Chinanews client, Beijing, September 6 (Ren Siyu) On September 4, the sci-fi action film "Creed" directed by Christopher Nolan was officially released. The current Douban score is 8.1. This time, I have watched the film and have not watched it. Rarely, the audience of the film did not "fight" over the spoiler because "you can't understand even if you want to see the spoiler, and you can't understand the spoiler."

　　In the past August, "Yai Hundred", which had a box office of more than 2 billion yuan, quickly spurred the recovery of the film market. Entering September, the number of new films was abundant but there were not many blockbuster works. Before the National Day movie "Fight of the Immortals" , Can they continue the heat?

The movie "Creed" Douban score.

How did "Creed" perform on the first day of its release?

　　"The first time is completely preview", "Like the trailer said: Don't try to understand it, but feel it", the audience after watching "Creed" on September 4 sighed.

　　From the online reviews, some people think that they seem to understand, but the visual and sound effects are excellent, and the watching process is particularly cool. Some people think that the setting of the plot is not as complicated as imagined, but the details are worth discussing and will go to the theater again Several times.

Source: Weibo screenshot.

　　Director Christopher Nolan’s work has always been known as “sci-fi brain-burning”. This time, he put forward the concept of “time reversal” in “Creed”. The mysterious agent uses “time” as a weapon to save the world at stake. Some audiences The comment said, "I want to go backwards after reading it."

Source: Screenshot of the "Creed" trailer.

　　"Creed" is the 11th feature film directed by Christopher Nolan. In the minds of many viewers, Nolan is the "guarantee of quality". On Douban, Nolando's works have maintained high scores of 8 or 9 or more. , And in the cinema, the recently re-released "Interstellar" and "Inception" achieved box office results of about 121 million and 30 million respectively.

　　Therefore, as soon as the information of "Creed" came out, it aroused the expectations of movie fans.

In addition, Nolan often challenged the limits in filming. He insisted on a lot of live shooting, and even bought a real Boeing 747 to shoot the "aircraft bombing" scene. It is reported that the production cost of "Creed" exceeded 200 million. Dollar.

The movie "Creed" poster.

　　In 2020, when the global film industry has suffered heavy losses due to the epidemic, "Creed", which has repeatedly stated that it will meet with audiences on the big screen, has been regarded as the hope of saving theaters. From August 26, "Creed" took the lead in the United Kingdom, France, and France. It was screened in 40 markets including New Zealand, and it earned about $53 million in box office at the first weekend.

　　On September 4, "Creed" was released in China. According to the data of the National Film Commission, as of 21 o'clock on the 4th, "Creed" accounted for 43.13% of the film schedule, and "Yaibai" accounted for 39.64% of the film. The premiere on the same day "Masked Hotel" only 6.24%.

Judging from the box office data, the national single-day box office finally broke 100 million yuan for the first time after September. However, the overall box office gap between "Creed" and "Yai Hundred" is not too big.

Source: Chinese Movie Box Office

　　"Extreme brain burning", "time and space melee", "unintelligible"... For viewers who love Nolan's movies, these labels are the reason for attracting them to enter the theater. For viewers who are not familiar with Nolan, it may Will cause them to give up directly.

On the eve of the premiere of "Creed", audiences who "want to watch" were mainly concentrated in first- and second-tier cities, and their appeal to audiences in third- and fourth-tier cities was not high.

Therefore, whether "Creed" will be able to fight in the future, we still need to observe the subsequent changes in word-of-mouth.

Driven by blockbusters, the film market accelerates recovery

　　Looking back on this summer vacation just past, it is precisely driven by blockbusters and new films that the film industry that has resumed work has ushered in a difficult "new life".

　　Recently, Maoyan Research Institute and Weibo jointly released the "2020 Summer Archives Data Insight Report". The data shows that the cumulative number of viewers of the 43-day summer archives this year exceeded 103 million, with a total box office of 3.609 billion yuan, and it has won orders in the last 11 days. The daily box office broke 100 million yuan.

Source: "2020 Summer File Data Insight Report".

　　Compared with the past, the box office figure of 3.6 billion in the summer this year appears to be quite "a sense of gap."

According to the data of the Beacon Professional Edition, the total box office of the summer file in 2017 was 16.36 billion, the total box office of the summer file in 2018 was 17.38 billion, and the total box office of the summer file in 2019 was 17.78 billion, and the annual box office champion "Wolf Warriors 2" "I am not a medicine" was born. "God" "Nezha's Demon Boy Comes to the World".

　　However, theaters in low-risk areas across the country did not press the restart button until halfway through the summer vacation this year, and the attendance rate in the first 25 days did not exceed 30%, and the attendance rate in the next 18 days did not exceed 50%. The total number of screenings was less than 50% of last year’s cycle. There are still some cinemas that have not been able to resume operations, so this achievement has been quite difficult for the film industry that has just recovered.

　　The film market after the resumption of work is jointly promoted by the combination of "Chinese and foreign new and old" films.

If the previous film is to help the theater to recover, then "Yu Bai" in late August directly ignited the market.

　　As the first domestic commercial blockbuster after the theater resumed work, the release of "Yai Hundred" accelerated the recovery of the film market: it promoted the single-day box office to exceed 100 million yuan for the first time since the resumption of work, and the first 200 million yuan; the box office on Qixi Festival was 525 million, a record since the resumption of work Daily box office is at a new high; in 2020, the box office of movie theaters nationwide will exceed 5 billion; many movies have begun to be fixed...The domestic movie market is on track again.

Source: "2020 Summer File Data Insight Report".

Before the National Day file, can the theater continue to return blood?

　　The summer vacation came to an end. After the film market maintained its box office for 11 consecutive days, its popularity began to decline.

From September 1st to 3rd, the national single-day box office did not exceed 100 million for three consecutive days until the premiere of "Creed" on the 4th.

　　At present, the cumulative box office of "Yao Bai" has exceeded 2.1 billion, but the film has entered its third week of release, and the box office growth rate has slowed down. After it, can there be films that continue to ignite the market?

　　Sorting out the films for September, including "Masked Hotel", "Miss Kaguya Wants Me to Confess", "A Beautiful Day in the Neighborhood", "Dead No Proof", "Summer of Kikujiro" and other imported films, as well as "My Girlfriend is a Robot" Although the number of domestic films such as "The Train to Spring" is abundant, they are mostly small and medium-sized works.

　　Among them, "Creed" and "Mulan" are the two blockbusters that are most likely to take the box office.

On September 2, Disney’s live-action version of "Mulan" starring Liu Yifei, Donnie Yen, Gong Li, Jet Li, etc. announced that it will be released in China on September 11.

The movie "Mulan" poster.

　　Although netizens complained about the Chinese version of the poster like an old DVD cover, the popularity of the film remains undiminished.

Mulan is a well-known ancient figure, and the animated version of "Mulan" is also one of Disney's classic masterpieces.

It is understood that "Mulan" is the first Asian princess image in Disney's history. The director team interviewed thousands of people around the world for a year, and finally decided to star in Liu Yifei. The addition of Donnie Yen, Gong Li, and Jet Li also enhanced the film. Attention.

　　Affected by the epidemic, "Mulan", which was originally scheduled to be released in March, also experienced a twists and turns in the process of setting files.

At present, the film has abandoned theaters in North America and other places, and will be launched on the streaming media platform Disney+ on September 4, which is a full week ahead of the domestic theaters.

This operation also brings new challenges. In addition to discussing cultural differences, "Mulan" may have to deal with the impact of piracy resources on the box office.

　　Which movie are you going to watch this month?

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