Do you know Jim Carrey's masterpiece of the 1990s, The Truman Show? This is a classic comedy that was released in 1998 and was nominated for the Academy Awards for Director, Screenplay, and Best Supporting Actor. The protagonist Truman (Jim Carrey) has lived as a protagonist of TV shows all his life without knowing whether he is the main character. The'Truman Show', which is modeled after his name, is a kind of'secret camera show'. Not only is all of his personal life revealed in real time from waking up in the morning to falling asleep, the town he lives in is a huge (Great Wall-sized) set, and his family and neighbors are all performers. It’s a huge scale, right? The audience rating is also a huge scale. People all over the world are lovers. Tokyo, Beijing, New York.
With this scale, the production cost is bound to be astronomical. Advertising or sponsorship is absolutely necessary. However, since it is a 24-hour live broadcast, you can’t put an interim advertisement, right? So, the Truman Show has melted commercials everywhere. Truman's clothes, food, and things he uses are all indirect advertisements. Whether this alone is not enough, advertisements are also made. The people around Truman are making useless noises out of nowhere. For example, something like this. "Truman, have you tried this beer? It's made with a completely new method. It offers a higher level of flavor than other beers." It must be done even in situations that are out of context and out of context. The contract clause is that a certain person has to say that at a certain time, carrying a certain object.
Truman becomes increasingly suspicious of such a strange situation. 'Is the world I live in really real? Can I trust this space and people?' Gradually, I can't trust my surroundings. Then I realize. I was born and I have never been out of town until now. When you feel that something is wrong, a decisive event occurs.
Truman's house was in the midst of a couple fight. (Acting) My wife cried and asked why she couldn't believe in her, Truman said that you're getting weird, everything is normal, but you've become a suspected disease patient. It’s time to make an advertisement. "Hey, don't be angry, how about this cup of cocoa? You'll be amazed at the sweetness that is completely different from the cocoa before." Truman screams as he sees his wife say this kind of line. "Who the hell are you looking at and talking about!!!" Just imagine everyone. My wife, who was screaming at each other like crazy people and having a couple fight, suddenly laughs and holds a box of cocoa powder and talks about'a higher level of sweetness'. Through this incident, in his mind, even the last piece of trust in the world he lives in is destroyed. It’s a really absurd scene, right?
But we only recently learned that that absurd thing is happening in the real world of 2020. It is the revelation of'back advertisements' by famous YouTubers we believed. In a word, it refers to the act of manipulating a product or service that pretends to be a pure review rather than an advertisement, while receiving a large amount of money. The incident that became the frenzy was the review case of'My Money Naesan' by a popular stylist who was called'Shoossu (Superstar Stylist)'. This concept of introducing the fashion items I bought with my money was absolutely supported by women. The industry's top celebrity stylist has no choice but to trust anyone bought with his money with a keen eye. However, it was discovered that she had filmed a video by mixing sponsorship products between the things she bought herself. In return, of course, I received money equal to the salary of an employee per video.
The YouTube industry where super-large creators earn more than 3 to 5 billion won per year. It is a'golden mine' that has already grown the market's power and economic power as much as conventional media. The news that one kid's channel's advertising revenue per month was more than that of one of the three airwaves seemed to be boring. However, the way YouTubers look at themselves and the way subscribers look at them is still stuck in the'friendly neighbor'. They earn and influence as much as a celebrity or more, but they are not aware of being'official' as much as a celebrity. It can be said that it is just over which point. In other words, in the spectrum of ordinary people and broadcasters, their'fortunes and ripples' stand at a point close to or far beyond broadcasters, but they were not aware of the fact that they had to take on the attitude and responsibilities appropriate for them.
Unlike the other YouTube controversy that had quieted down in a day or two, this event is certainly shocking in many ways. This is because the attitude of one or two YouTubers is not a controversy, but because the entire industry is'deception'. It is clear that it is a so-called ‘historical event’ that gives subscribers distrust of the medium itself, and for YouTubers, the ripples of ‘imrecoverable’. Still, this controversy wasn't a necessary growth pain. Youtubers may have to learn painstakingly even now that it is natural that a ``responsibility'' must be followed for the suddenly given wealth, popularity, and fame. Otherwise, like Truman, who has run out of the'deceptive world' in the end, viewers will quickly leave the small world they have created.
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