"Pale yellow dress" and "No words" Over 70% of the surveyed college students are willing to actively "play with stalks"-can
"play with stalks" become a social "shortcut"
Zou Miaomiao has always considered herself to be the "surfer girl" at the forefront of trends. Starting from junior high school, visiting Tieba and Tianya, and later on Weibo, Douban, and station b, Zou Miaomiao spends an average of time on mobile phones and the Internet every day. She can always keep track of the latest hotspots, and she can also pick up all kinds of popular Internet terms at her fingertips. "Playing stalks" has run through her daily life.
Wang Jingwen often thinks of the rainy evening a few years ago. When she passed a congested intersection in a car, she didn't know which car started to whistle: "Di——DiDi", and then almost all the surrounding vehicles They all made a "di-di" flute one after another, which lasted more than 10 minutes. This made Wang Jingwen confused for a while: "Although there is a traffic jam, how can it be long and short for so long." After a friend's explanation, I realized, "Di-di di, one long and two short, stop by beckoning" , Used to be a widely popular "stalk" in a well-known online community, and later developed into a way of "counting ciphers". "With the code, we are a family." Wang Jingwen's friend explained.
A month ago, the song "One Cut Plum" was ranked in the top 50 of many foreign social media hot charts, and was especially popular with listeners in Nordic countries. "While we are still contemplating how to communicate across language barriers, a communication enclave composed of'stalks' is making the world more'flat'." The Network Video Research Center of Communication University of China is in "One Cut Plum" abroad Explosion: The "Expression of Aphasia" Behind Playstalker mentioned that "In 1976, the evolutionary biologist Richard Dawkins first proposed the term'meme' in his book "The Selfish Gene." Saying that'meme' is like the "stalk" we say in our daily life. Making stalks and playing stalks are one of the external forms of'meme' replication and variation." As an isolated individual on the Internet social platform, young people are gradually getting used to it. Quickly find his "kind" through "meme", that is, through playing stalks. "It's like hearing the'Gathering of Heroes' can naturally associate with the'radish meeting'."
Recently, China Youth College Media conducted a questionnaire survey of nearly 1,000 college students across the country. The survey showed that 72.48% of the respondents were willing to take the initiative to "play stubbornly"; 26.61% said "Let's go with the flow"; only 0.91% of the respondents Very resistant to receiving the latest internet buzzwords.
When "Playing Terrier" has become a social "shortcut" for young people
Qi Yuechen, a postgraduate student majoring in communication, is an out-and-out "playful girl". She follows all kinds of latest developments on Weibo and Douban every day. She also formed a WeChat group with 4 friends, and everyone shared gossip and popular "stalks" every day. Last month, Qi Yuechen uninstalled Weibo because he had to concentrate on preparing an important paper, and did not participate too much in the friend group chat. One day, when she opened the group chat on the mobile phone and looked through the chat history of her friends and the new developments in the circle of friends, she suddenly found that she could no longer understand many conversations of her friends. "It feels like I'm excluded, it's hard to get in, and I'm very anxious." Qi Yuechen said, "I still hope that I can track the most popular'stalks' at any time and keep up with my friends."
According to a survey by the China Youth School Media, 67.34% of the respondents will share with their friends in a suitable scene when they learn about a new “stalk”, and 19.05% are keen to communicate with their friends using online buzzwords, and even take the initiative to create new ones. "Geng", 13.61% said that they "just take a look." In addition, in the “how much do you know about popular slogans” test set by the China Youth School Media, more than 90% of the respondents could receive more than 4 online buzzwords.
"As a student with a major in sound language, I am more interested in homophonic stalks." Feng Kou said, "From a psychological point of view, when our consciousness is lax, we will make unconscious behaviors. Slips are the manifestation of unconscious behaviors. The homophonic stem is more like an'deliberate' slip of the tongue, a clever'slip of the tongue' can indeed make the serious atmosphere playful." Feng Kou recalled his experience in a broadcast creation class. In class, the teacher requires every student to find his own style in the creative process. At this time, a classmate ridiculed him and said: "Then Feng Kou must be the most stylish classmate in our class, because his name is'Style (Feng Kou)'." A simple joke immediately attracted the whole class The roar of laughter also impressed Feng Kou, "From then on, when everyone thinks of the creative style, they should unconsciously think of me."
Whenever there is news of a celebrity retiring, the circle of friends will swipe the screen "My youth is over", and then this sentence gradually evolved into a short three words-"My youth". Zou Miaomiao, who saw these three words for the first time, did not understand the meaning at all, so he immediately searched on Weibo. After understanding, he found that such expressions seem to have a special sense of cuteness compared with long lyric words. "It expresses the meaning, but at the same time it is not so straightforward." So, during that time, Zou Miaomiao's circle of friends often posted: "The barbecue restaurant in front of the school is closed, Qingjie." "My favorite comic is over. , Qingjie." "The last course is over, I am young." Zou Miaomiao believes that many stalks are simple and interesting in expression, especially easy to remember, and convenient to communicate with friends.
Pursue the group identity of "you know me" in the network society
Zhao Sijia, a postdoctoral fellow in Cognitive Neuroscience at the University of Oxford, once published an "answer" in Zhihu: "Why do we like playing "stalks" so much". The article analyzes the psychological mechanism behind this uncontrollable behavior. In her opinion, “bring laughter and laughter to those around you”, “establish and strengthen the relationship between oneself and others”, “self-satisfaction”, “make more people identify with things that I agree with,” and “define oneself” as netizens. 5 basic reasons for being keen on "playing stalks". "Posting status on social media will make people feel less lonely, because the sharing process will increase the chance of interacting with other people."
Some time ago, Zou Miaomiao took an exam training class. Twelve students were in the classroom for two consecutive weeks, and the atmosphere was deep. When the teacher assigned the learning task, she blurted out "it is hard not to support". This "difficult" sentence has suddenly become popular in recent months. At that time, students who understood this "stalk" quickly looked at her and smiled, and for the first time they heard this sentence in the training class. The teacher failed to understand their social codes, and tried hard to answer, "Yes, double negation strengthens the tone." Everyone can only smile awkwardly.
According to a survey conducted by the China Youth School Media, the reasons why young people are keen to "play stubbornly" include: facilitating communication with friends (47.78%), making language expression more interesting (75.71%), and making semantic expression more accurate (20.26%) and In order to show their originality (9.88%). 63.81% of the respondents believe that using "Geng" can express emotions and thoughts more accurately, and 54.54% like "Playing Geng" to resonate with friends.
In Zou Miaomiao's view, "get" appears with "stalk". "Get" is used to indicate understanding and receiving success. Only when the listener "get" arrives, a "stalk" is considered successful. Whenever a stalk is "caught", it often gets unexpected surprises. In her opinion, "After catching up with unfamiliar friends, you can probably get the mentality of'I have confirmed my eyes, I am someone like me'."
In Qi Yuechen’s view, the "get" phenomenon mentioned by Zou Miaomiao is actually the "common meaning space" of both parties in the process of information dissemination. Only when both the communicator and the receiver have obtained this "stem" information can this dissemination chain complete.
In addition to its own strong playability, "Geng" caters to the emotions and needs of the current user group has also become one of the reasons why it is popular among youth groups. "The reason why an expression becomes a'stalk' is that most of the time it also contains information other than the literal meaning." When Qi Yuechen heard a friend say "Ababaabaaba" for the first time, he couldn't think of it at all. The meaning of this sentence. After searching, I learned that this word expresses the sound made by a baby, which can be used to describe the dumb look of a speechless state. "I think this onomatopoeia is very cute. Sometimes it can be used to laugh at itself, and sometimes it can express speechlessness. The key depends on the specific context and the listener's thoughts."
Match appropriate "qualifiers" for "playing terrier"
In Zou Miaomiao's opinion, the teacher in the training class didn't "get" the stalk she threw out at the first time, and even forcibly explained that it "broken the stalk" and she failed to use the stalk. "When the stalk is not understood, both sides will be more embarrassed, so I will try to use it as little as possible in the future." Zou Miaomiao believes that "playing the stalk" needs to look at the object and the occasion. When she chats with unfamiliar people or is in a relatively serious situation, in the face of a deadlock in the chat, she is used to alleviating the atmosphere, she usually throws out one or two easy-to-understand stalks to see the other person's attitude. "If the other party can respond to me, it would be great. If there is no response, it will not be too embarrassing."
"<Yijianmei> Foreign Explosion: The "Expression Aphasia" Behind the Play Geng"" analyzes the "Expression Aphasia" that may be promoted by "Excessive Play Geng": "The playability of'meme' or'Geng' , To a large extent comes from the ambiguity of its own expression. But from another perspective, if an expression is extremely rich in connotation, then it is more like a literal symbol without any meaning.” The author believes that In the network communication with "stem" as the core, the clarity and accuracy of expression seems to be a disadvantage. "People who play terribly no longer pursue the accuracy of meaning, but instead seek emotional resonance. Perhaps we can call this phenomenon'expressive aphasia'."
The survey shows that expressions are too direct and sloppy (24.8%), which are prone to information anxiety (31.65%), improper use can hurt feelings (63.51%), excessive entertainment can cause harm to language and culture (63.61%), and excessive use can cause boredom (64.82%) is the shortcoming of "playing stalk" in the eyes of college students.
When mentioning the abuse of "homonymous stalks", Feng Kou also said: "This way, replacing the stalks of the word with similar or homophones can sometimes make us laugh, but sometimes it can be quite confusing. "In his view, Chinese characters are sacred. "It can record history and continue civilization. From the writing of Chinese characters to the popularization of Mandarin, many people have made great efforts, but sometimes because a certain homophonic stalk is too deeply rooted in the hearts of the people, even Will replace the original meaning of this word in people's minds." Moderate "playing stalk" is his suggestion.
Bai Yayu from the Sichuan Institute of Communication is a person who doesn't always pay attention to "stalks". "For example, everyone calls Yang Chaochao'koi', I didn't know what it meant before." Bai Yayu has gradually changed from being uncomfortable to adapting to the influence of "Geng". In the past, he would mind if he didn’t pay attention to the new stalks, whether he couldn’t keep up with the exchanges with his classmates. Later, he figured it out, “No matter how novel the stalks are, it’s just a matter of time. In the end, daily communication has to return to normal language ."He says.
In Wang Jingwen's view, occasionally "playing with stalks" is one of the ways to add color to ordinary life. On that day, she suddenly realized that she quickly "get" the secret of the "di-di" slogan. While talking with her friends, she discussed moving the car a little to the side to make way for the car next to her. Let’s stop robbing the parking space and make way for my “family”.” Wang Jingwen said, “Playing with stalkers” is a special way of communication within each small group, different age groups, hobby circles, Occupational categories have their own "stems". "If you find interesting'stalks', just listen and laugh, and you can just give up the incomprehensible ones. Learn to use them to bring happiness to yourself."
(At the request of the interviewee, Wang Jingwen, Zou Miaomiao, and Qi Yuechen are all pseudonyms in the article)
China Youth Daily, China Youth Daily, trainee reporter Luo Xi, China Youth Media reporter Liu Kaiyang and Zou Yanbing Source: China Youth Daily