One glance at YouTube trends is enough to understand the scale of the phenomenon. Behind its slightly unusual name, Team Croûton brings together the most popular videographers of the moment. Among them, Michou and his more than four million subscribers, LeBouseuh which has nearly three million followers, or even Inoxtag and its 2.5 million fans. By monopolizing the first places in the videos that hit every week, yououtubers are making a name for themselves and appearing as the next generation of YouTube, after the generation launched by Norman and Cyprien.
The story of Team Croûton (also called “the Croutons”, quite simply) starts with those who are currently the two rising stars of the YouTube Game. During a game of Fortnite broadcast live, Michou and Inoxtag form a new team which then has no name. The bulb lights up instantly on the side of Inoxtag, which finds the idea of “Crouton” thanks to its friend's nickname, “Michoucroute”. Little by little, the group grows over lives and conferences. Since then, the two 18-year-old videographers have been joined by Valouzz, Lebouseuh, Doc Jazy, Dobby, Deujna and Pidi.
Fortnite , friendship maker
It is the love of video games that unites this group of young people aged 18 to 28. Most of them forge friendships through live shows, mostly on Fortnite . By investing in the game at the time of its release, they are surfing from the start on the wave of the phenomenon to come (as a reminder, more than 250 million users have already played it). Michou, the headliner of Team Croûton, for example goes from 50,000 to one million subscribers in one year thanks to the games he broadcasts live on his YouTube channel.
Clash Royale , Minecraft , all started their solo careers and went on to live on different video games. They are coming together in 2019 in the “Crouton Game Show” to do what they know how to do best: play together live. A meeting that is a hit, followed by several hundreds of thousands of spectators, and which allows them to establish their notoriety. On their personal channels, everyone puts forward their own passions and leaves the exclusive domain of gaming to gradually get into vlogging. At that moment, a new audience is offered to them.
It's not just gaming in life
The moment when Team Crouton takes on a whole new dimension is when its members come together for videos shot IRL, understand: in real life. Last year, they go to Morocco and go through their daily life. Posted on the Valouzz channel, the videos blithely exceed two or three million views. Internet users then get excited about their vacation adventures, which follow each other like a reality show. Aware that there is strength in unity, this year is rebelling with their trip to Corsica, the different episodes of which are found every day in YouTube trends.
Like the generation before them, YouTubers try their hand at other kinds of videos over time. In August 2019, Inoxtag released a music video to celebrate its million subscribers. Result: its counter now displays 40 million views. A year later, Michou also launches his summer hit. A little criticized (Michou admits it himself) his song "In the club" still approaches 20 million readings. Proof that Team Croûton is here to last, Michou and Inoxtag joined Talent Web this year, the talent pool of the Webedia group. The way to become as powerful as Mcfly and Carlito or Cyprien seems already cleared.
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- Fortnite
- Streaming
- Video games
- Clip
- Youtube