Chinanews.com, Beijing, August 1st (Reporter Du Yan) European classic characteristic blocks, modern and smart creative boxes, sci-fi dazzling space capsules, natural cute urban flower houses... the first stop of the Beijing Cultural and Creative Market in 2020 The opening of the market in Xiangyun Town, Shunyi District, Beijing, will last until August 2. Mei Song, director of the Beijing Cultural and Creative Industry Promotion Center, expressed that he hopes to help the recovery of offline consumption through the holding of the market and make a good start for the 2020 Beijing Cultural and Creative Competition.
The urban flower house exhibition and sale area on the Beijing Cultural and Creative Market. Photo courtesy of the Beijing Cultural and Creative Competition Organizing Committee
Super multi-category cultural and creative brands unveiled
Today, the reporter saw at the market that there are dozens of companies from various fields including handicrafts and intangible heritage, home decoration, toy mobile games, books and picture books, educational education, jewelry accessories, film and television derivatives, animation models, gourmet drinks, etc. Merchants are involved.
The products on display are either fresh, simple and childish in literature and art, or fashionable and avant-garde, cool in the country, or cute and smart, warm, or open-minded and unique...Like a modern and fashionable cultural and creative box, select oriental aesthetic lifestyle Official display and promotion of cultural and creative boutiques to create a flagship store for “cultural and creative” in the market; an illusory and mysterious future veteran, combining traditional intangible cultural heritage with space science fiction, and an astronaut holding a candy gourd in front of the capsule , To bring the magical experience of the streets of Beijing; the vibrant urban flower house invites people to cruise among the greenery and fragrance, listen to the whispers of the leaves and flowers, and take away the coolness and comfort of summer. In addition, the first stop also ushered in a guest who "broke the boundaries"-ARCFOXαT, the first mass-produced high-end smart pure electric SUV under ARCFOX.
The reporter learned that some of these cultural and creative businesses are from the winning projects of previous Beijing Cultural and Creative Competitions; some are local innovative brands in Xiangyun Town, which use unique scene experience to contribute to the promotion of cultural consumption and stimulate the vitality of the city; and some are from Beijing culture. Pioneer force in the field of innovation, leading Beijing's cultural innovation style with high-quality, brand-based content supply.
"Yun Bazaar" and "Yun Guang Ji" have become normalized service platforms
During the market opening period, a fully transparent "bubble live room" will be set up on the spot to facilitate people to watch the live broadcast of cultural anchors and carry goods. The "Cloud Market" online live broadcast will be broadcast on Taobao and Douyin every Tuesday to Thursday. Extend the coverage throughout the weekend, leading people to start the "cloud shopping collection" mode of cultural anchors' on-site visits to stores. Three themed shop exploration routes and 5 specially invited brands will be broadcast live every day, fully displaying popular merchants and popular products in offline markets.
As a business model that emerged under the new economic development trend, "Yun Bazaar" and "Yun Guang Ji" will become the ecological, normalized and market-oriented service platform built by Beijing Cultural and Creative Market for brands and consumers. On the one hand, through the market ecosystem that gathers many brands, it connects with a broader online business platform resources to provide practical assistance for the survival and development of cultural and creative enterprises; on the other hand, through the selection of high-quality and distinctive cultural and creative products , Comply with the cloud consumption habits formed in the post-epidemic era, meet the people's growing cultural consumption demand, and promote the growth of cultural consumption.
The old future "space capsule" at the Beijing Cultural and Creative Market. Photo courtesy of Beijing Cultural and Creative Competition Organizing Committee
The first stop of the cultural and creative market, "brain and hands" full experience
In order to create a richer shopping experience, Beijing Cultural and Creative Market Jixiangyun Town Station has added special reading and interactive experience sections such as a Moment Book Fair, Design Life, Urban Camping, and 365 Chinese Character Experience Stations. "Travel to the full coverage of "fingertips" practice.
Among them, the cultural and creative bookstores and well-known publishing institutions jointly launched by the Beijing Cultural and Creative Market activities in conjunction with Nanluo Bookstore, People's Publishing House, Yanshan Publishing House, Beijing Arts and Crafts Publishing House, Beijing Publishing Group, China Youth Publishing House and other entities. Create a reading section, and strive to lead people to feel the leisure and spiritual satisfaction brought by reading.
The "Design Life" section gathers global design products, trendy product creation, life wisdom, fashion frontiers and dark technology design products, letting people experience the convenience and fun of "creative design" in life.
The audience participates in the cultural and creative experience at the Beijing Cultural and Creative Market. Photo courtesy of the Beijing Cultural and Creative Competition Organizing Committee
The interactive experience from urban camping and the 365 Chinese character experience station integrates artistic creation, creative handwriting, and Chinese character interaction, leading people to calm down and feel the connection between the city and nature, inspiration and creation, culture and life, and people and things .
Mei Song, first-level inspector of the Propaganda Department of the Beijing Municipal Committee and director of the Beijing Cultural Promotion Center, said at the opening ceremony that the Beijing Cultural and Creative Competition has become a national brand event since its inception in 2016, after four sessions of cultivation and development. . The Beijing Cultural and Creative Market was launched for the first time in the competition last year. After a year of exploration, the Beijing Cultural and Creative Market has become a fold-out project for the construction of a national cultural center. It is in boosting residents' cultural consumption, promoting the growth of cultural and creative enterprises, and helping the development of cultural and creative industries. Plays an important role. The first stop of this year's Cultural and Creative Market is located in Shunyi COFCO·Xiangyun Town. It is hoped that the event will help the recovery of offline consumption and make a good start for the 2020 Beijing Cultural and Creative Competition.
It is reported that in the next two months, the Beijing Cultural and Creative Market will continue to serve the Beijing Cultural and Creative Competition, providing a platform for outstanding projects participating in the competition, and helping outstanding projects and products enter the market. (Finish)