[Explanation] On September 23, the opening ceremony of Zhejiang Cultural Tourism Week (Hangzhou Day) of Poetry and Painting and 2020 Zhejiang (Beijing) Tourism Fair was held at the Summer Palace in Beijing.
This event is an important event for the Beijing-Hangzhou Dialogue in the Grand Canal Cultural Belt of China in 2020. It will show the charm of Zhejiang in poetry and painting, continue to write Beijing-Zhejiang cultural stories, and promote the recovery of inter-provincial tourism.
[Concurrent] Wang Yue, Deputy Director of Beijing Municipal Bureau of Culture and Tourism
Today opened the Poetry and Painting Zhejiang Hangzhou Day and Zhejiang Beijing Tourism Fair, once again focusing on the cultural tourism resources of Zhejiang Province and the pleasant scenery of poetry and painting Zhejiang, like a miniature and exquisite panoramic view of Zhejiang full of moving stories, showing visitors in the Summer Palace In front of Beijing citizens, we are convinced that such cultural tourism display and tourism promotion will better establish the cultural tourism brand of poetry and painting Zhejiang, and attract more tourists from Beijing and other places to Zhejiang to experience the charm of poetry and painting Zhejiang. Push the cultural and tourism cooperation of Beijing and Zhejiang to a higher level, deeper and more grounded.
[Explanation] In recent years, Zhejiang has attached great importance to the in-depth integration of culture and tourism, focusing on the thematic IP brands such as "Poetry and Painting Zhejiang·Hundred Counties and Thousand Bowls", "Four Poetry Roads" and other thematic IP brands, developing food culture and poetry road culture, etc. Promote the "Four Poetry Roads" and other attractive cultural belts and golden tourist belts with international and domestic influence.
In order to allow tourists to better experience the amorous feelings of the Grand Canal cultural belt, the Zhejiang Canal tourism theme route was also released at the event site.
In addition, Zhejiang is also issuing tourist vouchers worth 500 million yuan on the spot to further promote the development of inter-provincial tourism, so that more people can experience the charm of poetry and painting Zhejiang, and promote the recovery of the domestic tourism market.
It is reported that consumer coupons will be issued on 8 coupon days from September 23 to the end of November, and the seven major e-commerce platforms will be launched on the entire network.
[Concurrent] Wang Jun, Deputy Director of Zhejiang Provincial Department of Culture and Tourism
The 11 prefectures and cities in Zhejiang have meticulously planned, carefully prepared, and combined online and offline methods, bringing you a wealth of cultural tourism products and interactive performances such as opera, intangible cultural heritage, cultural creation, etc., showing Zhejiang culture and tourism style .
At the same time, Zhejiang tourism consumption coupons were issued to the whole country to promote further recovery of the tourism market.
We hope that in Beijing and Zhejiang, we can seize the favorable opportunity of this event, continue to deepen exchanges and cooperation, jointly promote the construction of China's Grand Canal cultural belt, promote cultural integration in the canal area, and activate the tourism market with cultural empowerment. Towards, realize the dream together.
[Explanation] As a "humanistic landscape" by the West Lake, the Hangzhou West Lake Women's Patrol Team also came to the Kunming Lake in the Summer Palace to cooperate with the Summer Palace to serve citizens and tourists during the Zhejiang Cultural Tourism Week of Poetry and Painting, conveying the cultural charm and temperature of Hangzhou.
It is reported that the opening ceremony of Zhejiang Cultural Tourism Week (Hangzhou Day) and Zhejiang (Beijing) Tourism Fair 2020 is hosted by Zhejiang Provincial Department of Culture and Tourism, Zhejiang Provincial Cultural and Tourism Promotion Information Center, Zhejiang Municipal Bureau of Culture and Tourism, and China Organized by the Zhejiang Branch of the News Agency.
Shen Yishan Wang Weichen reports from Beijing
Editor in charge: [Liu Xian]