Last year, the national online dating industry revenue was 6.1 billion yuan.
As my country's single adult population exceeds 200 million, entering the fourth wave of singles, the territory of social interaction with strangers has gradually expanded. However, the marriage and love platform "killing pigs" scam, "cloud blind date" has become a high incidence of scams, which has attracted a lot of media attention, and has also caused many marriage and love user groups to question the platform's extensive management and lack of review.
By Ni Mingtu, All-Media Reporter of Guangzhou Daily/Wang Weixuan, All-Media Reporter of Guangzhou Daily
Highly educated people prefer online social networking
Recently, the social software Tantan and the Chinese Academy of Social Sciences released the "Post-95 Social Concept and Social Relationship Survey Report" (hereinafter referred to as the "Report"). Data shows that over 80% of surveyed users use social software as an important way to expand their network of contacts. Among them, 25.2% of users said they use social software frequently, and 58% of users choose to use social software to find a partner, while the highly educated people prefer online social networking, and female users are more active on social software than before; in addition, For netizens who can chat online, 48.6% of users expressed their willingness to meet offline.
According to the “Dianshubao” (DATA.100EC.CN) e-commerce database of the Net Economics Agency, the national online dating industry revenue in 2019 was 6.1 billion yuan, an increase compared to the 5.2 billion yuan in 2018. 17.3%. In addition, as of 15:00 on July 29, 2020, on the Sina Black Cat Complaint Platform, there were nearly 300 complaints about the keyword "marriage and love". Among them, there were 3496 search terms on Youyuan Online and Zhenai.com. , 1043 complaints, Jiayuan, Baihe, Momo, Tantan and other marriage and dating platforms are not rare. The problems are mainly focused on bundling induced payment, untrue object identities, mandatory consumption under the overlord clause, provision of false services, leakage of users' personal privacy information and after-sales issues.
Low registration threshold and many false propaganda
According to the investigation, it is found that the lack of strict verification of users' real-name authentication by marriage and love platforms is the source of subsequent consumption fraud. In terms of registration, users generally only need to fill in some basic information such as gender, date of birth, work area, marital status, and mobile phone number to complete the registration. Face recognition on some platforms is useless. At the same time, there are also many media reports that the "love objects" they met on the dating platform were defrauded to lose millions of dollars, and the topic of real-name authentication has always been the focus of the industry.
In addition, many citizens have reported that in order to attract users to launch membership services, the platform includes accurate recommendations to users for blind dates, but the result is that unidentified users act as friends, consulting customers cannot get feedback, and the service is even more present. "Fast food" consumption, regardless of user needs.
Lawyers: a more comprehensive user identity authentication system should be built
Zhao Zhanzhu, a special researcher of the E-commerce Research Center of the Net Economics, and deputy director of Beijing Zhilin Law Firm, pointed out that the information exchange between enterprises and government departments, such as real estate information, vehicle information, academic information, and criminal records, should be promoted to build a more comprehensive User identity authentication system.