Adal Tohme in a new appearance in the TV version of the program

"Digital platforms" a media experience that keeps pace with "social networking"

Adal Tohme: The program is not far from its first version, which was launched on Twitter.

Emirates today

A remarkable success was recorded by the “Digital Platforms” program, after the 10 episodes broadcast on “Twitter Middle East” (Twitter Mena) achieved a digital follow-up that reached nearly two million digital views since its launch last Ramadan, and over the course of 10 episodes, it drew attention. The wide public attention and interest on "Twitter", to be transferred to the television screen, amid a clear renewal in the form and content, and even the presentation experience that was assigned this time to the presenter Adal Tohme, who appears in the first complete television appearance today, after her previous experiences in the fields of preparation and production And her work is a reporter for a number of morning programs and segments on Dubai TV.

A revamped vision

The enthusiasm of the Lebanese media, Adal Tohme, to present this program, which is broadcast live throughout the week, from Sunday to Thursday, does not seem new to it, but this time it is related to her sincere desire to present a renewed vision, in line with the commitment of Dubai TV to provide a renewed and prestigious media experience And integrated features, through which he is keen to keep abreast of the latest developments in the digital field and social media, by monitoring and following up the most important and striking events across the digital space, with a focus, respectively, on the social character and the elements of entertainment that the program has received clear follow-up.

At the heart of events

Adal Tohme emphasized that "digital platforms" do not deviate much from its first version, which was launched on "Twitter", especially in terms of its focus on monitoring and following up the most important social and entertainment events that attract the most interests of the masses on digital spaces, taking into account the specificity of the orientation towards a TV screen. Before all family members, which makes it imperative for the work team to search and investigate new topics and ideas that attract everyone's interest, adding, “As for me, I can talk about some of the additions that have been worked on to be presented in the new TV version, whether in terms of form or content, that we kept Of course, to always approach the basic idea of ​​the program, which started with good reverberations and positive reactions.

«Bride of Beirut»

The introduction to "Digital Platforms" stopped at the preparation and production team that included Rand Qaqish in production and Amani Zamil in preparation, which works throughout the day to search for topics and events that constitute "Trend" that can be highlighted and re-presented in a light television template, as a story. The "Bride of Beirut", which received remarkable attention on social media after the Beirut port explosion, asserting, "We are constantly trying to move away from expendable issues and political debates in order to address the current issues in a renewed manner that takes into account the humanitarian character."

On future projects to develop the paragraphs of the new program in light of competition and constant comparison with similar programs in Arab channels, Adal indicated that the program aspires to reach wider audiences, through “attracting social media stars and hosting them, whether in the studio or through the video call feature, To comment on social events and phenomena that can be talked about in the digital space, which is not without its rapid turnover throughout the week of new events that are worthy of discussion, follow-up and discussion.

Emphasizing on the development strategies that the program team is studying and implementing on an ongoing basis, she said, "We have many new ideas and developed proposals that we intend to put forward in the coming seasons, whether on the level of program contents or its contents."

Informational experiences

Adal Tohme's experience is based on many important and successful professional stations that Tohme started behind the scenes in many successful social and entertainment programs on Dubai TV, in addition to her work as a correspondent for the external paragraphs of the "Dubai This Morning" program, and her presentation of health and social communication sections in The "90 Minutes" program, and many other programs, before it appeared to the public in this new program, which I was excited to make.

Adding, "Perhaps it is an occasion for me today to thank the management of the News Center and Dubai TV for this valuable opportunity that was presented to me in this program, after years of working behind the scenes."

We have many new ideas and suggestions that we intend to offer in the coming seasons.

We try to move away from expendable topics, and take into account the human nature.

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