More than 60% of the interviewees will abandon the show because of the "three wrong views"
72.4% of respondents have been chasing drama recently
Under the background of normalized epidemic prevention, many friends who live at home have started the drama mode.
Watching dramas on Weibo, watching dramas at double speeds, watching dramas with barrage opening... the Internet has given you more options for watching dramas.
However, some netizens expressed their disgust with unfriendly barrage and ubiquitous advertising and marketing.
How is your experience of chasing drama?
A few days ago, a survey of 2004 respondents conducted by the Social Survey Center of China Youth Daily and the Social Survey Center of China Youth Daily (wenjuan.com) showed that 72.4% of the respondents were following dramas recently.
74.8% of the respondents had a good experience following the drama.
48.4% of the interviewees said that payment mechanisms such as membership of video platforms and advanced on-demand broadcasting have affected everyone's experience of watching movies.
65.7% of the interviewees would abandon the drama because of the "three wrong views".
74.8% of respondents have a good experience in chasing drama
Wang Yarong (pseudonym), a junior at a medical college in Nanchang, followed his family on TV during the epidemic and followed several hits on TV. “I don’t usually like to chase dramas. It feels quite interesting to chase dramas on TV during this time at home. When encountering the plot to solve the case, I can discuss it with my family."
In the survey, 72.4% of the respondents have been chasing dramas recently, 24.2% of the respondents have not been chasing dramas recently, have had previous experience of chasing dramas, and 3.4% of respondents have not chased dramas.
Ye Yun (pseudonym), a staff member of a bank in Jincheng, Shanxi, opened a member of a video platform in order to follow the drama.
"On which platform you like the show, you will open the membership of which platform. Save up and wait for the update to finish before watching it at once. Although it's cool, sometimes you can't control it. It's a whole day at a glance. I just saw it the day before yesterday. Two or three in the morning".
When chasing dramas, 55.4% of the respondents would save the episodes and watch them together, 54.5% would open a video website membership, 40.6% would stay up late to watch a drama, and 30.6% would have a barrage Chasing dramas, 22.0% of respondents posted or liked bullet screens while chasing dramas, 19.3% of respondents participated in drama episode discussions on social platforms such as Weibo and WeChat, and 17.5% of respondents conducted discussions on Douban Score, see evaluation.
Zhang Jinying (pseudonym), a second-year computer major in a university in Tianjin, likes to open the bullet screen while watching and discussing, "As soon as I update it, start watching it as soon as possible, so that we can interact better. See a good bullet screen meeting. Like or follow one. I will also go to Baidu and Douban to search for comments and discussions from other netizens. I will also post some drama following experiences on Weibo or Space.”
In the survey, 74.8% of the respondents felt that the experience of chasing drama was good, 20.9% of the respondents felt it was fair, and 4.3% of the respondents had a bad experience.
Wang Yarong said that TV shows are too long now, and many advertisements are inserted in the middle, and there are also various placement advertisements.
Many plots are obviously designed to make time. They have no meaning and look boring.
There are also many TV drama scenes that look fake.
What factors will affect the experience of chasing drama?
In the survey, 48.4% of the respondents said that they were members of the video platform, advanced on-demand and other payment mechanisms, 45.4% of the respondents thought it was unsatisfactory barrage in the video, and 39.5% of the respondents thought it was too much. Frequent episode marketing, 36.3% of respondents said it was extreme evaluation on various platforms.
Other influencing factors include: the update method of the episode (32.2%), the number of episodes and the length of the episode (25.6%), the rhythm of the episode, the development of the plot (22.4%), and the comments or actions of actor fans (13.3%) )Wait.
"When the barrage is on, you will always see various comments. Some of them are really uncomfortable. Then I will turn off the barrage." Zhang Jinying said, there will always be some people in the barrage, not normal Discuss the plot, but blindly post "so handsome" and "so ugly" and other brainless words, and then they will quarrel and affect other people.
Zhang Jinying will also play at double speed when he is chasing dramas. "Nowadays, many TV shows have fifty or sixty episodes, which are too long to watch with patience, and there is a lot of water injection, and the double speed of many shows does not affect the perception."
65.7% of the respondents will abandon the drama because of the "three wrong views"
Wang Yarong cannot accept the brainless plot.
"I prefer war or suspense film and television dramas, and I like roles that have a sense of family and country, sacrifice for the cause, act independently, and are full of wisdom."
When chasing drama, 65.7% of the respondents would abandon the drama because of the "three wrong views", 10.0% of the respondents would not, and 24.3% of the respondents said it was hard to say.
Ye Yun said that sometimes he likes to watch some cool plots, but it is too far from reality to accept.
"The growth of ordinary people in life is more attractive to me. I like personal settings that have ideals, are full of love for life, and continue to struggle and never give up."
People will be moved by what values conveyed by movies and TV shows?
Respondents said in order: strong and independent, tolerant and responsible (50.3%), sacrifice, loyalty to the motherland (49.9%), serve the public, stay close to reality (44.1%), defend ideals, and never give up without compromise (41.8%).
Others include: paying attention to disadvantaged groups, upholding justice (37.1%), solidarity and mutual assistance, united efforts (32.1%), loyal love (27.7%), etc.
Zhang Jinying believes that it is more important to be happy when watching a drama, and it will feel strange if the three views are not correct.
Zhang Jinying likes a strong and independent role. The protagonist can take on personal and social responsibilities and serve the society well.
"I like watching medical dramas very much recently, and I feel that the profession of saving other people's lives is very noble."
Among the respondents, men accounted for 45.3% and women accounted for 54.7%.
32.2% live in first-tier cities, 45.5% in second-tier cities, 17.7% in third- and fourth-tier cities, 3.4% in urban or county towns, and 1.0% in rural areas.
China Youth Daily·China Youth Daily reporter Wang Pinzhi and intern Wang Ziwei Source: China Youth Daily