The company's justifications did not convince many
A Cartier ad celebrating love arouses ridicule in China
The company launched the advertisement near the Chinese Valentine's Day, "Kixi". A.F.B.
An advertisement by the "Cartier" jewelry house celebrating love sparked a wave of ridicule on Chinese social networks, as it included a scene of two young men on a bicycle wearing the same ring, in which the activists saw an embodiment of a relationship between two men, while the French house made it clear that he represented a father and his son.
With the approaching Chinese Valentine's Day "Qixi", which falls this year on August 25th, "Cartier" displayed a romantic advertisement for its famous "Trinity" ring.
The film shows a man and a woman holding each other's hand, but another scene shows two men on a bicycle, which aroused ridicule by a number of Internet users in China.
But the explanation that Cartier published on the online selling site "T-Mall" offered a completely different interpretation. Under the picture of the two men, she wrote the phrase: "A man and his son, bound by love, pass through life."
The comments on social media mocked "Cartier", saying that they made a clumsy justification.
One of them asked, on the "Duban" social network, sarcastically: "If they are a father and his son, then why do they wear the same ring?"
In a statement, Agence France-Presse received a copy of it, "Cartier" explained that it launched in China a "film consisting of four independent stories", centered on the theme of love, representing feelings that could be between a married couple, between friends, or between members of one family.
She added that one of these stories "shows the unique connection between a father and his son, enjoying a ride together on a bicycle."
The film consists of four independent stories, centered on romance.
The controversial advertisement promotes the famous "Trinity" ring.