For a long time, summer archives have always been a battleground for film and television works. Although the film and television industry has been hit by the epidemic this year, the "retaliatory" resumption of production after the epidemic has subsided has made this year's summer vacation still hot, with various TV series, web dramas, and variety shows coming in. Among them, there are reality-themed TV series such as "Twenty Do Not Confusion" which tells the story of youth struggle and "Thirty Only" which shows the plight of urban women's survival, as well as "Blame You Too Beautiful" and "The Hidden Corner" which cover the city, suspense, youth High-quality web dramas in a variety of categories such as "Extreme Challenge Treasure Tour: Three Districts and Three States Charity Season", "We Are In Action" and other variety shows focusing on poverty alleviation and "This! It's the third season of "Hip-hop" and the second season of "Summer of the Band".
These film and television works with diverse themes and content meet the needs of different audiences and enrich the spiritual and cultural life of the summer vacation.
TV series: Realistic themes are the protagonist, and the female perspective is popular
Realistic works that take root in life, reflect reality, and convey warm power have always been favored by audiences and the market. In the summer of this year, CCTV and David TV also focused on realistic themes in their repertoire. TV dramas on youth, women, and national security accounted for a certain share.
In these repertoires, the theme of "her" that shows the female perspective has become a bright spot on the screen. For example, "Twenty Not Confused" broadcast on Hunan Satellite TV on July 14 focuses on the youth troubles and life difficulties faced by four women in their 20s who have entered the society from campus, depicting the growth process of the current youth group; "Thirty Only" aired on Dragon TV on the 17th cut from the perspective of three women in their 30s, showing their different experiences and choices in family and career, marriage and love, and through their survival pain points, Pass on warmth and healing power. Both of these two dramas use the age of women as their titles. Although they reflect women’s age anxiety, they give women more courage to move forward. "Thirty" screenwriter Zhang Yingji believes: "The anxiety of 20 years old is completely different from that of 30 years old. Time will give the answer. To maintain the courage to live an active life, you think it is a big deal. When you look back, It's just." "The Beginning of Love", which was broadcast on Zhejiang Satellite TV and Jiangsu Satellite TV on July 20th, explored the different marriage and love concepts of women in their 30s by telling the story of heroines bravely chasing love.
In summer TV series, there is also a certain proportion of urban dramas. The urban family life drama "Shichahai", which was broadcast on CCTV’s comprehensive channel on July 10, focused on the celebrity chef Zhuang Weitian’s family dishes in Shichahai Hutong, Beijing. This picture scroll of contemporary Beijing folklore shows the spirit of Chinese people who are not afraid of setbacks and forge ahead. The urban theme dramas to be broadcast include "The Great Pediatrician" and "Ordinary Glory". In addition, this year's summer archives have more genres that were rarely seen in previous summer archives, such as spy war dramas and national security themes. Zhejiang Satellite TV and Jiangsu Satellite TV co-broadcast the spy war drama "Man in the Game", which tells the story of the two brothers of the Shen family who joined the proletarian democratic revolution because of their common beliefs. It shows the patriotic enthusiasm and passion of patriotic youth during the revolutionary war Innocent heart.
It can be seen that reality-themed TV drama works are the protagonists in the summer archives this year, and works with female perspectives are very popular. In the future, creators should continue to dig deeper into reality pain points and life difficulties, and create more excellent reality TV series to lead the audience.
Web drama: to meet the needs of different users for watching dramas, a theater with a rich variety of content
After the two suspense dramas "Ten Days Game" and "The Hidden Corner" were broadcast, the audience actually saw the effectiveness of the exploration of the typology of online dramas. "Online dramas have never given up on exploration from the subject matter, production style, broadcast mode, and the length of the series. Based on the current Internet environment, young people’s preferences are diversified and the characteristics of the audience circle are more prominent. In order to meet the preferences of the audience, the market will Provide more types of boutique dramas." said Xie Ying, general manager of Ali Entertainment Youku Drama Center. This summer, the video platform continued to rehearse in typologies, covering a wide range of categories such as urban, suspense, costume, age, youth, spy warfare, and athletics, and enrich the theater with diverse content.
Among them, sports youth-themed works are more eye-catching, such as "The Covenant in the Sky", "Girl in Armor" and "Glory Ping Pong" will be launched on iQiyi one after another. "The Covenant in the Sky" focuses on diving sports, showing the passionate journey of the youth to pursue dreams; "Girl in Armor" focuses on ice sports and tells the story of the protagonist's successful completion of the "Ice Hockey Dream"; , Depicting the arduous struggle story of table tennis players and conveying the national football spirit of "Never Give Up".
Emotional dramas are still one of the main directions of video platforms, and all four major video platforms of Aiyou Tengman are scheduled for broadcast. Youku "I love you so much", "First Love for So Many Years", "The World Is Not Like You" and other dramas will also be launched one after another. IQiyi mainly focuses on light-weight dramas. For example, the upcoming "So Cute Us" has a 16-episode story volume. It freezes the youth stories of 4 children at the age of 16, telling the topic of dreams and growth, and conveying The power of warmth and touching. Tencent Video’s "A Midsummer Heart" will be launched at the end of July. The show mainly tells the ridiculous romantic love story of the male and female protagonists living under one roof by mistake; Mango TV will also launch "Secret Love · Orange Life" "Huainan", "Leaving the Heart" and other drama series.
Regarding the inspirational growth drama series, from July 9th, the three Youai Teng families will broadcast "War Toxin". The drama takes the love and righteousness between Cheng Tian, Wei Junxuan and Xu Xiuping as the main line, and promotes the deepening of the story; 7 On the 20th, Tencent Video launched "Crossing the Line of Fire", which tells the youthful and inspirational story of two protagonists in their respective time and space. There is also the adventure-themed web drama "Restarting the Extreme Sea Listening to Thunder", which was recently broadcast on Youku and iQiyi. This drama tells the story of Wu Xie, Wang Fatty, and Zhang Qiling Iron Triangle who embark on an adventure again for family and friendship. story. Suspense dramas with brain-burning plots are also in the replay list, and dramas such as "White Moonlight" and "Parallel Lost" will be launched on Youku.
As Xie Ying said: "Different audiences have different preferences. For example, many female audiences like sweet pet dramas, genre audiences like detective suspense dramas, and the general public likes urban topics." This summer online dramas feature multiple genres. The collection of feedback to the audience will be able to meet the needs of different users for watching the drama.
Variety shows: focus on poverty alleviation and win praise, and vertical shows are still eye-catching
2020 is the final year of my country's poverty alleviation, and a large number of poverty alleviation variety shows focusing on poverty alleviation have become the highlights of the screen this summer. The sixth season of "Extreme Challenge", which concluded on July 26, opened a live broadcast mode in the program in the form of "variety + public welfare" to help poverty alleviation work. The derivative program of the program "Extreme Challenge Treasure Tour-Three Districts and Three States Charity Season" will go to "Three Districts and Three States". The "Extreme Boys Group" will listen to the life stories of local people and record the charming moments on the road to poverty alleviation in China. On July 23, Dragon TV launched China’s first targeted poverty alleviation public welfare documentary program "We Are In Action", which introduced variety shows in the fifth season, leveraging the huge traffic of head anchors, opening e-commerce live broadcasts to accurately help farmers, and dedicated to poverty-stricken areas The featured products are high-energy delivery and long-term drainage. Just like Chen Rong's call in the live broadcast: "You can buy it, you can eat it, and you can help it when you eat it. Poverty alleviation is always on the road, and with your participation, public welfare will be meaningful."
In recent years, various variety shows have emerged one after another, and competition in the variety show market has become increasingly fierce. In order to seek breakthroughs, many variety shows have begun to deepen their efforts in resource segmentation and audience scoring. Vertical variety shows have shown a blowout trend in recent years. Laifeng Variety Show Content Director Lu Xiaofeng once pointed out: “In the entire network environment, there are a lot of program categories. The more subdivided and vertical, the higher the success rate.” This summer, the vertical variety show market is still very lively.
On July 18th, Youku dance variety show "Here! The third season of "It's Street Dance" brings together four new star captains Wang Jiaer, Wang Yibo, Zhong Hanliang, and Zhang Yixing, and 400 global dancers, presented with a newly upgraded game system and movie-quality graphics to show the dancers' street dance strength , Inspire the spirit of forge ahead, let the program achieve a double harvest of ratings and word of mouth, break the circle and circle the fans. The program chief Liu Dong introduced: "The third season of "This! Is Hip-hop" is based on the feature film, and a very rich derivative program band is specially set up. It will be used through "Let's Watch Pop Dance", "Hot Pot Together" and "Street Dance". "In Business" and other derivative content, bring audiences a full range of hip-hop audio-visual feast. "iqiyi also launched a variety of original variety shows. In addition to the already aired gourmet variety show "Unknown Dining Table" and "Summer Surf Shop" focusing on surfing, which opened up a new vertical track for the industry in the "sports + management + experience" category, music was also launched on July 25 The second season of the variety show "Summer of the Band". The show gathers 33 bands such as Shuimunianhua, Houhai Shark, Fools and Idiots, Mandarin, etc. It not only shows the style and personality of a new generation of independent musicians, but also brings new music styles to users and provides multiple musical aesthetics. select.
The summer vacation of 2020 has started, and diversified content dramas are being broadcast intensively, continuously satisfying the audience's fun of chasing dramas and tracking, and taking into account social responsibilities, becoming witnesses and participants in the fight against poverty.
(Our reporter Niu Mengdi, our correspondent You Huan)