Hit the bottom line of the basic value of cherishing food

The ugly "eating and broadcasting" chaos should be rectified! (Online China)

　　Eat 10 drawers of steamed buns, 20 burgers, 10 catties of beef, 100 catties of crayfish... Recently, the Internet platform "Big Appetizer" has been pushed to the forefront due to fraud and food waste. A deformed diet attracts attention, which is harmful to personal health and causes food waste. It's time to rectify such an ugly network "eating and broadcasting"!

These "eats and broadcasts" have changed

　　In a video of "Eating and Broadcasting" posted online, a thin girl gobbled up 10 bowls of Liangpi, 10 plates of hand-rolled noodles, and 10 plates of fried noodles, attracting many netizens to watch and wonder.

　　The phenomenon of "eating and broadcasting" first originated in Japan and South Korea. In South Korea, "Eating Broadcasting" is called "Mukbang". The anchors bring visual and auditory sensory stimulation to the audience by swallowing food. Some anchors will chat with netizens during the eating process, making the audience outside the screen feel intimacy and satisfaction. sense.

　　"Eat and Broadcast", as the name suggests, is to eat live broadcast; "Eat and Broadcast with Big Stomach", it is the anchor who wins the attention of netizens with amazing appetite. In recent years, the food industry "eating and broadcasting" has become a hot topic on all major social platforms and has been sought after by a large number of fans. According to statistics, the short video platform Kuaishou has 1.265 million videos and 33.27 billion views on the topic of "Eating and Broadcasting", and the topic of "big stomach king" on Douyin has more than 7.17 billion views.

　　Talking about the reasons behind the continued popularity of "Eating and Broadcasting", Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, believes that the first reason is that "Eating and Broadcasting" is close to the lives of ordinary people at the content level, and what the anchor eats is daily visible. Some people have a herd mentality and want to imitate them; secondly, netizens have a certain degree of curiosity. Watching other people eat to meet their food needs is a way of decompression, so there are specific market needs; third , The content of “eating and broadcasting” is easily linked to e-commerce, and it may trigger the audience’s desire for consumption in the process of food production and consumption; in addition, in terms of related laws, the content of “eating and broadcasting” may cause the lowest legal risk , So there is a lack of relevant restrictions and constraints.

"Fake food to induce vomiting" is just to attract money

　　With the rise of the trend of "Eating and Broadcasting", the anchors of "Eating and Broadcasting" such as "Mizijun", "Langweixian" and "Duoyi" quickly attracted tens of millions of fans. Achieving millions of likes, combined with self-media operation modes such as live streaming and offline shop visits, some "anchors" earn one million yuan a year, attracting more and more people who "fake food and induce vomiting" to join " Eat and broadcast" ranks.

　　There is a video recording of another perspective of the "Eating and Broadcasting" scene. The anchor spit while eating. The food was not really swallowed, but was thrown into the trash can. The final effect presented on the Internet was made by post-editing. . Some netizens who once claimed to be the "big stomach king" admitted that many anchors eat food at their own expense, not only did not gain fame but were in debt. In June 2020, a 30-year-old broadcaster from Shenyang died of a sudden cerebral hemorrhage due to long-term consumption of high-calorie and high-fat foods during live broadcasts. In just six months of recording the "Eating Broadcast" video, he lost weight. Increase 80 pounds.

　　Zhu Yi, an associate professor at the School of Food Science and Nutritional Engineering of China Agricultural University, said that whether it is born with a big stomach or fake eating to induce vomiting, "eating and broadcasting" will cause irreparable damage to the body, and the impact far exceeds the economic benefits.

　　Zhu Yi said: “Frequently induce vomiting and acid reflux, which not only damages the mucosa of the esophagus and causes gastroesophageal reflux and esophagitis, but also corrodes teeth. Binge eating is an important predisposing factor of pancreatitis, and the result of repeated vomiting is mostly anorexia. The mental journey of "Eating Broadcasters" is divided into three steps. The joy of eating can make money, the anxiety of whether eating can continue to make money, and the fear of not being able to make money if you can’t eat, cater to the double expectations of fans and eliminate their own fears. It is difficult to harvest under the demand."

Relevant platforms must strengthen supervision

　　In recent days, the serious waste of "big appetite king eating and broadcasting" on the Internet has been criticized by many media. The report pointed out that some so-called "big stomach kings eat show" is even more wasteful, and vomiting the food after eating is a naked waste of food.

　　Under this circumstance, Douyin and Kuaishou, the main positions of domestic "food and broadcasting", responded successively, saying that for "food and broadcasting" such as food waste, fake food, vomiting, and publicity, they will delete works, close live broadcasts, and ban accounts. Wait for punishment. At present, when searching for words such as "big stomach king" and "eat and broadcast" on platforms such as Bilibili, prompts such as "cherish food and eat reasonably" appeared.

　　“The Internet platform needs to take responsibility for the illegal operations of the “eat and broadcast” self-media.” Zhu Wei said, “First of all, the platform needs to review and post the risky works that may cause discomfort to the audience. It is not enough to rely on machine algorithms. Combining multiple supervision methods such as AI, manual review, and reporting mechanisms. Second, the platform should, from the perspective of social public interest, balance and restrict the flow of self-media content such as “eat and broadcast” that attracts attention and earns traffic, for knowledge sharing The content that delivers positive energy creates a clean Internet space. In addition, it is necessary to establish credit supervision and joint punishment throughout the network, and strictly monitor the "banned" anchors."

　　Regarding the exploration direction of self-media accounts in the food field, Zhu Wei believes: "There can be greater development space for content related to food topics, such as urban food exploration, sharing homemade recipes, and telling stories behind food. Chinese food culture is rich and colorful. Broad and profound, tea culture, wine culture, banquet culture, chopsticks culture and other aspects are worthy of being presented in a more artistic way."

　　To oppose "eating and broadcasting" serious waste of food, more from the spiritual and health level, the whole society should form a trend of cherishing and saving food, eating for health and enjoyment, not for ruining the body and gaining rewards, but also "eating" "Simple and scientific as it is, it is the foundation of national health.

　　Zhu Huiyue