The dailies are increasing their prices. After Le Monde on Friday, the selling price per unit of Figaro rose to 3 euros on Monday, an increase of 10 cents linked to the crisis in press distribution and the collapse of the advertising market.
"The conjunction of our distribution difficulties and the decline in advertising has upset our economic model", pleaded the leaders of the newspaper, the managing director Marc Feuillée and the editorial director Alexis Brézet, in a message to readers published in the Monday's edition of Figaro . "In order to continue our editorial mission and preserve our resources, we are forced to increase the selling price of your daily Figaro by 10 cents", they added.
A sector in crisis
Le Figaro is not the only title to change prices in the heart of summer. The daily Le Monde launched the movement on Friday by increasing its unit selling price by 20 cents, to bring it to 3 euros. An increase justified here again by the double effect of the crisis in the press distribution system and the collapse of the advertising market.
Most dailies have already carried out serial rate increases over the past two years, in particular to finance a rescue plan for Presstalis, which failed to prevent the bankruptcy of the main press distributor in France. The group was taken over at the beginning of July by the dailies, supported by a few magazine editors, and was renamed France Messagerie.
As for other newspapers, Le Parisien sells for 1.60 euros, Liberation two euros, La Croix 2.10 euros, L'Humanité 2.30 euros and L'Opinion 2.80 euros.
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