To raise awareness of the importance of early detection of "the disease"

"Fighters with a Rosy Spirit" .. Stories of victory over breast cancer

"Pink October" Breast Cancer Awareness Month.

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To encourage and educate women about the importance of early detection about breast cancer and family psychosocial support during the recovery phase, every year Ford tells the stories of people who have overcome the disease thanks to their courage and determination, on the occasion of Pink October, which is Breast Cancer Awareness Month.

And in the 2020 edition, Ford launches the "Pink Fighter Fighter Podcast", through which to create a new connection that brings every person diagnosed with breast cancer, with four male and female fighters, who spoke about their disease and the challenges they faced when they learned of their diagnosis.

With great courage and frankness, they share every stage of their suffering, path, feelings and struggle with others, leading to their victory.

It is believed that breast cancer only affects women, but in fact it may appear in men as well.

Rather, because of its rarity and lack of pain due to papilloma, men do not imagine that the appearance of a lump, redness, or a change in the texture of their skin may be signs of breast cancer.

But the example of courage, Maarouf Asimov, is a living proof of this, as his injury was revealed in a timely manner, so he underwent treatment and recovered.

Since then, Maarouf has sought to warn that delayed diagnosis harms patients more because they are forced to face advanced stages of cancer types, which makes treatments more severe.

Before the challenge, there are breast cancer survivors of several nationalities, and although each of them has a unique story, they all bear evidence that cancer should not limit you or prevent you from fully enjoying your life.

In the first episode of the "Women Warriors Podcast," Yasmine Ghaith (Egypt) talks about

She is an actress, motivational speaker, breast cancer survivor and CEO.

She noted that her diagnosis in September 2016 was a major turning point in her life, not only from a health point of view, but also from a professional point of view.

After she was a teacher, Yasmine turned her focus to acting and motivational speaking to spread awareness about breast cancer.

And in 2019, she launched her jewelery collection, which is handcrafted in 18 karat gold, inspired by her experience and her scars.

In the second episode, Maarouf Asimov, nicknamed Max, narrates the experience of breast cancer from the point of view of a man.

Max was diagnosed with the disease when he was only 24 years old, and thus his life was turned upside down when he learned that he had cancer from doctors in a local hospital in Tashkent, the capital of Uzbekistan, where his family resides.

Max was cured of cancer four years ago, and his motto is: “Women, get tested regularly, and you guys too.

Do not ignore the symptoms, as breast cancer can affect anyone. ”

While in the third episode, Latifa Cherif and Samia Agrio (Morocco) review their experiences.

Latifa Al Sharif is the founder and president of the "Friends of the Pink Ribbon" association. She is also an entrepreneur, mother, social activist, and breast cancer survivor.

She is joined by actress Samia Agrio, who is also director and an active member of the association.

The two guests talked about the necessity of a stable support system, and its importance for patients during their treatment and recovery period.

Currently, Latifa and Samia are carrying out awareness campaigns, so that women understand that psychological support is very important during treatment.

It is responsible for a recovery rate of 70%.

They must break the stigma surrounding this disease and dare to say: “Yes, I have breast cancer!

Albeit?".

It is noteworthy that the episodes of the "Women Warriors in Pink Spirit" will be downloaded every Thursday of October, and can be listened to for free on several platforms.

the first lady

Betty Anyano-Akeridulu (Nigeria) joins Episode 4 to share her experience and the reasons why she became a breast cancer awareness advocate.

Betty - the first lady of Nigeria's Ondo state - was diagnosed with breast cancer in 1997. After her successful treatment, she launched a non-profit association to spread awareness of the disease.

She won awards for her work and commitment to fighting breast cancer in Nigeria.

Symbols of courage

"Over the years, the Pink Women Fighters campaign has blossomed into a staple program across our markets," said Ford's Director of Media Affairs, Direct Markets, Rasha Ghanem.

She added: “Early detection is important, and we hope to spread more awareness by continuing to develop this program year after year.

We look forward to these symbols of courage, and they always remind us that talking about breast cancer and providing live testimonials may help and inspire other patients, and that talking about it is in itself a struggle for life. ”

It is believed that the disease only affects women, but it appears in men as well.

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