China News Service, August 10 (Reporter Chen Jing) The new crown pneumonia epidemic has left China's film industry silent for nearly six months. Under the stable situation of the epidemic situation, the cinema line restarted, and the industry geared up again. In the Internet age, how does the Chinese film industry after the epidemic brave the wind and waves and move forward?
The reporter learned on the 10th that the "Viewing View" cloud class of the School of Management of Fudan University opened. Many filmmakers discussed the opportunities and challenges that Chinese films are facing in the Internet age and the rapid development of streaming media, and contribute their wisdom to Chinese films to conquer the global market.
In the cloud classroom with the theme "Movie Industry All the Way Forward", director Wang Lina, who is far away in Xinjiang, appeared online. It is reported that among the first batch of movies that the theaters relaunched, she directed "The First Parting". Wang Lina revealed that due to the epidemic, the shooting of the film "Village Music" was affected, and the entire summer scene had to be abandoned.
Liu Hui, CEO of Bad Rabbit Pictures, bluntly stated that some film production has basically stalled. But the script creation has never stopped. He said that during the epidemic, he tried to hold online meetings and concentrate on creating, which added a lot of thinking and made the polishing of the script more complete and more potential. "The theater restarted, and our first movie was included in the first batch of screenings."
During the epidemic, Oriental DreamWorks, which focuses on making animated films, completed post-production of new films. Zhu Chenghua, the former CEO of Oriental DreamWorks, said frankly that the impact is obvious from the perspective of the financing of new projects in the later stage. But he believes that this is an opportunity. "In the past few years, we were accustomed to rapid development. Slowing down is more helpful to the polishing of scripts and the careful establishment of projects. The pace of investment may be healthier."
In the Internet age, online video has "robbed" a large number of traditional movie viewers, and its impact on the film industry has become increasingly obvious. China is the only market in the world where movie box office has maintained rapid growth in the past five years. Zhu Chenghua said that the future is the era of the Internet and short videos, and Chinese movies have reached a "crossroads." He believes that it is time for Chinese films to transform from a pure pursuit of quantity, speed, and efficiency to quality.
The growth rate of short videos is unstoppable. Zhu Chenghua said frankly that short videos can give people more frequent and more powerful stimulation, and the younger generation has become accustomed to such stimulation in content consumption. "Just like many videos now have to be adjusted to 1.5 times or 2.5 times the speed of speech, I get used to it, and then I feel impatient to listen to the normal speed." But he said bluntly that movies make people think deeply, bring high-level, Inner spiritual exploration.
In Liu Hui's view, the charm of movies lies in allowing people to experience countless different kinds of life. Liu Hui believes that movies are the embodiment of art and humanities, and there are many philosophical ideas behind them. It embodies people's views on themselves, the universe, the world, and the future. "The reason why people go to the cinema to watch movies is a sense of ritual." "Every time I sit in the cinema, I will be wholeheartedly immersed in a person's life, watching the protagonist's choices and what these choices bring The consequence of this. I can gain more understanding of life, the world, family or love.” He believes that the film industry will develop more and more vigorously and the market will be huge.
Zhu Chenghua also believes that with the development of streaming media platforms today, there will be more and more space for film creators in the future. Liu Hui said that the streaming media platform has prolonged the life of the entire movie, "No matter when, you can see the movie you want to watch."
What kind of impact the technological means will bring to the film and television industry, triggers thinking. Zhu Chenghua said that technology promotes content expression and artistic expression. For example, he said, VR is very helpful to creation. Many VR tools allow creators to directly draw shots in three-dimensional space, reducing the "translation" process, and many ideas of directors and screenwriters can be reflected in a timely and direct manner.
Although the scale of the Chinese film market is already very large, the corresponding cultural influence is still insufficient. "Kung Fu Panda" is the first film that truly takes Chinese culture as the theme and goes to the world. It is considered a standard line of success. Zhu Chenghua, who is committed to promoting Chinese films to the global market, said that the appeal of film culture is directly proportional to the level of film. "If we are only going to make so-called original Chinese cultural movies, then the scope of film box office recycling can only be limited to the Chinese market." Zhu Chenghua believes that telling the world the story of China is the result of feelings, and it is the direction of Chinese movies. The only way to the global market. (Finish)