"Big Stomach King" eats and broadcasts arena: fake food, induce vomiting and suck powder, bring goods to explore shops and make millions
I ate ten bowls of Liangpi, ten hand-rolled noodles, and ten fried noodles in one go. This thin girl’s eating and broadcasting video on the Kuaishou short video platform caused many netizens to marvel and watch, and passers-by filmed it from another angle. The picture shows that the girl vomited while eating. Most of the 30 foods were vomited into the trash can.
Similar to the "big stomach king" label, there are a lot of broadcasters on Kuaishou, Douyin, Xiaohongshu, Station B and other platforms. Whether it is noodles, hot dogs, rice, burgers, many food broadcasts easily surpass Guinness World Records.
A reporter from the Beijing News noted that many "big stomach kings" rely on sight and hearing to impact the senses of netizens, earn hundreds of thousands or even more than a million likes, and earn millions a year by bringing goods and visiting stores. In order to obtain a high amount of traffic, some "big stomach kings" eat fake food or induce vomiting, and make netizens believe it through splicing shots. The other side claims that they only eat but not fat because they have body management secrets, and the so-called body management secrets are Sell weight loss pills to netizens.
In the eating and broadcasting videos, there are also many "big stomach kings" who overturned on the spot due to fake eating. Chuanbo Yimeng revealed that most of the “big appetites” whose appetite on the Internet are particularly exaggerated are not really eaten. Instead, they use post-video editing to attract attention to fans, and then get rewards or goods. And her anchors who rely on real food have no much market now, and they are eating badly, and the income cannot support the high meal expenses. With a debt of 260,000 yuan, she can only choose to quit.
30 pots per meal
Eating and broadcasting "gobble it up" only to suck fans
"Eating Broadcast" means "Eating Live Broadcast", a reality show originally originating in South Korea, and gradually sweeping across the world.
In China, with the rise of short videos, some network anchors began to show the audience the process of eating through videos or live broadcasts, and were rewarded for this. When it has a certain fan base and influence, the anchor will also cooperate with merchants to promote food such as shop exploration.
Ms. Deng from Guangzhou said that in the face of work pressure, she usually emptied herself by swiping videos and Weibo. After swiping a video about eating and broadcasting inadvertently, she felt very relieved. "The juicy and non-greasy large intestines, the whole table of beautiful and delicious pastries, and the roasted camels in the wild, the anchor puts the delicacy into his mouth and makes the sound of chewing, making people really enjoy it." Ms. Deng said. For eating and broadcasting videos, most anchors visit gourmet restaurants. She also follows in the footsteps of the anchors and tastes the food recommended by the anchors.
"When the anchors first tasted the food, the more they wanted to eat them, the more they started to have more appetites than others, and it was satisfying to watch them eat." Ms. Deng said that from the second half of 2019, some anchors changed from pure Tasting and commenting on the delicacies has turned into a rough competition for who is the big stomach king. Some new "big stomach king" anchors have gained hundreds of thousands or even more than one million or tens of millions of fans in just a few months.
Like Ms. Deng, there is also Hu Shan from Henan who likes to watch the "Big Stomach King" eating video. She likes to watch it purely to satisfy her vision and psychology and play a role in weight loss. "You must eat less at night to lose weight. , If I’m still hungry, I’ll watch the eating and broadcasting videos of big stomach kings."
A person ate 1,000 hairy crabs, 92 grilled sausages, 80 catties of pizza, and 30 pots of rice noodles. At first, Hu Shan was surprised to see these eating videos and lamented that these eating and broadcasting physiques are so good that he won’t get fat no matter how much he eats. It was not until recently that she saw news reports that some anchors had fake eating and wasting food, and she realized that she had been deceived by the fake eating and vomiting anchors. Many of the videos of eating and broadcasting were edited, and among them, there were hundreds of them. An anchor for tens of thousands of fans. And the “big stomach king” bloggers, such as “Lang Wei Xian”, “Da Ya Chen Chen”, “Mi Zi Jun”, “Hong Jie”, and “Li Mao Girl Mini” and other “big stomach king” bloggers that she is concerned about have also deleted many eating and broadcasting videos.
Live rollover
"Big Stomach King" caught eating while vomiting
In the certified Guinness World Records, Yuka Kinoshita of Japan ate 8 catties of fried noodles in 3 minutes and 20 seconds and ate 62 giant burgers in 7 minutes; Chester Nut of the United States ate them in 10 minutes 66 hot dogs; American Molly eliminated 4 catties of large steaks in 3 minutes, and 360 chicken wings in 30 minutes.
And on several well-known short video platforms in China, according to several famous "big stomach kings" eating and broadcasting videos, their "ability" can easily "break" the Guinness World Record, and the number of likes for any video can reach Hundreds of thousands or even millions.
The Beijing News reporter's investigation found that in the so-called "big stomach king" eating and broadcasting circle, in order to get more fans, likes and profits, exaggerated propaganda to deceive fans has long been an open secret, and has formed a chain of contempt. . Chew, swallow and induce vomiting, and despise opening your mouth without swallowing fake foods, and opening your mouth without swallowing fake foods despise even opening your mouth, directly relying on post-editing and splicing videos.
In the above-mentioned three-tier contempt chain, most anchors have wasted food.
Among them, a video posted by Kuaishou blogger "Da Ya Chenchen" showed that after entering a noodle shop in Xuzhou, Jiangsu, he sat alone beside a rectangular table with ten bowls of cold noodles, ten hand-rolled noodles, and ten Pan fried noodles occupy the table. After the anchor introduced the shops and food, he began the "big stomach king" challenge.
This video is one minute long. The footage follows the broadcaster's eating process. The broadcaster quickly finishes all the food on the table, stacks the empty dishes next to his right hand, and finally raises his thumbs with both hands to like. The letters at the end of the video showed that the anchor ate 30 reels per second. The boss was shocked and the order was successfully waived.
However, a video revealed by netizens showed that the same restaurant, the same anchor, and another shooting angle showed a person wearing a white coat standing in front of the anchor holding a mobile phone to shoot. The female anchor pretended to eat the food and then vomited. Go into the trash can under you, and even finally dump the rice on the plate directly into the trash can.
In addition, there are also anchors who made mistakes in eating and broadcasting in their own performance of "Big Stomach King", which led to a rollover. "Pearsweet girl mini" once uploaded a video on Douyin claiming to eat 100 hot dogs in one go, but the video showed that the anchor put the bitten hot dog on the table and continued to take down one hot dog. Afterwards, the anchor publicly apologized for deceiving fans.
There is also an unedited piece of the original video of "Eating and Broadcasting" uploaded by the host of B station up. The film shows that after the blogger started to eat a few bites of food, the following food was vomited or even thrown away after only a few chews. When some netizens exposed this scam, the owner of Up immediately deleted the video that revealed his "fake eating" and apologized, saying that he was not the real big stomach king.
Eat Broadcasting Readme
"Intubation to induce vomiting is really painful"
Xiaowan, who used to be the "big stomach king", said frankly when she mentioned her experience that she was surprised when she saw the video of the big stomach king. "If you post a short video, you can fake it, and you can rely on post-editing to label it as a big stomach king; if it is a live broadcast, use the toilet above the gap for reasons such as takeaways, and insert a 40-centimeter-long feeding tube into the bathroom. Intestinal vomiting, "The tube needs to be inserted into the chest, and you can get rewards and money when you eat. It is actually very painful."
Regarding the performance of big stomach kings, Dr. Huang from the Department of Gastroenterology, East China Hospital Affiliated to Fudan University, said that the stomach capacity of adult men is about 1400ml, and that of adult women is about 1200ml. Doctor Huang said that the capacity of a person’s stomach is relatively proportional to his body. It is almost impossible for a person with a petite body to eat 100 roasted intestines, steamed buns, or 20 kilograms of rice noodles in one go. It’s more than six meters and weighing more than 90 kilograms to eat and broadcast. It is very likely to publish the video compilation. According to the normal adult female's stomach capacity of 1200ml, it can only eat about 3 kilograms of food."
Dr. Huang reminded that overeating can easily lead to acute pancreatitis, indigestion, and serious gastric rupture. He hoped that netizens would not listen to the comments made by the anchor of Big Stomach King, let alone imitate and harm their body.
Earlier, some media reported that Mr. Wang, a 30-year-old in Shenyang, gradually increased his appetite during the live broadcast in order to attract popularity. His weight rose from 200 jin to 280 jin in half a year. Before the live broadcast on the evening of June 23 this year, Mr. Wang developed eye pain and numbness in his arm. After being sent to the hospital, he became unconscious. After a week of rescue, no miracle occurred. Mr. Wang eventually passed away.
There are many anchors who have physical problems caused by eating and broadcasting. There is also a 23-year-old young blogger who often eats and broadcasts late at night and rests during the day, resulting in lack of exercise and suffering from "senile diseases" such as osteoporosis.
In addition to network anchors, some people have passed away to participate in the Big Stomach Game. According to British media reports, in August 2019, a man in Fresno, UK participated in a taco-eating game during a minor league baseball game. At that time, the player squeezed tacos into his mouth without chewing. About 7 minutes later, the man fell and died after being evacuated to a doctor.
Income can't match the ingredients
Food Broadcast owes 260,000 debts to exit
In this series of "self-destructive and destructive", how much money can these food and broadcasters who have been labeled "big stomach king" earn?
Yimeng, who used to eat and broadcast, told a reporter from the Beijing News that before eating and broadcasting, she weighed just over 80 kilograms at a height of 1.63 meters, but now she weighs about 100 kilograms.
Yimeng recalled that it was around 2014 that she started live broadcasting in the form of meals. At the beginning, she did not rely on appetite to win.
After she signed a contract with a media company in 2018, the pressure of the platform and the fans' requirements followed. They no longer satisfied their "parity" food, but wanted to increase the "specification" like other anchors, and the cost of food was all. It's her responsibility.
Yimeng said that after live broadcast with the image of Big Stomach King, he often suffered verbal abuse and slurs. "Every day someone scolds me. At the beginning of eating and broadcasting, I didn't expect that eating would have a "bad effect"." Yimeng said, every time she "eats the actual food, never wastes", even if there is surplus, she will pack or It is to let the team members eat it together.
When talking about her physical condition, Yimeng said that because she drank a lot of carbonated drinks during the live broadcast, she had a lot of cavities. In addition, "legs and feet tend to cramp at night", "walking bones will ring."
When a reporter from the Beijing News asked her about her income during the period when she was the "big appetite king", Yimeng said that as far as her platform is concerned, the quotations for a single store visit ranged from 8,000 to 20,000 to 30,000, depending on the fans and In terms of traffic level. For top-rated bloggers, Yimeng estimates that it is within 100,000.
Of course, not every time a live broadcast of eating and broadcasting is invited by merchants, just relying on fans for rewards, income is far from supporting expensive ingredients. Yimeng said that after she switched to eating "seafood Japanese food" and other foods at the end of 2018, the cost of a live broadcast of ingredients was about five to six thousand yuan, and there were multiple live broadcasts every week. For this reason, she borrowed 700,000 to 800,000 yuan from the bank and owed a debt. Up to now, there are still 260,000 yuan that has not been paid."
For the current industry of "eating and broadcasting", Yimeng finds that the trend is gradually becoming biased, and everyone is eager for quick success. Because of income and health reasons, she withdrew from the "big stomach king" eating and broadcasting ranks, "in the future, I hope to stick to the original intention, enjoy the food, recommend good food to everyone, and accept some merchants' store promotion, and no longer be the big stomach king. Eat and broadcast."
The well-known blogger "Xuerongtang" used to roast a whole camel in the wild, etc., and gained more than 5.6 million fans and more than 49.34 million likes in a short time. Now, after being pointed out by netizens that a large amount of food was wasted, all previously posted videos have been deleted or hidden so that they cannot be viewed.
A reporter from the Beijing News inquired that the anchor "Xuerongtang" once stated that despite the large amount of expenditure, although he has gained millions of fans, he has been losing money in terms of monetization.
Mature business layout
A "big stomach king" earns millions every year
Some "big stomach kings" who lose money eat and broadcast, and some "big stomach kings" get a lot of income through daily advertising, shop visits, delivery, fan rewards, and platforms.
Xiaowan’s master has more than 3 million fans on the Kuaishou short video platform. He is usually invited to explore the store’s live broadcast + post short video release. The cost of one session is about 80,000 yuan. The merchant will reimburse the team’s travel expenses and accommodation and dining expenses, and send a separate one. The cost of the promotional video is around 20,000 yuan.
"Businessmen look for the'big stomach king' live broadcast first because the reputation is there, and all the food in the restaurant can be displayed, and the audience will not feel like an advertisement." Xiaowan said that the early influence is small and there is no fan base. You have to spend your own money to eat. If there is no contracting agency to help promote, the broadcast volume is not high. Indeed, some anchors did not survive the negative income stage and quit. When there is a certain influence, the anchor can publish a product at the same time every time a short video is released, and all netizens who browse the video can see the product information. "Each video has two or three million views, which is actually quite easy, because we Normally, the account is operated and maintained, and it can also be used to promote users in designated areas. As long as it can earn more than 1 million a year, it is normal."
Xiaowan finally chose to abandon the path of "big stomach king" because it was difficult to accept vomiting.
The Beijing News investigation found that on the third-party advertising promotion platform, the big appetite "Mi Zijun" with 8.42 million fans posted an advertisement with a duration of 1 to 20 seconds for more than 320,000 yuan, and each video was played on average. The amount was 2.78 million, and more than 60,000 people liked it. As of August 16, "Mizijun" received 38 orders from only one well-known advertising platform. With 4.66 million fans, the "Pear Vortex Mini" released a 1 to 20 second advertising video price of 65,900 yuan, and published a 21 to 60 second advertising video price of 98,800 yuan, with an average of 970,000 views per video. Now a well-known company The advertising order platform received 24 orders.
The well-known "big stomach king" eating and broadcasting "Langweixian" has 29.36 million and 37.44 million fans on Kuaishou and Douyin respectively, with an average of 12 million views per video, and the price of an advertising video is 128,000 to 649,900 yuan. Etc., it has received 32 advertisements on a well-known order platform.
In addition, a reporter from the Beijing News found that in addition to selling clothes, fruits, snacks, and daily necessities, anchors such as "Daya Chenchen" promote weight-loss drugs and recruit agents on the video platform under the banner of not being fat.
Rectify waste
"Big Stomach King" deleted video and changed name
Of course, in addition to the big appetizers who eat fake food, there are also anchors who actually eat or ask for help. Many videos of one minute or so are not shot in one shot. From the full table of dishes to the empty dishes stacked together, the whole The video has multiple lens switching.
The Douyin blogger "Mala Dezi" with nearly 40 million fans is good at making home-cooked dishes, but the anchor usually cooks a large amount of ingredients. A dish is filled with about 10 dishes, which amplifies the temptation of food, and the video shows Only two or three people were eating.
In response, Wuyou Media, the operating company of "Spicy Dezi", responded that although there are only two or three people enjoying the food in the video, the remaining food will be eaten by the staff after the video is filmed.
Nowadays, some "big stomach kings" scams have been exposed. CCTV criticized the anchors who were mostly fake eating and vomiting for wasting food. Many "big stomach kings" anchors deleted or blocked the original eating of whole cows, 30 pots of rice noodles, and 20 catties. Zhajiang noodles and other videos.
Among them, after "Xuerongtang" deleted or hidden all the content of the account, it was renamed "Little Horse Eating Grass". "Langweixian", which has 480 million likes, deleted 86 videos posted on Douyin. .
At present, if you search for the keywords of "eat and broadcast" and "big stomach king" on many short video platforms, prompts such as "cherish food, refuse waste, eat reasonably, and live a healthy life" will appear.
The staff of Douyin responded that the platform will impose penalties on the violation of regulations as soon as it is discovered. At present, when users search for keywords such as "eat broadcast" and "big stomach king" on Douyin, the prompt "refuse to waste, eat reasonably" appears.
Kuaishou staff said that once its platform finds that users have overeating in their creations, and they use fake eating, vomiting, and publicity to eat a lot of attention, they will delete the work, close the live broadcast, and ban the account according to the severity of the plot. Wait for punishment. "The platform firmly opposes food waste and advocates diligence and thrift. Please eat reasonable meals and eliminate waste."
In addition, Douyu, Xiaohongshu, and B station platforms have also stated that they will eliminate the dissemination of food waste. Among them, Douyu's official response stated that it will actively respond to the relevant call to strengthen the review of the content of the food live broadcast, eliminate food waste, and create a clean live broadcast atmosphere.
Beijing News reporter Liu Mingyang and Wang Ruiwen intern Huang Ke