Chinanews, August 8th. On the evening of August 7, the 26th Shanghai TV Festival "Magnolia Bloom" award ceremony was held in Shanghai. The TV series "Celebrating the New Year" jointly produced by Tencent Pictures, Xinli TV, China Reading Group, etc., won two awards for Best Screenplay (Adaptation) and Best Supporting Actor.
"Celebrating the New Year" won two awards. Photo courtesy of Reading Group
"Celebrating More Than Years" is adapted from the novel of the same name by the author Mao Ji. It outlines a story about the growth of a teenager. The plot is ups and downs, the characters are clear, and the language is relaxed and humorous, presenting a strong collision between traditional Chinese culture and contemporary thinking. The TV series "Celebrating More Than Years" was written by Wang Juanren and directed by Sun Hao. It will be broadcast on Tencent Video and iQiyi on November 26, 2019. It has a high reputation with a Douban score of 8 and Tencent Video has 8.25 billion views.
Wang Juan won the Best Screenplay (Adaptation) Award for the play. Regarding the core setting of the story of "Celebrating More Than Years", Wang Juan created the theme of the collision between modern thinking and ancient systems. Such conflicts and contradictions made readers and viewers invest more emotions and pay more attention to the destiny process of the protagonist. In the end, maintain the independence of modern thinking and have a clear and unique perspective; in addition, in terms of character design, highlight the splendor and complexity of the characters. The story is essentially the display and collision of human nature, and all contradictions are centered on the most fundamental Human nature conflict broke out.
At the same time, in the process of adaptation, Reading as the source of IP content and fans actively participated in the discussion, clarified the core value of the original, and organized fans of the original to watch the movie in advance, and gave comments and suggestions during the adaptation process.
Actor Tian Yu won the Best Supporting Actor Award for her outstanding performance in "Celebrating More Than Years". In the play, Wang Qinian, played by Tian Yu, is an appraisal clerk who likes to make partial fortunes. He is cheap, greedy, fearful, and slick, but his heart is deep and affectionate. He is beaten when he goes home and faces away from home. Mrs. Haw Par bowed deeply. He won the audience's recognition with his knowledge of the role.
The drama version of "Celebrating More Than Years" is based on the successful linkage between China Reading Group, Tencent Pictures and Xinli Media.
During the development of the series of "Celebrating the Years", Tencent Pictures, as the saver and producer, was responsible for the overall management and coordinated scheduling between the producers; Xinli was one of the joint producers with "Respect for the values of the original work" is the core, and intensively cultivated creation; while reading is responsible for preserving the essence of the original story, and through a series of book-and-shadow linkage measures, to achieve a seamless link between reading scenes and drama scenes, and promote IP breaking and original popularity Upgrade again.
Shanghai TV Festival scene. Photo courtesy of Reading Group
At the opening forum of the 23rd Shanghai International Film Festival this year, Cheng Wu, vice president of Tencent Group, CEO of China Reading Group, and CEO of Tencent Pictures, said: "We will continue to increase China Reading Group, Tencent Pictures, Xinli The media, Tencent Animation, Maoyan, etc. have collaborated on the upstream and downstream linkages of content to form a more efficient content organism, bringing more good works of'enriching life, warming people's hearts, and touching humanity' to the audience."
It is reported that in the future, Reading Group will carry out in-depth exploration in promoting industrial integration and exploring industrial model innovation, and jointly establish a new content production ecology with open integration and close collaboration with partners. (Finish)