On September 4, the 2020 China International Service Trade Fair opened in Beijing.
As my country's first offline major international economic and trade event this year, it showcases the new technologies, new products and new applications of my country's service industry to the world.
Among them, in the cultural service special exhibition showing the important achievements and development plans of the national cultural center construction, the VR version of "Rongbaozhai Treasure 2" created by Rongbaozhai Publishing House and Zhongtu Yunchuang Company appeared in the exhibition area, through 3D modeling The technology reproduces the "Jieshan Garden Picture Scroll" by famous painters Wang Yuanqi and Wang Jingming in the Qing Dynasty. Digital technology has given art books a new opportunity for dissemination to the masses, and disseminates the beauty of Chinese excellent traditional culture to the masses more conveniently and quickly.
As the book "Rongbaozhai Collection" unfolds slowly, "Jieshanyuan" is displayed in front of the public, the green hills are amiable, the clear water is sparkling, the waterfalls are falling down, the birds are singing, and the pedestrians shuttle among them in a leisurely and contented manner.
Like a paradise, in this “living, observable, and swimable” paradise on earth, you will not realize your spirits are flying, your mind is open, you can cleanse the dust, enjoy the beautiful scenery of the natural world, and experience the tranquility and peace of the ancient country roads.
Cui Wei, president of Rongbaozhai Publishing House, said that VR publishing is a new driving force for innovative industrial forms, and the further use of 5G and artificial intelligence technology to empower will promote the development of art books in the direction of intensification, refinement, diversification and popularization.
The VR version of "Rongbaozhai Collection" can be regarded as a new starting point. With the help of modern technology, science and technology, culture and art can be organically integrated, allowing readers to realize an immersive and interactive reading experience, setting up the direction of Chinese art The bridge of the world.
Chen Xi, Director of Ecological Cooperation of China Map Yunchuang, said that it is a great honor to cooperate with Rongbaozhai Publishing House. We hope to help the new technology of the 5G era to make the printed book "Rongbaozhai Treasure 2" "live" and make the outstanding Chinese culture 'Live', let readers read and enjoy the culture immersively.
At the same time, we look forward to our cooperation will be more exciting.
The cultural service exhibition of the Service Trade Fair is a collision of "technology + culture". The VR version of "Rongbaozhai Collection" also uses digital technology to make the connotation of Chinese traditional culture more concrete and sensible, and deepen the public's understanding of traditional Chinese painting and calligraphy. To help tell Chinese stories well and build Chinese cultural IP.
Traditional Chinese painting and calligraphy are an important part of world art, and one of the most familiar and favorite art forms in China. "The Collection of Rongbaozhai" is a set of twelve volumes. After years of hard work, Rongbaozhai Publishing House has actively organized and collected thousands of paintings and calligraphy works collected by Rongbaozhai over the years. Among them, there are three volumes of modern paintings, three volumes of ancient paintings, one volume of Qi Baishi, one volume of Huang Binhong, one volume of calligraphy and calligraphy, and three volumes of ancient calligraphy. (Xiao Chang)