Who put C8 in the red? Capital magazine unveiled the chain's 2019 accounts on Monday and the results are not rosy: turnover has eroded by 2% to 106 million euros, and 48 million euros in losses would have been recorded. Contacted by Europe 1, the second channel of the Canal + group made it clear that this accounting figure did not represent the channel's real losses, which amounted, according to it, to 25 million euros in 2019.
Ardisson's shows were the least profitable on the grid
But these 25 million euros do not give a smile to the bosses of C8. Admittedly, the losses decreased by 12% over one year ... but a drop of 40% was expected. To do this, the channel had implemented a major savings plan, reducing its workforce by nearly a third and separating in 2019 from its two most expensive programs: Salut les Terrens and Les Terriens du dimanche , the two shows by Thierry Ardisson. They cost over 13 million euros per year ... and were the least profitable on the grid.
Because in a study, which Capital was able to consult, C8 questioned the profitability of its programs. The two dailies produced by the H2O company of Cyril Hanouna, Touche pas à mon poste, hosted by Baba and C'est que de la TV, hosted by Valérie Benaïm, on the other hand, were the source of a third of the profits per year. latest. TPMP's profitability is even higher since the program is also rebroadcast every morning.
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For the coming season, the channel will continue to bet on Cyril Hanouna more than ever: the host-producer will be in charge of three daily newspapers from next Monday: the talk show Balance ton post at 5:45 p.m., a more short of Touche not at my post at 6:45 p.m. and Take it or leave it at 8:15 p.m.