Chinanews client, Beijing, September 2 (Reporter Song Yusheng) In the first half of this year, film and television companies were severely affected by the epidemic.
Since August, many listed film and television companies have issued semi-annual reports.
Many of these companies have seen a sharp decline in performance, but at the same time film and television companies are also actively seeking changes under the epidemic.
What is gratifying is that by August 27, the 39th day after the theater resumed work, the total box office of theater-line movies in 2020 exceeded 5 billion.
The film and television industry is gradually returning to its normal track.
On the evening of July 23, at Wanda Studios Shijingshan Wanda Plaza Store, the audience wore masks and sat separately, waiting for the zero-point show to start.
Photo by Ren Siyu, China News Service
Sharp decline in performance
There is no doubt that the shutdown caused by the epidemic directly affects companies whose main business is cinema.
On August 29, Hengdian Film and Television released a semi-annual report.
It shows that in the first half of this year, the company's operating income fell by 92.92% year-on-year, and the net profit attributable to shareholders of listed companies was -300 million yuan, a year-on-year decrease of 276.9%.
The semi-annual report of Jinyi Film and Television announced on August 31 showed that in the first half of this year, the company's operating income fell by 93.33% year-on-year, and the net profit attributable to shareholders of listed companies was -310 million yuan, a year-on-year decrease of 668.58%.
Data map: In March this year, a movie theater in Wangjing, Chaoyang District, Beijing was still closed.
Photo by China News Agency reporter Hou Yu
Wanda Films, which had announced its semi-annual report in early August, saw its operating income decreased by 73.93% year-on-year in the first half of this year, and its net profit attributable to shareholders of listed companies was -1.56 billion yuan, a year-on-year decrease of 398.81%.
The suspension of movie theaters will inevitably affect the income from viewing, advertising, and catering sales of film and television companies.
Wanda Film’s semi-annual report clearly pointed out that during the reporting period, the company’s revenue fell sharply compared to the same period last year.
In addition to theaters, many companies that invested in film and television dramas also suffered losses.
In the first half of this year, Huayi Brothers’ total operating income was 320 million yuan, down 69.88% from the same period last year; net profit was -230 million yuan, and its loss narrowed 39% year-on-year.
The Beijing culture, which participated in the production of "Wandering Earth", had a year-on-year decrease of 91.37% in operating income in the first half of this year. The net profit attributable to shareholders of listed companies was -64 million yuan, a year-on-year decrease of 39.87%.
In addition, due to the impact of the epidemic, the start-up and shooting progress of some movies and TV series in Huanrui Century have been delayed.
Compared with the same period last year, the number of episodes for which the company's film and television dramas recognized revenue has decreased significantly, and the income from artist brokerage services decreased by 57.74% compared with the same period last year.
Data map: In March this year, a movie theater in Wangjing, Chaoyang District, Beijing was still closed.
Photo by China News Agency reporter Hou Yu
Actively seek change
However, under the epidemic, there are also film and television companies making profits.
Among them, the net profit of Huace Film and Television in the first half of the year reached 147 million yuan, a year-on-year increase of 352.77%, turning losses into profits.
Previously, Huace Film and Television analyzed in the report for the first quarter of this year that changes in revenue benefited from the optimization of the internal organization in the early stage, the adjustment of market strategy, the adjustment of project rhythm, the innovation of content works, the improvement of quality, and the stability of output.
In the first quarter of this year, its TV drama projects "Splendid Nange" and "Perfect Relationship" confirmed revenue, and "Love Apartment 5" equals its premiere this year.
"Love Apartment 5" poster.
In the first half of the year, Mango SuperMedia achieved a year-on-year increase of 4.9% in operating income and a net profit of 1.1 billion yuan attributable to shareholders of listed companies, a year-on-year increase of 37.3%.
His variety show "Sister Riding the Wind and Waves" has become one of the phenomenal social topics.
In the first half of this year, Enlight Media's operating income dropped sharply, but it remained profitable. The net profit attributable to shareholders of the listed company was 20 million yuan.
Although Ciwen Media’s performance has declined, since May, the company’s "Trident" and other TV series have attracted attention after it was aired.
According to the analysis of its semi-annual report, the “home economy” during the epidemic has greatly increased the consumer demand for online video.
First-tier cities saw an increase of 60% in the duration of the drama, and second- and third-tier cities and below saw an increase of more than 70%.
"Trident" poster.
In addition, the reporter also noticed that in the face of the epidemic, film and television companies are also actively seeking change.
In order to reduce the adverse impact of the epidemic on the company, Jinyi Film and Television launched "cloud business" through self-operated online platforms, WeChat official accounts, mini programs, WeChat groups, Weibo, H5, etc. Package tickets, stock prices and deliver them home", and launched a series of online member discounts.
Hengdian Film and Television took advantage of the time when the theaters were closed without personnel movement, transformed the old theaters with better operating efficiency, increased technical investment, and implemented "Hengying Giant Screen", "Dolby Atmos", and "4D" upgrades for eligible theaters. , Increase the construction of special halls, theme halls, on-demand halls, etc.
In the first half of this year, Wanda Films mainly invested in and participated in the broadcast of multiple TV dramas and web dramas, and related business revenues increased significantly compared with the same period last year.
Film and television industry after resumption of work
On July 20 this year, the door to the cinema was reopened, and the film and television industry is gradually recovering.
Fu Linghui, spokesperson for the National Bureau of Statistics, said at a press conference on August 14 that the national economy continued to recover steadily in July.
Among them, the business activity index of culture, sports and entertainment industry and residential service industry were 51.9% and 51.1% respectively, which were 6.1 and 1.9 percentage points higher than that in June.
From the perspective of cinema movies alone, with the release of new movies, the domestic box office gradually recovered and the momentum was strong.
On August 21, the national single-day box office exceeded 100 million yuan for the first time since the theater resumed work; on the 22nd, the national single-day box office exceeded 200 million yuan.
This year’s Qixi Festival, August 25, the national single-day box office has been setting the highest record since the resumption of theaters: According to the Maoyan Professional Edition, as of 15:00 on the 25th, the single-day box office of the Qixi Festival exceeded 300 million; at 17:00, a single day The box office exceeded 400 million; at 18:26, the single-day box office reached 422 million, which was 100 times the box office on the first day of the theater's resumption on July 20 (4.22 million).
By the afternoon of August 27, the 39th day after the theater resumed work, the total box office of theater-line movies in 2020 will exceed 5 billion, and the cumulative number of movie viewers will reach 140 million.
The movie "Yao Bai" poster.
As the first commercial film released since the resumption of work in domestic theaters, "Yu Hundred" currently tops the box office list of Chinese movies this year.
As of September 1, the cumulative box office of the film has exceeded 2 billion, and the single-day box office has exceeded 100 million for 10 consecutive days.
A month later, the National Day file is about to hit.
As the first large-scale movie after the theater resumed work, many blockbusters were stationed in the National Day holiday this year.
After the epidemic, today's film and television industry is gradually returning to its normal track.
(Finish)