Entering mid-August, the mainland film market repeatedly exposed positive news. Following “the attendance rate of theaters can be increased from 30% to 50%, and the film length of more than two hours does not need to be suspended during the intermission”, following the sequence of popular blockbusters such as "Eight Hundred", "Creed", "My Hometown and Me", etc. Files and pre-sale movies have become popular at the box office one after another, and the audience's enthusiasm for watching movies is recovering.
◎Zhu Demeng, Shandong Business Daily·Subao News reporter
Full force
In August, the mainland film market, Guan Hu's new film "Yao Bai" was finalized, which undoubtedly injected a boost to the film market. As the first Chinese-language commercial blockbuster after the theater resumed work, Wang Zhongjun, chairman of Huayi Brothers Media Co., Ltd., said in a forum a few days ago: "Eight Hundred is expected to bring a certain positive force to the recovery of the film market. I look forward to its success. ."
Originally scheduled to be released on July 5, 2019, it was withdrawn due to technical reasons, and now it is set again for "Yai Bai". It tells the story of the eight hundred warriors who stayed behind in the Four Lines Warehouse at the end of the Songhu Battle in 1937 and fought alone for four days and nights. .
Faced with a market that is in desperate need of recovery, the attention of the audience and the hopes of filmmakers, the film will be available for pre-sale on the 10th, and it will be announced on the 14th that advance screening will be opened nationwide. The reporter was informed that many fans bought tickets as soon as they heard the news and looked forward to seeing the film as soon as possible. At the same time, the pre-sale of the film in Jinan is in good condition. Some studio managers expressed the hope that the film can help the film market recover and rekindle the audience's enthusiasm for watching movies. A few days ago, some media have even exposed that, in addition to the traditional split-account release, a new buy-out approach was introduced (that is, theaters with small places and low box offices need to pay a sum of money to the film party to obtain the screening rights. The box office is partly owned by the theater), which also gave film distribution a new model in this special period. A series of innovations also gave the film some special meaning outside of the revitalization of the film market.
Tian Tuan Gathering
According to the media, in August there will be "Eight Hundred" to take the lead; in September, "Creed" will add another fire; if everything goes well, then the third fire in October "My Hometown and Me" will "burn" At that time, "a single spark can become a prairie fire."
Gathering 7 directors, Ning Hao, Xu Zheng, Chen Sicheng, Yan Fei, Peng Damo, Deng Chao, Yu Baimei, Ge You, Liu Mintao, Fan Wei, Zhang Yi, Huang Bo, Wang Baoqiang, Shen Teng, Ma Li, Deng Chao, Yan Ni and many other strengths The actor's "My Hometown and Me", it is reported that only the currently announced main creative lineup, the cumulative box office of its past works has exceeded 60 billion yuan, which is equivalent to the total output value of the Chinese film industry in 2019.
Due to the severe epidemic and flood conditions in 2020, all walks of life have been hit hard. The industry has swept the downturn with the help of comedy elements, and the society and audiences also need comedy to help boost their gas. As the Chinese top filmmakers gathered to save the city, to create this comedy feast for the whole people. In 2020, "Detective Chinatown 3" failed to arrive as scheduled, but the current unit story "My Hometown and Me and My Hometown" directed by Chen Sicheng, "A UFO Falling from the Sky" comes first. In the film, on the night of the Mid-Autumn Festival, a mysterious U-FO was discovered in Afu Village in Qiannan, Guizhou, only 15 kilometers away from the Sky Eye of China. It shook the whole village in an instant, and the explosive news even alarmed reporters in Beijing. In the past, "Uncle Nephew" changed to the science fiction route, "Old Tang" became a reporter, "Xiao Qin" did a camera, and Huang Bo, who had just finished the "Crazy Alien" battle during the Spring Festival last year, inadvertently attracted "Tang Detective" The combination of perseverance "chase".
Chen Sicheng, who is good at combining comedy elements and suspense reasoning ingeniously and colliding with different sparks, is another new challenge in directing a sci-fi comedy. It also includes the director's presentation and insights on the new style and changes of his hometown. The wonderful story makes People look forward to.
The legend continues
"Interstellar" will be rescreened on August 2, "Inception" will be rescreened on August 28, and "Creed" will be released on September 4! Since the mainland film market resumed business, the legendary director Christopher Nolan has helped the film market recover with his three films. Among them, the film "Creed" is Nolan's latest original sci-fi action wonder blockbuster. The reason for this, perhaps as the director said, as the “number one fan of movie theaters”, “I have been obsessed with the sense of ritual brought by movie theaters all my life, and what I love most is to escape to another world through the power of movies.”
As one of the most influential, creative and controlling directors in Hollywood today, Nolan's works are loved by fans all over the world. For example, "Inception" that led the audience into multiple dreams, "Interstellar" that explored the universe beyond the solar system, and "Batman: The Dark Knight Trilogy" that reshaped the superhero legend, every time Nolan has All creations break through the genre and lead the screen revolution. Even in the past few years or even more than a decade, his films have not affected the perception of movie fans.
With the re-screening of "Interstellar" and "Inception", Nolan's new work "Creed" was announced to be released on September 4 after several changes. The film focuses on a group of mysterious international agents trying to prevent the occurrence of World War III, and used the ability to travel through time and space and reverse time during the mission. It is reported that the film is for Nolan once again to get involved in the subject of sci-fi and brain-burning, while striving to break through the ceiling of previous spy warfare films, creating an unprecedented time and space story.