Will the public identify with the “4 Terres” of “Koh-Lanta”? - TF1 / ALP

  • After a record season broadcast during confinement, Koh-Lanta is back (already) this Friday, August 28 on TF1.
  • Great novelty of the "4 Lands", four teams will compete in a regional fight according to their place of origin.
  • Viewers, for their part, will they also play the game of regional identity to support their favorite adventurers?

Forget the final of the Champions League and the start of the Tour de France! Sport, the real one, unifying and unexpected, is to be followed every Friday evening on TF1 from this week. No, the channel has not bought the rights to Ligue 1 to broadcast them on its antenna, but is launching the new season of Koh-Lanta . Already, you will say to yourself? Well yes, the love of the beautiful game and the punchlines of Denis Brogniart do not wait.

To spice up the sauce of a show which will soon be celebrating its 20th anniversary, the production has decided to bet this year on a new mechanism by being faced with not two, not three, but four different teams. In total, therefore, 24 candidates will try to survive in Fiji, its sometimes capricious weather and the often devious strategies of their companions in misfortune. The icing on the cake, the adventurers of each tribe have one thing in common: they all live in the same corner of mainland France. In summary, blues come from the south, purples from the north, oranges from the west and greens from the east.

United for the best and for the rice

Once they understand that they are linked by the bonds of the earth, group cohesion immediately occurs between the candidates. It is not a coincidence since the love of their region was one of the decisive criteria of the production when composing the cast. “There is this immediate attachment because they are going to survive together. Never has there been so much osmosis from the start, ”Denis Brogniart promised when presenting the new season to the press.

If the production has decided to focus on the regions, it is also to promote the public's identification with the candidates. “The goal is that people feel a sense of pride in belonging to their region,” explains the game host. They will strive to promote their values. But will the idea that works on paper pass the test once the episodes air? Not so sure.

The limits of chauvinism

During “The Island of Heroes”, the previous season of Koh-Lanta which broke all records, viewers fell in love with Sam, a young adventurer who is now among the best in the history of the game. and athletic, he had all the qualities to appeal to the program's prime target, namely 15-24 year olds. The identification mechanism was triggered very quickly, a phenomenon that no one had seen coming at the time of filming. With a younger average age this season compared to the previous one, the odds that the public will become attached to this type of candidate increases, despite their region of origin.

"When you are attached to a region, you will follow it with greater acuity while being attentive to what is going to happen on the right and on the left", tempers Denis Brogniart. Julien Magne, the director of programs for the production company ALP, also thinks that viewers will become attached to the candidates who came from their corner of France at the start of the game. "But the more the season goes on, the more people will be. interest personalities, whatever their region of origin, as in a classic Koh-Lanta , he says. There will be several degrees of reading. "

And then, let's be honest, there will always be a way to find some attachment to one of the great regions to support your darlings. Will you support the South because you were born there? Are you going to support the North because you now live in Paris? At the same time, the holidays you spent in Arcachon this summer were really nice, so why not support the West? Finally, in Koh-Lanta , for the candidates as for the viewers, everything is a question of strategy.

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  • Television
  • Denis brogniart
  • TF1
  • Koh Lanta