Chengdu hotel turnover is second in the country
Jiufang Sushu, Group 1, Minjiang Village, Shouan Town, Wenjiang District, Chengdu
Jiufang Sushu Handicraft Workshop, the guest (right) is learning to make handmade leather goods, photographer Liu Haiyun
"Oh, I'm sorry, I've been rented out, six rooms have been booked out, can I eat in the lobby?" At noon on October 8, the "Village Chief" Yu Bo was in Jiufang Sushu B&B in Wenjiang District, Chengdu Several regular customers were greeted into the restaurant. "The room is full every day, and it has reached the maximum reception capacity of the hotel. It is too busy." Yu Bo was busy arranging temporary guests, while coordinating the preparations for the birthday party of the guests. Progress, "The homestay consumption golden week is back."
A house is hard to find, and it does not only exist in Chengdu.
"On the Fliggy platform, the number of orders for homestays during the National Day period increased by 68% year-on-year. Ctrip's pre-sale hotel GMV increased by more than 100% from the previous month. While homestays and hotels across the country ushered in the growth of consumer demand, they have also driven their goals. The ecological chain of tourism recovery, such as scenic spots, restaurants, and car rentals, has jointly recovered and released the vitality of tourism consumption.
According to the "Mid-Autumn National Day Holiday Tourism Big Data Report" released by Ctrip yesterday, Chengdu ranked fourth in the country in terms of travel and popular destinations during the Double Festival holiday this year, and second only to the country’s hotel transaction volume. In Shanghai.
Top cities in travel popularity ranking: Beijing, Shanghai, Shenzhen, Chengdu, Hangzhou, Xi'an, Guangzhou, Changsha and other places; top cities in popular destination rankings: Sanya, Shanghai, Beijing, Chengdu, Hangzhou, Xi’an, Kunming, Nanjing.
New changes
Behind the difficulty of finding a room: high-quality travel
"On National Day and Mid-Autumn Festival holidays, almost all of the well-known and better-serviced homestays around Chengdu are full of rooms, and it can even be described as hard to find a room." Chengdu Country Homestay Operation Planner and founder of Chengdu Man Country Homestay, Liu Tisheng, He has many years of research experience in the operation of homestays in the Chengdu area. This "ultra-long golden week" made him happy to find that homestays are gradually returning to the level of the same period last year. "From what I know about the operating status of Chengdu homestays, most homestays The bookings from September 30th to October 7th are full early. If you don’t make an appointment in advance, there will be no room at all."
Liu Tisheng told reporters that the homestays affected by the epidemic began to gradually recover after the May Day holiday. At present, most homestay operations are expected to have recovered to about 40%-50% of last year.
Hard to find a room is more intuitively reflected in the booking data of major OTA platforms.
On the Fliggy platform, the number of orders for homestays during the National Day increased by 68% year-on-year, and family and private homestays are the most popular.
What's more noteworthy is that behind the hot bookings is not "losing money to make money". From the perspective of the guest unit prices of homestays and hotels, both have increased over the same period last year.
Yu Bo told reporters that Jiufang Sushu’s bookings during this year’s Golden Week are basically dedicated to private courtyards. “Many tourists think that living with familiar people is more secure. From the perspective of price, it is also higher than the previous period. It’s about 1,600 yuan.” Yu Bo also found that more and more tourists began to try high-quality outings. For example, a family from Qinghai experienced the fun of making bonsai and sweet-scented osmanthus cake in Jiufang Sushu and immediately agreed to the next time. Again.
In fact, under the new normal of epidemic prevention and control, safe travel is the most important thing for tourists. Therefore, in the choice of homestays and hotels, they tend to pay more travel expenses to obtain a more secure travel environment.
Mafengwo tourism big data shows that during the Mid-Autumn Festival and National Day Golden Week this year, the unit price of homestay guests increased by 32.97% compared with the same period last year, the unit price of hotel guests increased by 25.67% compared with the same period last year, and the unit price of “local travel” guests also increased by 31% compared with the same period last year.
New form
"Hotel is the destination" to release consumer vitality
It’s hard to find a room in homestays and hotels, and what we see from behind is a tourism recovery ecological chain that uses homestays and hotels as carriers to drive the recovery of destination scenic spots, catering, and car rental, and the tourism consumption released by it. vitality.
Ctrip released the "Mid-Autumn National Day Holiday Travel Big Data Report", showing that the ratio of men to women during this year's Golden Week is 52:48, and men are slightly more enthusiastic.
But what is more worthy of attention is that the post-90s and post-00s generations account for more than 60% of the population, becoming the absolute main force in travel, which also makes "hotels as destinations" popular.
During the Golden Week, Ctrip's pre-sale hotel GMV increased by more than 100% month-on-month. Among the overall hotel orders, 4 and 5 star hotels accounted for nearly half, becoming the most popular gathering place.
On the whole, the top 10 cities with the highest hotel transaction volume during the Double Festival, including Shanghai, Chengdu, Guangzhou, Beijing, Chongqing, Hangzhou, Shenzhen, Xi'an, Suzhou, and Changsha, also ranked among the top in the overall recovery of the tourism market.
If you carefully sort out this data, it is not difficult to find that it highly overlaps with popular destinations during the National Day and Mid-Autumn Festival this year.
Although local tours and surrounding tours still rank C in the market, long-term destinations in the southwest and northwest, including Chongqing, Chengdu, Xi'an, Lanzhou and other cities, are popular and are well-deserved "popular kings" in the hearts of tourists.
Ctrip's big data shows that only 4 days before the holiday, Ctrip ticket bookings have increased by 100% year-on-year, setting a record high, and scenic spots such as Qianhu Miao Village in Xijiang, Guizhou, and Mogao Grottoes in Dunhuang, Gansu are even more popular.
The popularity of destinations in the southwest and northwest is also evident on the Mafengwo platform. The ten scenic spots with the most popular ticket sales on the platform include the Longmen Grottoes in Luoyang, Henan, the Humble Administrator’s Garden in Suzhou, Jiangsu, the Summer Palace in Beijing, Huangguoshu Waterfall in Anshun, Guizhou, Temple of Heaven Park in Beijing, and Chongqing Two Rivers Night Tour, the Terracotta Warriors and Horses Museum in Xi'an, Shaanxi, the Presidential Palace in Nanjing, Zhangye Danxia National Geological Park in Gansu, and Huashan Scenic Area in Weinan, Shaanxi.
Among them, Zhangye Danxia National Geopark's ticket sales have increased by nearly 30 times compared to May 1 this year, and tickets for Longmen Grottoes have increased by more than 10 times compared to May 1 this year.
What's interesting is that "hotel is the destination" has also led to a sharp increase in the popularity of new games such as self-driving, gourmet private groups, outdoor hiking, paragliding, hot air ballooning, and diving.
Ctrip's big data shows that car rentals during the Golden Week increased by more than 50% year-on-year, and private groups increased by 100% year-on-year.
It is foreseeable that the continuous creation of new high data and more and more new gameplays will not only allow "tourism +" to drive holiday consumption, but also stimulate more diversified consumption needs of tourists.
Chengdu Commercial Daily-Red Star News Reporter Li Yanqin Comprehensive Jinguan News
During the double festival
Hotel turnover
City top10
1 Shanghai 2 Chengdu 3 Guangzhou 4 Beijing 5 Chongqing 6 Hangzhou 7 Shenzhen 8 Xi’an 9 Suzhou 10 Changsha
●Male to female ratio:
The ratio of male to female travel users is 52:48, and male enthusiasm is slightly higher.
●Age distribution:
The post-90s, post-00s and other people account for more than 60% of the population, and they have become the absolute main force in travel, which also makes "hotels as destinations" popular.
●Level selection:
Among the overall hotel orders, 4 and 5 star hotels accounted for nearly half, becoming the most popular gathering place