• XVII.Bad Gyal: "I have never believed that my job is to exploit my body"
  • XXXI.Paula Cendejas: "Being on social networks has nothing to do with being an artist"
  • XXXIV.Carolina During: "You idealize a future and when you reach it you see that you are not super happy"
  • VI.Juancho Marqués: "The message I was giving was fucking wrong"

In 2017 and with only a handful of songs published, the music industry set eyes on Deva Joseph (Santander, 2000). Of Anglo-Caribbean origins, she was then starring in interviews in important media, she was an artist who promised and the boom of figures like C. Tangana had demonstrated the importance of having among your ranks the last emerging urban figure.

Three years have passed and he has already had time to change his stage name from D'Valentina to Deva and to sign with the multinational Sony , with whom he has released an EP and is about to release his first album. He has also collaborated with established musicians in the Spanish urban scene such as Fuego, Rels B, Recycled J and Juancho Marqués . Although, she says, not feeling pressured by her signing for a major : "When I signed the contract, everyone understood that I was there for what I could be and I never felt pressure."

Deva remembers how her career started unexpectedly when it didn't take her mind to take it seriously: "It was just passion until I saw things start to happen. People from Madrid listened to me, there were people interested in hiring me ... And I freaked out. It is true that the media many times make headlines like 'the queen of the trap' or stupid things to call the reader but for me it was very strange. Sometimes I felt like a phony, a little hypocritical . I only had three songs and they had not been a resounding success. So I said, I'm going to continue to see how far this goes. "

He also confesses that he has tried to analyze his success "for a very long time" and points to two possible clues: "I think that, apart from the fact that there were not many black people making music, they saw a talent to exploit in me , that I could have a important projection. Something that I did not see then. "

On the positive and negative aspects that being a racialized woman has had in her career, she points out: "Obviously everything that seems aesthetically attractive to her in the end is positive. But more than being a racialized person, I think that being influenced has sometimes woman because I've had a couple of bad experiences. For example, a guy in Santander told me that a couple of boobs are worth more than talent. I think it's because of my talent and not so much because of my image, but of course it helps. "

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In this sense, he analyzes the panorama of emerging female artists in urban music and points out that they are having more and more weight, although he points out: "Much more is required of us, but above all, and what annoys me the most and touches my nose , is that we are required more aesthetically. "

"What if I feel like a guy and I don't get dressed or I don't feel like putting on some heels because I don't like it? Why do I have to wear a virgin look on Instagram and be super cool? What if I don't Am I like that? Today it is like that, you have to be cool. People have to be cool on your Instagram, you have to be glued to your mobile all day and that is what it is. But we are required a lot more. hood and pants and we have to go empiketadas , made-up ... Why can not I come in tracksuit? ", adds bluntly.

"The only thing that has worked for me is to do what I want"

Although everything has not always been so clear. The Santanderist harshly criticizes her first EP for having sought to resemble others instead of making the music that was born from within.

"It was very difficult for me to understand that I had to do what I wanted. I think I was very wrong about my first EP . I thought I had to do what everyone else did but in my own version and the only thing that worked for me career is to do what I want, "he says.

Far from the dancehall sounds with which he started, now Deva seeks to combine his influences in what he understands as pop : "For me it is a music with multiple references, that is cool and that everyone wants to hear. That is what I want to do," he says. .

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Know more

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