[Explanation] Wang Quanming, 38 years old, is from Haodiwa Village, Zhuolu County, Hebei Province. After graduating from university, he has a very stable job in Beijing. In 2018, he gave up his job in Beijing and returned to his hometown to grow wild jujube. Not only did he succeed in his own business, but also By teaching wild jujube planting on the Internet, more than 240 farmers were encouraged to grow wild jujube together, and they were affectionately called "jujube brother" by netizens.

  Haodiwa Village is a small mountain village in Luanzhuang Township, Zhuolu County. It is called "Shangganling" by the locals because of its poor land.

Here there are wild jujube trees on slopes, ditches and chachas.

After investigation, Wang Quanming found that the medicinal value of wild jujube is very high. If it can be grown on a large scale, scientifically managed, and grafted into edible jujube, the market value will increase six or seven times.

In 2018, Wang Quanming became the first person to grow wild jujube in Zhuolu County.

  [Concurrent] Wang Quanming

  Because I came back in the first year, I said I want to grow wild dates.

No one can understand me, I failed.

The survival rate of 420 mu planted was less than 10%, which was a failure.

  [Explanation] The defeat in the first battle made Wang Quanming realize that he must know the technology to do a good job in the cultivation of jujube.

So he soaked in the ground every day, and after his hard work, the jujube seedlings he planted finally succeeded in the next year. Friends were happy for him and took a video and posted it online.

After the Spring Festival in 2020, affected by the epidemic, Wang Quanming was thinking about future development at home. By chance, he found that many netizens were interested in his wild jujube planting story, so he simply started live broadcasting.

  [Concurrent] Wang Quanming

  I was nervous at that time. I was nervous when I spoke to the camera for the first time, but after all the fans and families have been with me (below), (I) got used to it a little bit.

  [Explanation] In order to ensure the effect of the live broadcast, Wang Quanming often moved the live broadcast room to the field. During the live broadcast, he not only explained the planting techniques of jujube, but also shared his thoughts with netizens. In just four months, Wang Quanming attracted 3.2 Million fans.

  [Concurrent] Wang Quanming

  I started live broadcasting from the first month to the present 4 months, and led 242 farmers across the country to grow wild jujubes with me.

The number of wild jujubes planted in these four months is 2.8 million, which is equivalent to 5,000 mu.

  [Explanation] Wang Quanming said that live webcast has brought a lot of help to his entrepreneurship, and the "live broadcast + agriculture" model is changing traditional agricultural production.

As Wang Quanming became popular on the Internet, his products have become more and more popular. He hopes to drive more farmers, inspire and help them to get rich.

  [Concurrent] Wang Quanming 

  I am from Zhuolu County. My hometown is here. I have feelings for my hometown.

Our Zhuolu County is full of wild jujube (wild jujube). I estimate that there are 600,000 mu of wild jujube in Zhuolu County.

According to the medicinal jujube, without any grafting, there is an income of 5,000 yuan per mu.

Planting 10 acres for 1,300 yuan, this is affordable, so my planting model is suitable for all farmers, as long as he wants to plant, he can plant it.

  Ai Guangde, Chen Xiaochen, Shi Hui reports from Zhangjiakou, Hebei.

Editor in charge: [Ji Xiang]