside. The plastic seal and ribbon of the words are both beautiful and anti-counterfeiting.

　　"The theme of the cultural and creative calendar is very important, it takes a lot of hard work, and the production cost is not low." Liang Yuan, editor of Wuzhou Communication Publishing House, introduced that currently on the market, there are better sales, such as "Forbidden City Calendar", "Health Calendar", etc. , All have a certain amount of knowledge, readers prefer.

Data Map: Photo courtesy of the Forbidden City on the inside page of the "Forbidden City Calendar" in 2021

　　Liang Yuan also mentioned that for desk calendars, they may pay more attention to binding design and form.

Taken together, this is probably one of the reasons why the above calendar or desk calendar is popular.

Cultural and creative calendar, can not stop at the value

　　In fact, a good calendar is more than just "notes" for the user group.

　　"This actually involves a change in consumer concepts. In the past, everyone paid attention to practicality, but now they also pay attention to the shape design. Even if the price is a little higher, there will be a market for a delicate calendar." Liang Yuan said, of course, the most important thing is to make Consumers feel worth it.

　　Therefore, the cultural and creative calendar can not stop at the value of the face.

A good cultural and creative calendar can often meet people's needs for creativity and knowledge, so as to bring people more surprises.

　　From this perspective, the cultural and creative calendar can record trivial matters and leave feelings.

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