The hotel makes false high prices in order to scare away customers, and promises to operate with integrity
■ Come on
The inn in question maintained the ranking after the room was sold out with false bid prices, which essentially violated business ethics and violated consumers' right to know.
According to The Paper, an inn in Qianhu Miao Village, Xijiang, Leishan County, Guizhou, the usual price of one to two hundred yuan soared to nearly 10,000 yuan during the National Day, arousing public concern.
In response, the local government responded that after the public opinion appeared on October 3, the market supervision department has been involved in the investigation and found that the actual price of the Xijiang Old Story Inn involved was 368-898 yuan.
The online platform prices are inflated. In order to increase the number of views during the National Day, the front desk manager of the inn set a false price after the rooms were sold out.
At present, the local market supervision department has requested the inn involved to rectify and apologize to the public.
The National Day and Mid-Autumn Festival are celebrated at the same time. Many people travel with their families. Guizhou Miao Village is also popular with tourists because of its beautiful scenery and folk customs.
The hotel obviously should use this Golden Week to improve the quality of service to attract tourists. What is unexpected is that the hotel involved in the incident gave many tourists a "fright" with the "10,000 yuan price oolong".
According to local investigations, it is not that the price of the inn involved can really reach 10,000 yuan, but that the price is false after the rooms are sold.
False bid price after sold out is a common method of some hotels and e-commerce sellers at present. The purpose is to not only scare customers away from the "expensive" room rate, but also to avoid being off shelves due to sold out of rooms and products to maintain the inn ranking Forward.
According to the ranking rules of online travel platforms and e-commerce platforms, once the inns, hotel rooms and online stores are sold out, the platform will take the removal process, and the rankings of the inns and sellers will be ranked behind, which will directly cause user page views. The decline, in turn, affects future rankings.
Therefore, if hotels, inns, and sellers want to maintain their rankings, they must avoid the removal of rooms and products.
You should know that the order of ranking on the platform is directly related to the number of orders placed by inns and sellers.
However, after the inn rooms are sold out, the method of choosing the false price to maintain the ranking seems to be just a way of using the rules of the platform, but inadvertently caused some tourists to misunderstand that the local inn "slaughtered guests", not only harming local tourism The image also hurts consumers’ right to know and makes consumers misjudge, which is not conducive to the local economic order.
Now, after the inn involved apologized, it might still be punished by the local authorities, and he also shot himself in the foot.
From a legal point of view, the inn in question maintained the ranking after the room was sold out with false bid prices, which essentially violated business ethics and was also suspected of breaking the law.
Article 5 of the "E-Commerce Law" stipulates: "E-commerce operators shall follow the principles of voluntariness, equality, fairness, and integrity, abide by laws and business ethics, participate in market competition fairly, and perform consumer protection and environmental protection. , Intellectual property protection, network security, personal information protection and other aspects, assume responsibility for product and service quality, and accept government and social supervision."
The inn room has been sold out, it is necessary to truthfully inform the platform and consumers, this is honest management.
The inn involved concealed the fact that the rooms have been sold out by falsely bidding prices, which obviously violated the principle of good faith management. For this, the market supervision department may wish to impose reasonable and legal penalties to protect the legitimate rights and interests of consumers.
Of course, from the point of view of the platform, we may wish to further reflect on the ranking rules and explore more reasonable ways to plug similar loopholes in technology and management, and not give some clever practitioners the opportunity to operate in the dark.
□He Yong (staff)
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