Why has advertising volume dropped on CNews?

Unwanted consequence of an editorial line more and more criticized or a strategic and economic choice assumed?

According to

, while the channel's audiences are on the rise, notably driven by the emissions of Eric Zemmour and Pascal Praud, the volume of advertising has dropped drastically, especially in the early evening.

>>

Find all the media newspapers in replay and podcast here

According to the daily, there were 40% fewer ads between September 1 and 13 than last year at the same time.

And between 6 p.m. and 9 p.m., a strategic crossroads where CNews is the leader of news channels and broadcasts programs from Laurence Ferrari, Eric Zemmour and Pascal Praud, the amount of advertising increased by more than half an hour last year just seven minutes this year. 

Advertising revenues on the rise

But how to explain this situation?

On the CNews side, we ensure that it is 100% voluntary.

“At a time when we are very watched, we are trying to create a CNews reflex. If we want to strengthen the loyalty of viewers, we must limit the cuts”, explains the channel at

. But if you ask an expert in the sector, he The CNews debates certainly attract audiences, but they also scare away advertisers. Brands do not want to be associated with these shows and therefore, mechanically, there are fewer ads.

And is this drop in advertising volume accompanied by a drop in advertising revenue?

If we are to believe CNews, not at all.

According to a media agency interviewed by

the gross revenues of the channel increased by 25% over one year, and doubled over two years.

For its part, CNews emphasizes that its audiences are progressing on CSP +.

The channel can therefore sell its more expensive spots.