China News Service, Changsha, August 25 (Fu Jingyi) "Porcelain products that match the black tea can be settled on the newly renovated facade at any time. This time we find a partner for our own tea factory, and we will establish our own brand. In the past three days, Zhou Tengfei, a tea merchant from Anhua, Hunan, carefully inspected every porcelain booth at the Jiuzuo Hotel in Changsha, seeking "the love of porcelain and tea."
Zhou Tengfei planted 700 acres of tea fields in Anhua, Hunan. The dark tea made in the past was mainly sold in wholesale. This year, in the face of the shrinking and sluggish market demand after the epidemic, she decided to "break through" with suitable porcelain kilns.
Liling ceramic masters make ceramics on site. Photo courtesy of the Organizing Committee
The Hunan Porcelain Tea Industry Integration Development Conference and Cultural Tourism Promotion Event were held in Changsha from August 22 to 24. The two characteristic industries of Liling Ceramics and Anhua Black Tea started cross-border and cross-regional joint exploration to expand domestic and overseas markets. As a symbol of Chinese culture on the ancient Silk Road, the accompanying "porcelain" and "tea" have once again collided with new sparks.
Liling is one of the three ancient "ceramic capitals" in China. The underglaze multicolored porcelain firing technique is listed as a national intangible cultural heritage, and its products are exported to 150 countries and regions; because of the Anhua County of Chali County, the dark tea industry The scale exceeds 25 billion yuan (RMB, the same below). In the post-epidemic era, Hunan is exploring the cultivation of the diversified integration of two tens of billions of county-level characteristic industries, seeking new breakthroughs in the industry.
In April 2020, with the help of the Hunan Provincial Department of Culture and Tourism, Anhua and Liling were closely connected and jointly issued several opinions on supporting the integrated development of Anhua black tea and Liling ceramic industries. Dozens of masters of Chinese ceramic art master Huang Xiaoling and Chinese tea master Xiao Yiping have jointly produced a batch of "porcelain tea fusion" porcelain tea artworks.
"Promoting the cross-border and cross-regional integration of porcelain and tea is an exploration and experiment." Gao Yangxian, deputy director of the Hunan Provincial Department of Culture and Tourism said, through cooperation to achieve resource exchange, complementary advantages, market mutual assistance and "dual circular development" strategy. Build a new industrial format of "porcelain + tea" and promote the continuous rise of the porcelain tea industry chain and value chain in the international economic system.
Today, the governments of Anhua and Liling have signed an industrial integration framework agreement to jointly set up a special fund from 2020, and arrange an overall arrangement of 20 million yuan each year to reward units or individuals that have made outstanding contributions to the integration of the porcelain tea industry. More than a dozen companies in the two places have signed business cooperation agreements with a cooperation amount exceeding 300 million yuan.
Ceramic art masters and tea masters work together to create "Blooming Black Tea". Photo by Fu Jingyi
With the integration of porcelain and tea, the government takes the lead in establishing a "good relationship", and small and micro enterprises are also seeking "marriage." Hunan Dexing Porcelain Co., Ltd. cooperated with Anhua Zhuxin Tea to design exclusive tea cans for the "Three Tips" of black tea, which ushered in a large number of intentions for cooperation. Tong Xinde, chairman of Dexing Porcelain Industry, said: “The government has built a bridge between the industries of both sides, and the products have merged to create new products. The entire industry has the confidence to face difficulties.”
Wang Xu, executive director of the Cultural Tourism Research Center of Tsinghua University's School of Cultural Innovation, said that placing porcelain and tea in the larger industrial ecology, such as health care, animation, outdoor activities, future education and research, etc., can be extended to exhibit more integrated Subdivide the track.
"Our goal is to use 3 to 5 years to achieve the two major industries of Anhua dark tea and Liling ceramics, as well as doubling the domestic and international market share." said Hu Xiangzhi, secretary of the Liling City Party Committee, Anhua dark tea and Liling ceramics The organic integration of the two is a new business form integrating products and cultures. "Porcelain tea" will be thicker and more elegant and lasting. (Finish)