Wuhan scenic area free
ticket and fire secondary consumption Tourists save money on tickets and enjoy eating, lodging and playing
Ride the "Eye of East Lake" Ferris wheel and enjoy the beauty of Wuhan East Lake from another angle.
Some citizens were invited to experience the "Eye of East Lake" Ferris wheel in advance.
It has been two weekends since "Huiyou Hubei·Check-in in Wuhan" started. How is the Wuhan tourism consumption market? Changjiang Daily reporters visited for days.
[Popularity: Are you back?]
The tourist flow in the scenic spot is weaving, and the occupancy rate of star hotels is rising
"Exceeding previous expectations, there is an explosive growth trend." said Ma Yong, president of the Hubei Tourism Association.
The reporter visited several days and saw that after the ticket-free event was launched on the 8th, the popularity of Wuhan’s A-level tourist attractions has become increasingly popular, and the effect of Wuhan’s tourism recovery is obvious. The Yellow Crane Tower, Happy Valley, Polar Ocean Park, East Lake Ocean World, Madame Tussauds and other scenic spots , The popularity of the popular period is higher than the temperature.
At 5 pm on the 17th, the data provided by Haichang Polar Ocean Park showed that the number of people who entered the park on that day reached about 15,000. According to the relevant person in charge, a sample survey of the scenic spot last weekend showed that the number of out-of-town tourists has increased significantly. By this Monday, there was still a lot of people in the scenic area, mostly local tourists. Ms. Yin is a teacher of the training class. There was no class on Monday. She specially reserved tickets to go to Haichang Polar Ocean Park to check in. “The scenic spot is very popular”.
In rural scenic areas in Wuhan, scenic spots such as Mulan Grassland, Huabohui and Fengwa Guzhai opened night tour products on weekends, and their popularity skyrocketed. At 8 o'clock last Saturday night, there were still a large number of tourists queuing to enter the park in the Huabohui scenic spot to go shopping in the market and experience starry camping. On Monday, the popularity of the scenic spots remained undiminished. On the morning of the 17th, visitors to the Mulan Grassland began to enter the park at 8:30 in the morning. The staff of the scenic spot sighed: "Since the free ticket on August 8th, there have been 10,000 or 20,000 people entering the park every day. Came here as a weekend."
The free ticket discounts launched by the "Huiyou Hubei·Check-in in Wuhan" event called for the citizens to move around the peak and quickly became a hot spot in the foreign tourism market. Last weekend, CYTS Hubei Branch organized a foreign tourism team of nearly 700 people to start a two-day tour in Wuhan, heading to Happy Valley, Huabohui and Haichang Polar Ocean Park. Currently, the travel agency plans to have more than 2,000 group tourists from Henan, Anhui, Jiangxi and the province in August. In addition, recent projects such as charter flights for travel from Shandong to Han and special trains for high-speed rail tours are also under active preparations.
The popularity of the scenic spot is overwhelming, travel agencies are actively operating, and the occupancy rate of star-rated hotels has also picked up. According to data provided by Howard Johnson Pearl Plaza Hotel, the current average occupancy rate from the free ticket on August 8 has increased by 13% compared to the same period in July. The hotel has successively received nearly 40 tour groups from Shanghai and Shenzhen, and other overseas tour groups will continue to stay.
Stimulated by the policy of free admission to A-level tourist attractions in the province and rewarding travel agencies for group tours to Hubei, Wuhan Travel Agency has increased its outreach efforts, and the cross-provincial travel market has gradually recovered. The occupancy rate of Wuhan's star-rated hotels rose further. The occupancy rate of hotels and resorts in the downtown area reached 80%—90% of the same period last year. The occupancy rate of Westin R&F Hotel reached 81%, and the occupancy rate of Sheraton Hankou Oceanwide Hotel reached 75%.
[Consumption: Is it pulled?]
The amount of secondary consumption on Mulan Grassland is 4 times the usual
On the 17th, Ms. Zeng and two classmates from the urban area took their children and entered the Mulan Grassland Scenic Area with reserved free tickets. They happily went to play amusement projects such as the small train, only one project of the small train, 6 people spent 240 yuan, and also had an authentic rural meal in the scenic restaurant. "Free admission is a good deal, and other items are also worthwhile. It's a worthwhile trip," Ms. Zeng said. The reduction or exemption of a ticket has led to secondary consumption such as catering, accommodation, and recreational items in the scenic area. "The per capita spent 100 yuan, which is still very cost-effective and very happy."
The data provided by Mulan Grassland shows that since the ticket was free, more than 140,000 tourists have been received, and the proportion of tourists from other places by car is 20%. Compared with July, the growth rate of tourists was 30%-40%, and tourists voluntarily played more projects. The relevant person in charge of the scenic spot said: "A ticket of 70 yuan is waived, but the scenic spot is full every day, and the amount of secondary consumption in the scenic spot is 4 times the usual amount. The amusement projects, catering and accommodation in the park are all activated. Every weekend, All hotels in the scenic area are full."
Also popular is Wuhan Huabohui. Since the ticket was free, Huabohui has received more than 100,000 tourists, and secondary consumption has increased by 60% year-on-year. Wen Hu, the owner of the Caidian Beef Noodle Shop in the scenic spot, said that in the two days of the weekend, the turnover of the shop had reached 12,000 yuan, which was three times the usual amount, and it took 14 hours in a day. Mr. Xiong, the owner of the supermarket convenience store, has to make up several rounds of goods, "cold drinks and water are selling better." The B&Bs in the scenic area and the newly launched Huahai camping tents are also popular. Wang Ting, the front office supervisor of Huabohui Qingsu Hotel, said that 40 villas and 10 Huahai camping tents are basically booked every weekend in August. The farthest booking plan has reached "October." The booking volume has reached 60%. "Although August is the off-season, the off-season is not weaker than in previous years."
[Market: Is it activated?]
Surroundings, provinces along the high-speed rail, Wuhan's tourism boom is picking up
The reporter visited and learned that the number of 5A-level scenic spots such as Yellow Crane Tower, Happy Valley, Haichang Polar Ocean Park, Mulan Grassland, Mulan Tianchi, and Huabohui has jumped more than three times over the previous period. Other scenic spots in Wuhan also The scene of a surge in passenger traffic generally ushered in. The free ticket drove the surge in passenger flow, which attracted the source of fresh water for tourism enterprises.
Facing the skyrocketing number of tourists, Haichang Polar Ocean Park quickly adjusted its time and increased manpower, and opened the park 30 minutes earlier every day to reduce the flow of people and enhance the tourist experience. The Mulan Grassland Scenic Area is also planning brand activities in September and October, such as the Mulan Vitality Festival, "continuing the popularity of the free ticket."
Xue Bingwang, dean of the School of Tourism and Hotel Management of Wuhan Business School, believes that the introduction of the ticket-free policy for nearly 400 A-level scenic spots in Hubei Province reflects the gratitude of the people of Hubei and Wuhan to the people of the country on the one hand, and on the other hand, Free ticket is conducive to the tourism industry to gather popularity and increase traffic, to a certain extent, change the business model of scenic spots that mainly rely on tickets, provide a driving force for the transformation and development of innovative products and diversified operations, and are more conducive to catering, accommodation, shopping, entertainment, and transportation The extension and promotion of the industrial chain.
Ma Yong, president of the Hubei Tourism Association, believes that the series of epidemic prevention measures and practices summarized and first practiced by the Wuhan tourism industry will provide tourists with "reassurance" under the current situation. Especially in the surrounding provinces and the provinces along the high-speed rail, tourism in Wuhan is picking up. Coupled with follow-up measures such as free tickets and free through trains, Wuhan's tourism industry quickly gained popularity. In the next step, we can consider providing more refined and targeted service measures, so that local and foreign tourists can be staggered and compatible, and enhance the experience and reputation of Wuhan tourism.
(Changjiang Daily reporter Huang Lijuan, correspondent Lu Ming, Huang Ting, and Chen Ting)
"Eye of East Lake" Ferris wheel opens today
Enjoy the beautiful scenery of East Lake from another angle
The "Eye of East Lake" Ferris wheel in the joyful jungle of Moshan Scenic Area will be officially launched on the 18th. "Eye of East Lake" faces East Lake, backs to Moshan, and is adjacent to famous scenic spots such as East Lake Greenway, East Lake Cherry Blossom Garden, Ropeway, Chu Tiantai, etc. It will be another new Internet celebrity check-in that tourists should not miss when visiting Moshan. Point will also become another unique and beautiful scenery of East Lake. The "Eye of East Lake" Ferris wheel is 49.9 meters in diameter, and its highest point is nearly 55 meters above the ground. The 28 cabins of the Ferris wheel are in the color of "cherry pink" and can accommodate 112 people at the same time. The cockpit is equipped with air-conditioning, no matter the cold and heat, the cabin is always like spring all year round. Not only that, each cockpit is also equipped with custom Bluetooth speakers. When you ride the Ferris wheel, you can not only enjoy the lake and mountains, but also beautiful music.
Photographed by Hu Jiusi, reporter from Changjiang Daily (Source: Correspondent Zou Hui)