Lacoste ceases collaboration with rapper Roméo Elvis

Rapper Romeo Elvis at the Venice Film Festival on September 5, 2020. -

After Moha La Squale, Lacoste decided to end his collaboration with Roméo Elvis.

The face of the spring 2020 collection, the rapper's contract with the crocodile brand will not be extended,

learned 

from the company.

According to our information, this is for the brand "an ethical, moral question".

"These are values ​​that no longer correspond with the image of Lacoste, that the brand can not endorse", specifies an internal source.

The end of this collaboration comes after accusations of sexual assault brought against the artist last week.

Romeo Elvis had subsequently publicly apologized.

A collaboration formalized in October 2019

Fan of the crocodile brand and very regularly wearing branded clothing, Romeo Elvis has never hidden his desire to associate his image with Lacoste.

In 2018 at the time of the release of his EP 

, the artist explained to

 : “I have several croc tattoos: the crocomotiv [a crocodile-shaped locomotive], a crocodile knife… And it's also that's why I love Lacoste, because it's a great brand, quality, comfortable to wear, and there is the crocodile ”.

In October 2019, he officially announced his collaboration with the brand for the spring 2020 collection. He unveiled last May, still on the social network, one of the photos of the campaign, accompanied by the caption: "The forcing always pays.

There are pieces of phew I can not wait to show you that ”.

View this post on Instagram

@Lacoste Spring / Summer 2k20 campaign.

Forcing always pays off.

I can't wait to show you that 🐊 #StreamonsMaison #CrocodileInside

A post shared by Roméo Elvis (@ elvis.romeo) on May 14, 2020 at 2:09 am PDT

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