In partnership with one of the largest video game companies in the world

Dubai landmarks increase the fun in "FIFA 21"

  • Electronic Arts has 300 million registered players worldwide.

    From the source

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The Department of Tourism and Commerce Marketing in Dubai (Dubai Tourism) has partnered with Electronic Arts, one of the largest video game companies in the world, with the aim of highlighting Dubai's landmarks in the EA Sports FIFA 21 video game, VOLTA FOOTBALL, which includes new and distinctive features to increase From the fun and enthusiasm of the players, as distinctive landmarks of Dubai, such as Burj Khalifa and Burj Al Arab, will appear during the game.

Essam Kazem, Executive Director of the Dubai Tourism and Commercial Marketing Corporation, said: “The partnership between Dubai Tourism and the global leader in interactive digital entertainment is in line with our marketing strategy to work with our partners and take advantage of the latest technologies and platforms to promote Dubai as a preferred destination to visit in an innovative way.”

He added, “The inclusion of Dubai as a global site in FIFA 21 is an unprecedented opportunity to give fans of this game in our international markets an overview of the various features and offers that Dubai offers, as well as reaching a wider audience in the UAE and the region in general, especially during this difficult period that requires We are committed to physical distancing, at the same time maintaining communication with families, relatives and friends.

EA Sports FIFA 21 was launched worldwide on October 9th, and works on PlayStation® 4 and Xbox One consoles, as well as personal computers through Origin ™ and Steam.

- The move allows reaching a wider audience and introducing them to various offers.

- The game was launched worldwide on the ninth of this month.

Essam Kazem:

"(Dubai Tourism) seeks to take advantage of the latest technologies and platforms to promote the emirate as a preferred destination for a visit in an innovative way."

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